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Kcb101 week 1

Date post: 29-Nov-2014
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Welcome to KCB101: Media and Communication Texts Dr Stephen Harrington
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Page 1: Kcb101   week 1

Welcome to KCB101: Media and

Communication TextsDr Stephen Harrington

Page 2: Kcb101   week 1

Today:

•Introduction to the teaching staff

•Introduction to each other

•How this unit will work

•Assessment and feedback

•Unit communication

•Some final notes

•Getting started...

Page 3: Kcb101   week 1

Teaching staff

Dr Stephen Harrington

Unit Coordinator

3138 8177

[email protected]

@_StephenH

Page 4: Kcb101   week 1

Teaching staff

Dr Andrew King

Unit Manager

[email protected]

All unit enquiries should be directed to Andrew.

Page 5: Kcb101   week 1

Teaching staff

Daniel Padua

Andrew Quodling

Katherine Kirkwood

Page 6: Kcb101   week 1

Each other

•Go on then...

•Join a group with 3-4 other people.

•Get their names and contact details.

•Get used to them...

Page 7: Kcb101   week 1

How the unit will work

•No tutorials, interactive lectures

•Weekly video, readings, "lectorials".

•Recorded "lectorials"

•Expectation of some self-reliance

Page 8: Kcb101   week 1

Assessment

• 1: Textual Analysis (28/3/13)

• 2: Storyboard (29/4/13)

• 3: Essay (8/6/13)

• Submissions either to Blackboard (low feedback, fast turnaround), or Assignment Minder (high feedback, slow turnaround)

• Further details forthcoming

Page 9: Kcb101   week 1

Communication

•Check your emails regularly!

•Teaching/content-related queries (not personal matters) only from groups

•Become familiar with Blackboard

•Use the #KCB101 tag on Twitter

Page 10: Kcb101   week 1

Stuff you should know

•Don't be afraid to ask questions, or get involved with the discussion (I don't bite).

•Lectures may include sexual scenes/references, course language, nudity, drug use/references, violence.

Page 11: Kcb101   week 1

Stuff you should know

•Attend class! It's the best way to maximize your chances of succeeding in this unit.

•Let us know if anything at all is impeding your learning.

Page 12: Kcb101   week 1

What's this all about then?

This unit introduces you to foundational ideas in the study of communication. It covers key questions of textual analysis, practice, and context. Drawing extensively on examples of popular communication practice from contemporary society, the subject aims to impart an understanding of communication ecologies, processes, systems, and modes within the wider frame of radical changes occurring to the way texts are produced, read and circulated within our culture.

Page 13: Kcb101   week 1

What's this all about then?

Intended learning outcomes:

•Demonstrate an applied understanding of communication theory; and…

•Apply communication theory to a contemporary media text in a variety of modes.

•Develop a media text, in light of communication theory.

•Critically analyse and understand current changes in how texts are produced, distributed and understood

Page 14: Kcb101   week 1

What's this all about then?

The Simple Version:

•Understanding communication theory (semiotics)

•Apply communication theory

•Analyse developments in contemporary communication practice

Page 15: Kcb101   week 1

What's this all about then?

The Super Simple Version:

•Communication in theory

•Communication in practice

•Communication in context

Page 16: Kcb101   week 1

What's this all about then?

In one word?

Meaning


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