1. DAWN Relaxed from Dusk till Anna Jefferies n8610703 Ayla Dolan n8085731 Dawn Psereckis n9195891 Madolyn Peters n8585741 2. Dawn Bed Sheets DAWN Late 20s 30s working/ frequently stressed woman Packaging is simple and clean and luxurious. 3. Scene One 4. Scene One 5. Scene Two 6. Scene Three 7. Scene Three 8. Dawn Bed Sheets Value Branding Model Luxurious & Comfort Industrially driven economy a people driven economy Consumers are thinking with their hearts instead of their heads Creating a personal dialogue with our consumers Branding is not only about visibility and function but also emotionally bonding with consumer 9. Scene Four 10. Scene Five 11. Dawn Bed Sheets Brand as a symbol Communities & communicate values Independent women Satisfied and at ease Greys, beiges and whites professionalism & sophistication Intertextuality & values create emotional bond 12. DAWN Relaxed from Dusk till