KEEP SINGAPORE CLEAN MOVEMENT Together, we can keep Singapore Clean!
THE PUBLIC HYGIENE COUNCIL
Litter Free
Singapore
Clean
Public Toilets
Good
Personal Hygiene
Strong
Public Ownership
THE PUBLIC HYGIENE COUNCIL
STATE OF CLEANLINESS
Our Third-World City State in 1960s Recognising The Need for good hygiene and cleanliness standards
STATE OF CLEANLINESS
A Clean City did not happen by Chance.
STATE OF CLEANLINESS
Is Singapore really “Clean”?
A First-world City State with a Third-World Behaviour
STATE OF CLEANLINESS
Relying on our “Army” of cleaners
STATE OF CLEANLINESS
Reality Check: We have Deteriorated over the years.
Idea courtesy of Mr Liak Teng Lit, Group CEO (Alexandra Health System)
Source: The Sunday Times © Singapore Press Holdings Limited
Not enough
dust bins?
More education is
needed?
Foreigners
litter a lot?
WHY DO WE NEED A MOVEMENT? The Blame Game: Common victims of Singapore
~60% ~30% ~3-4%
Close to half of Singapore population litters!
WHY WE NEED A MOVEMENT?
Considerate Population who do not litter
THE GOOD
Situational Binners who litter out of convenience
THE BAD
Inconsiderate population who always litter
THE UGLY
Who are the Litterbugs?
Tolerance to
bad behaviour
EFFICIENT
CLEANING
INVISIBLE
TO MOST
TOLERANT
ATTITUDE
WHY WE NEED A MOVEMENT?
Why is littering is common?
A CONCERTED EFFORT FROM ALL IS NEEDED!
To change the Mind Set and Create a New Social Norm in our society
The GOOD
to advocate
The BAD to behave
Enforce against
UGLY habits
STRONGER
SOCIAL INFLUENCE
HOW TO BE PART OF THE SOLUTION? The KEEP SINGAPORE CLEAN MOVEMENT
HOW TO BE PART OF THE SOLUTION? Community, organisation or individuals… EVERY ACTION COUNTS!
LITTER PICKING ACTIVITY PUBLIC ENGAGEMENT
INDIVIDUAL EFFORTS PUBLIC EVENTS
Other Examples
NGO UNION
COMMUNITY CORPORATION SCHOOL
INTEREST GROUPS
Community, organisation or individuals… EVERY ACTION COUNTS!
WHAT CAN YOUR SCHOOL DO?
Be a Bright Spot
• A Bright Spot (Within School)
– A school that believes in taking ownership of cleanliness and leads by example to encourage good cleanliness practices within its school compound.
• A Bright Spot (Beyond School Compound)
– A school that believes in taking the extra mile and leads by example to encourage good cleanliness practices beyond its school compound.
ST Forum 13 Jan 2013
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Keep Singapore Clean Movement in Schools
Ownership of School Cleanliness
Students will lead the effort to take responsibility for the cleanliness of
the school environment
School is a Bright Spot
Ownership of Neighbourhood Cleanliness
Students in each school take ownership of community area e.g. neighbourhood
basketball courts etc
School creates a Bright Spot
(Within School Compound) (Beyond School Compound)
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How to be a Bright Spot (Within School)?
FREQUENCY TYPE
Conduct outreach initiatives for
at least 3 times a year
Promote Awareness, Action and Advocacy
A school that believes in taking ownership of cleanliness and leads by example to encourage good cleanliness practices within its school compound.
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Becoming a Bright Spot (Within School)
Promoting Awareness, Action and Advocacy within the school:
• Routinised cleaning
• Display of self-made educational materials
• Organise Cleanest Classroom competitions
• Inter-class debate sessions on cleanliness
• Organise “Cleaners’ Appreciation day”
• Senior students to advocate good cleanliness habits to junior students
• Students to do regular audits of good social behaviour
• Adopt PHC’s Guidelines for Litter-free/ Environmentally-Friendly Public Events for all school events
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How to Create a Bright Spot (Beyond School Compound)?
FREQUENCY INVOLVEMENT TYPE
Conduct outreach initiatives for
at least 3 times a year
Involve at least 1 additional
stakeholder
Promote Awareness, Action
and Advocacy
A school that believes in taking the extra mile and leads by example to encourage good cleanliness practices beyond its school compound.
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Creating Bright Spots around You
Examples of activities:
• Educational patrols around community to spread Keep Singapore Clean message to residents
- Distribution of self-made brochures
- Set up booths for residents to pledge to keep Singapore clean
Promoting Awareness, Action and Advocacy beyond the school:
Educational patrols to spread Keep Singapore Clean message to residents
Litter picking in the neighbourhood
Adopting common areas outside school
Conduct pledge exercises
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Creating Bright Spots around You Engage stakeholders in activities conducted beyond the school and encourage them to take ownership of cleanliness and promote good cleanliness practices beyond their own premises.
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Resources for Schools • “Bright Spots For Schools” Guide • Postcard & Checklist • Patrol Toolkits for Schools (Upon request)
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Resources for Schools Resources Remarks
1. Postcards and Checklist for student audits Provided by PHC. To be distributed by MOE in 2015.
2. Litter picking tools (tongs, plastic gloves, plastic bags, wet wipes)
Provided by MOE for schools which submitted request. (Targeted roll-out in Nov/Dec 2014) -For schools to mobilise 1-2 classes for external litter picking activities (Disposable items to be replenished by school)
3. Starter Kit for organising litter picking activity (Guidelines, briefing details, safety measures)
Downloadable from PHC Website: http://www.publichygienecouncil.sg/school/litter-free-singapore
4. Educational Materials (on anti-littering, tray return and toilet cleanliness), videos & collateral
Downloadable from PHC Website:
http://www.publichygienecouncil.sg/school/litter-
free-singapore
5. Keep Singapore Clean Movement Slides & Video for presentation
Downloadable from PHC Website:
http://www.publichygienecouncil.sg/about/about-
keep-singapore-clean-movement
6. Environmentally Friendly/ Litter Free Event Guidelines for events
Downloadable from PHC Website: http://www.publichygienecouncil.sg/community/litter-free-singapore
7. Form for reporting of initiatives carried out by schools
PHC Website http://www.publichygienecouncil.sg/school/bright-spot-reporting-form
8. Bright Spots Collateral (Recognition labels) Provided by PHC (TBC)
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Resources for Schools
http://www.publichygienecouncil.sg/school/litter-free-singapore
JOIN THE MOVEMENT TODAY!
THANK YOU!