wwwmarchaheadcoin

WelcomeONE n Allhellip

wwwmarchaheadcoinwwwmarchaheadcoin

NOTEbull Please do clap if you like the questionsbull Switch of the mobiles or keep it in silent mode

during the prelims and finalsbull Audience take a note of this mobile

number8373900436you can SMS your answer if you know it No need of blurting it out

bull I know you are smart smarter and smartest Donrsquot prove it by searching answers in a Smartphone

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wwwmarchaheadcoinwwwmarchaheadcoin

A ROUND OF APPLAUSE FOR

bull For the organising team of ICE 2013bull Special thanks to MrVineeth Nambiarbull To SUMON GANTAIT for research bull The Pilot of Air India Manjeet Dhillon the Air

Hostess Sweta amp team Golden Travels volvo bus no5169 the driver Abbasjee amp team for the safe journey

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Letrsquos get startedhellip

THE PRELIMS

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P1 The advertising firm which calls itself The Ideas Company has this to say about its CEO Hes a man who likes controversy and loves inspiration And hates the word but

Which ad firm

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P2 Name the Author of this book for children

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P3 It is a product that allows users to combine their telephone system along with their CRM system But the maker of the software New Zealand-based Orbitcoms gave it a name thats supposedly similar to an Apple product and the later is threatening legal action against the former

What name did Orbitcoms give its product

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P4 Whatrsquos so unique about this jeans

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P5 Name the author

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P6 Following are the names of various ldquosailing shipsrdquo The Grand Turk The Friendship John Wesley Propontis Maria Teresa Sooloo Star of the West

What are we talking about

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P7 Identify the Brand

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P8 It started in 2010 as a daily deal platform but later expanded into product retailing across various categories amp claims to have a subscriber base of around 18 million and has a presence across 50 cities in India In Junersquo10 ndash it acquired group buying site Grabboncom In Aprrsquo12 ndash it acquired online sports goods retailer

esportsbuycom

Which company are we referring to

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P9 Whatrsquos the significance of this poster

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P10 Identify the logo

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P11 Web banner for which Brand

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P12 What are we referring to

Grandezza Belmondo Fiorenza Evoq Meridian Aristo

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P13 What did they co-found

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P14 It literally means ndash ldquoguest familiesrdquo Their ancestors were often said to have arrived from what is todays central China centuries ago In a series of migrations they moved settled in their present locations in southern part of China and then often migrated overseas to various countries throughout the world Their worldwide population is about 80 million though the number of their language speakers is fewerThis Chinese community however is well known worldwide for itrsquos cuisines Name them

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P15 Identify him

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P16 Itrsquos earlier logo consisted of a mans face on the moon surrounded by 13 stars and some claimed that the logo was a mockery of the heavenly symbol alluded to in the aforementioned verse thus construing the logo to be satanic Where the flowing beard meets the surrounding circle three curls were said to be a mirror image of the number 666 or the reflected number of the beast At the top and bottom the hair curls in on itself and was said to be the two horns like those of a ramWhich Companyrsquos controversial logo

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P17 Name the brand (in common) which played significant role in shaping up these two celebrities career

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P18 Indian expatriates in Middle east had been smuggling this brand of oil with them for their daily use when export of the oil was restricted prior to the 1991 economic liberalization

The Company who owns this brand decided to try and sell the brand in that market after liberalization but found that Arab customers did not like its scent wanted a less sticky product amp needed a product to counteract the high level of chlorination in their water The company then had to reformulate its product amp subsequently its market share in the Middle East grew from 2 in 2002 to more than 20 by 2008Name the Brand of oil

wwwmarchaheadcoin

P19 In the year 2011 the last company left in the world that was still manufacturing typewriters had decided to shut down its production plant with just few hundred machines left in stock

Although typewriters became obsolete years ago in the west they were still common in India - until recently Demand for the machines has sunk in the last 10-15 years as consumers switch to computers

Name the company

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P20 Identify him

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P21 Name the brand

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P22 Print Ad for which brand

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P23 It is known as ALO VIZIR and ACE in some countries

What brand is it commonly known in India

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P24 What did they co-found

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P25 Identify the brand advertised here

Prelims-AV-25

P25 Identify the advertiser

wwwmarchaheadcoin

Letrsquos Evaluate

wwwmarchaheadcoinAns Saatchi amp Saatchi

P1 The advertising firm which calls itself The Ideas Company has this to say about its CEO Hes a man who likes controversy and loves inspiration And hates the word but

Which ad firm

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P2 Name the Author of this book for children

Ans Shiv Khera

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P3 It is a product that allows users to combine their telephone system along with their CRM system But the maker of the software New Zealand-based Orbitcoms gave it a name thats supposedly similar to an Apple product and the later is threatening legal action against the former

What name did Orbitcoms give its product

Ans iPop

wwwmarchaheadcoin

P4 Whatrsquos so unique about this jeans

Ans 1st iPod compatible jeans ndash Levirsquos Redwire DLX jeans

wwwmarchaheadcoinAns Ram Charan

P5 Name the author

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P6 Following are the names of various ldquosailing shipsrdquo The Grand Turk The Friendship John Wesley Propontis Maria Teresa Sooloo Star of the West

What are we talking about

Ans These were used as trademark logo for the brand Old Spice

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P7 Identify the Brand

Ans Eno

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P8 It started in 2010 as a daily deal platform but later expanded into product retailing across various categories amp claims to have a subscriber base of around 18 million and has a presence across 50 cities in India In Junersquo10 ndash it acquired group buying site Grabboncom In Aprrsquo12 ndash it acquired online sports goods retailer

esportsbuycom

Which company are we referring to

Ans Snapdealcom

wwwmarchaheadcoin

P9 Whatrsquos the significance of this poster

Ans 1st Bhojpuri film made (in 1963) on request from Indiarsquos 1st President Dr Rajendra Prasad

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P10 Identify the logo

Ans Coal India

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P11 Web banner for which Brand

Ans HSBC Premier ndash Wealth Management services

wwwmarchaheadcoin

P12 What are we referring to

Grandezza Belmondo Fiorenza Evoq Meridian Aristo

Ans Residential projects by The Lodha Group

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P13 What did they co-found

Ans Netscape Navigator ndash Jim Clark amp Mark Andreessen

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P14 It literally means ndash ldquoguest familiesrdquo Their ancestors were often said to have arrived from what is todays central China centuries ago In a series of migrations they moved settled in their present locations in southern part of China and then often migrated overseas to various countries throughout the world Their worldwide population is about 80 million though the number of their language speakers is fewer

This Chinese community however is well known worldwide for itrsquos cuisines Name them

Ans Hakka community

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P15 Identify him

Ans VSS Mani ndash founder of Justdialcom

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P16 Itrsquos earlier logo consisted of a mans face on the moon surrounded by 13 stars and some claimed that the logo was a mockery of the heavenly symbol alluded to in the aforementioned verse thus construing the logo to be satanic Where the flowing beard meets the surrounding circle three curls were said to be a mirror image of the number 666 or the reflected number of the beast At the top and bottom the hair curls in on itself and was said to be the two horns like those of a ram

Which Companyrsquos controversial logo

Ans PampG

wwwmarchaheadcoin

P17 Name the brand (in common) which played significant role in shaping up these two celebrities career

Ans Uncle Chips ndash Boman Irani used to run a franchise of Uncle Chips whereas Shantanu Moitra composed the jingle ldquoBole mere lips I love Uncle Chipsrdquo

wwwmarchaheadcoin

P18 Indian expatriates in Middle east had been smuggling this brand of oil with them for their daily use when export of the oil was restricted prior to the 1991 economic liberalization

The Company who owns this brand decided to try and sell the brand in that market after liberalization but found that Arab customers did not like its scent wanted a less sticky product amp needed a product to counteract the high level of chlorination in their water The company then had to reformulate its product amp subsequently its market share in the Middle East grew from 2 in 2002 to more than 20 by 2008Name the Brand of oil

Ans Parachute Coconut hair oil

wwwmarchaheadcoinAns Godrej amp Boyce

P19 In the year 2011 the last company left in the world that was still manufacturing typewriters had decided to shut down its production plant with just few hundred machines left in stock

Although typewriters became obsolete years ago in the west they were still common in India - until recently Demand for the machines has sunk in the last 10-15 years as consumers switch to computers

Name the company

wwwmarchaheadcoin

P20 Identify him or his company he founded

Ans Murugavel Janakiraman ndash founder of Bharatmatrimonycom

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P21 Name the brand

Ans Phillips flat screen

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P22 Print Ad for which brand

Ans GoodKnight

wwwmarchaheadcoinAns Tide

P23 It is known as ALO VIZIR and ACE in some countries

What brand is it commonly known in India

wwwmarchaheadcoin

Ans Yatracom

Dhruv Shringi Manish Amin amp Sabina Chopra

P24 What did they co-found

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P25 Identify the brand advertised here

Ans Havell Mixer

P25 Identify the advertiser

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Time Out

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Final Finale

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Talk of the town

bull +5 for correct answerbull No negativesbull Question passes If answered correct bonus

+2 pointsbull If unanswered by any teams it passes to the

audience

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Pick your number

1

4

2

5 6

3

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Q1 He is also known for being the first Finance Minister to break the 53

year tradition of presenting the Indian budget at 5 pm local time a practice held over from British Rule days that sought to present the Indian budget at a time convenient to the British Parliament (1130am GMT) rather

than Indias Parliament Identify him

HOME

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wwwmarchaheadcoin

Yashwant Sinha has written a comprehensive account of his years as Finance Minister titled Confessions of a Swadeshi

ReformerldquoUntil the year 2000 the Union Budget was announced at 5 pm on the last working day of the month of February This practice

was inherited from the Colonial Era when the British Parliament would pass the budget in the noon followed by India in the

evening of the dayIt was MrYashwant Sinha the then Finance Minister of India in the NDA government (led by BJP) of Atal Bihari Vajpayee who changed the ritual by announcing the 2001 Union Budget at 11

am

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Q2The premium soaps like ldquoThrillrdquo ldquoVEPrdquo Bathing Bar

ldquoKairalirdquo Bathing Bar ldquoCoaltarrdquo and ldquoWashwellrdquo detergent cake

brands belong to whom

HOME

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Kerala Soaps amp Oils Limited

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Q31Focus on the user and all else will follow2Itrsquos best to do one thing really really well3Fast is better than slow4Democracy on the web works5You donrsquot need to be at your desk to need an answer6You can make money without doing evil7Therersquos always more information out there8The need for information crosses all borders9You can be serious without a suit10Great just isnrsquot good enoughWhose belief is this Name the company

HOME

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wwwmarchaheadcoin

Google

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Q4In fact the existing name of this

vehicle is believed to be a corruption of the term GP or

General Purpose which signified the nature of its use among soldiers and military What am I talking about

HOME

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wwwmarchaheadcoin

(JEEP from GP)

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Q5This company named after the founderrsquos

daughter began operations in 1983 with sales of its first product of fabric whitener in

Malappuram and Trissur districts of Kerala Name the company

HOME

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Jyothy Laboratories Its first product was Ujala

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Q6GAON BADHE TOH DESH BADHE is

the line used by this financial institution Identify

HOME

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NABARD

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Maximizer

bull If you want to go for a double you can stake your claim by hitting buzzer in the first 10 seconds however if you come out with negative answer then equal negatives

bull Otherwise normal scoring system of +3 for correct answer and no negatives

wwwmarchaheadcoin

1 In 2000 when the ATP perceived that younger male tennis players were not pulling crowds to

tournaments it launched this advertising campaign in July 2000 featuring players such as

Marat Safin Roger Federer and Gustavo Kuerten The words used during matches used

as the name of this campaignmdashonly it was in the form of a double entendre Which campaign

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New Balls Please

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2Identify the print advertisement

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Fevicol

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3 A very famous ad featured the following personalities ndash Albert Einstein Bob Dylan

Martin Luther King Jr Richard Branson John Lennon Buckminster Fuller Thomas Edison

Muhammad Ali Ted Turner Maria Callas Mahatma Gandhi Amelia Earhart Alfred

Hitchcock Martha Graham Jim Henson Frank Lloyd Wright and Pablo Picasso Which ad

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APPLE

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4What is he credited for No need of giving me the name

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New Rupiah Symbol

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5 What term used often in management is derived from the Greek word denoting the Leader of Sacred Rites

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Hierarchy

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bull 6 In 1930 2 tolas of what product were auctioned for Rs 525- to Seth Ranchhod Shodhan a mill-owner of Ahmedabad

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The Salt of Dandi March

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bull 7 In order to retain Mumbai as itrsquos capital Maharashtra paid a compensation of Rs 56 Crore amp 300 villages to which state

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wwwmarchaheadcoinwwwmarchaheadcoin

Gujurat

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bull 8 For the promotion of what movie did itrsquos lead actors ring the Opening Bell at the NYSE (Indian movie in 2012)

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wwwmarchaheadcoinwwwmarchaheadcoin

JAB TAK HEIN JAAN

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bull 9 Thomas Friedman got the idea for the title of his book lsquoThe World Is Flatrsquo from an interview with whom

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wwwmarchaheadcoinwwwmarchaheadcoin

NANDAN NILEKENI

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bull 10 In 2006 what was created by Biz Stone Evan Williams Jack Dorsey and others with the working name ldquoStatusrdquo for a while

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wwwmarchaheadcoinwwwmarchaheadcoin

TWITTER

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bull 11Which only educational institute is having a bronze statue of the COMMON MAN in its premise inaugurated by former president KR Narayanan years before (credit to Ravi Handa for the Question)

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wwwmarchaheadcoinwwwmarchaheadcoin

Symbiosis Institute PUNE

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bull 12connect the images and the video and explain the connection

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wwwmarchaheadcoinwwwmarchaheadcoin

3 IDIOTS

bull Remya Josebull Jahangir Painterbull MohammadIsrad

wwwmarchaheadcoinwwwmarchaheadcoin

BONUS QUESTIONSON THE BUZZERFASTEN YOUR SEAT BELT

bull OPEN FOR ALLbull +3 FOR CORRECT ANSWERbull -1 FOR WRONG ANSWER AFTER HITTING THE

BUZZER

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bull BONUS-1 On February 29 in 1964 and 1968 he became the only finance minister to present the Union budget on his birthday

wwwmarchaheadcoinwwwmarchaheadcoin

bull BONUS-2Identify the common man creatorrsquos another mascot which was widely loved by every Indian

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bull BONUS-3This an obituary dedication to which common man who realised us that we can do wonders

wwwmarchaheadcoin

Connect the dotsbull Connect the images and explain the

connection9 questions coming your waybull Only identifying the images is not good

enoughbull Write down your answers in a sheet of paper

Do not blurt out the answer I will be coming to your desk and check the answer

bull +5 for correct answer No negatives

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1Connect the images and explain the connection

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Walchand Groupbull The Ravalgaon Sugar Farm Limited is a public limited company that manufactures sugar

and confectionery The Company was founded in 1933 as part of the Walchand Group but operates independently today The Companys registered office and manufacturing facilities are situated in Ravalgaon in the Nasik district of Maharashtra

bull Premier Ltd (formerly The Premier Automobiles Limited)is a manufacturer of vehicles based in Mumbai India The company is owned by the Walchand Group Padmini Premier cars

bull Seth Walchand earned his stripes in construction taking on some of the most challenging projects at the time Those early successes laid the foundations for the Hindustan Construction Company which today includes amongst its many accomplishments the Bandra-Worli Sea Link in Mumbai and the model township of Lavasa near Pune and the Indian Hume Pipe Limited

bull He set up Hindusthan Aircraft Company in 1940 and a shipyard in 1946 in Vishakhapatnam Both of these were deemed so strategically important that they were later nationalized and renamed Hindustan Aeronautics Limited and Hindustan Shipyard Limited respectively

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2Connect the images and explain the connection

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Honey Bunny

bull Amitabh Bhattacharya is the lyricist and singerbull Amit Trivedi composed itbull Aditya Vikram Birlabull Idea Cellular belongs to Aditya Birla Group

wwwmarchaheadcoin

3Connect the images and explain

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wwwmarchaheadcoin

JAGJIT SINGH

bull Tandurusti ki rakshya karta hein LIFEBUOY jingle first ever sung by Jagjit Singh

bull Incumbent PM Atal Bihari Vajpayeersquos lyrics were sung by him in his album SAMVEDNA

bull Brand Ambassador of TOREX Cough Syrup

wwwmarchaheadcoin

Q2 Identify amp connect these images

4Connect the images and explain

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wwwmarchaheadcoin

Q2 Identify amp connect these images

Ans Karbonn Mobile

Shashin Devsare is the ED of Karbonn Mobile which sponsored ldquoKarbonn Kamal catchesrdquo in IPLrsquo12 Karbonn Mobile is JV between Jaina Group amp UTL Group (Logos in pic)

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Q3 Identify amp connect these images

4Connect the images and explain

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wwwmarchaheadcoin

Q3 Identify amp connect these images

Ans Gatorade

It was created following a request from Florida Gators football (logo in pic) head coach Ray Graves (BampW pic) to aid athletes by acting as a hydrating replacement for body fluids lost during physical exertion in hot weather

It was invented by James Robert Cade (in pic) amp now is owned by Pepsico Holdings

wwwmarchaheadcoin

Q4 Identify amp connect these images

5Connect the images and explain

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wwwmarchaheadcoin

Q4 Identify amp connect these images

Ans Twinings

Thomas Twinings founded it in 1706 In the mid-twentieth century it made use of the advertising character Little Miss Barber (in pic)

Twinings owns Nambarrie a tea company based in Belfast for over 140 years It is a founding member of the Ethical Tea Partnership (logo in pic) a not-for-profit membership organization of tea-packing companies that work to monitor and improve ethical conditions on tea estates

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Q5 Identify amp connect these images

6Connect the images and explain

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Q5 Identify amp connect these images

Ans Tupperware

Tupperware was founded by Earl Silas Tupper in 1946 Brownie Wise a former sales representative of Stanley Home Products developed a direct marketing strategy through ldquoTupperware Partyrdquo

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Q6 Identify amp connect these images7Connect the images and explain the

connection

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wwwmarchaheadcoin

Q6 Identify amp connect these images

Ans Fantanas

KD Aubert Adrienne Janic Katerina Graham amp Monica Flores ndash The Fantanas between 2002-2006 The Fantanas were conceptualized by OampM to promote individual Fanta flavours in US

wwwmarchaheadcoin

8Connect the images and explain the connection

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wwwmarchaheadcoin

Crazy Coke Advertisement

jingle Haan mein crazy hoon runs through the film created by McCann Erickson Set to this jingle people from various walks of life look to spread happiness engaging in random acts of kindness The acts include one girl giving high-fives to strangers as they wait for public transport Palak Muchhal using her gift of voice to sing and raise money for the treatment of sick children and Abhishek Bhowmick making a daily commute to the far end of his city to feed homeless dogs

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9Connect the images and explain the connection

wwwmarchaheadcoin

Alayque Padamsee

bull Chandrababu Naidu had him as his communication adviser

bull Lalitaji of Surf created by himKavita Chaudhary as Lalitaji in the TVC

bull He played MdAliJinah in the legendary movie GANDHI

wwwmarchaheadcoin

A Step Aheadhellip

bull 3 clues per question will come your way If you answer with first clue you get +5pointsif answered with 2 clues+3 amp if you answer with all 3 clues you get +1Same negative points at each stage

bull To answer you can hit the buzzer and stake your claim

bull 3 questions coming your way

wwwmarchaheadcoin

1 This is a womens organisation of the women by the women and for thewomen It was started in 1959(15th March) with 7 lady members with a

borrowed sum of Rs 80- at Girgaum in Mumbai This is recognized by Khadi ampVillage Industries Commission (KVIC)

2 Received Award from Khadi amp Village Industries Commission asBest Village Industries Institution for the period 1998 - 1999 to 2000 ndash 2001

Also The Economic Times Award given to the Institution for CorporateExcellence Business Woman Of the Year on 6th September 2002Only

woman can become member of this organization

3 It created some of the global and national brands namely Lijjat papadSasa detergent etc (Photograph of a boy Babla - eating papad along with

Bunny Rabbit with papad in hand is very popular)

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Shri Mahila Griha Udyog

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3 A Harvard graduate politician who is an MP fromSivaganga constitution of Tamilnadu

1 He is also an eminent lawyer He represented thebankrupt American energy gaint Enron as a seniorlawyer in India and is again set to revive its Dhabolpower project

2 Together with present Prime Minister ManmohanSingh and Deputy Chairman of Indiarsquos PlanningCommission Montek Singh Ahluwalia was a part ofwhat the Indian financial press calls Indiarsquoseconomic lsquodream teamrsquo

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wwwmarchaheadcoin

P CHIDAMBARAM

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1 As long as there are interesting problems to solve Ill stay active is a very famous quote by this person

2 Born and raised in Philadelphia to parents who were natives of IndiaBegan acoustics research in 1956 at MIT before founding his own Corp in 1964

3 Founder chairman technical director Bose Corp professor emeritus in electrical engineering Massachusetts Institute of Technology

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AMAR GOPAL BOSE

wwwmarchaheadcoinwwwmarchaheadcoin

Final Throttle

bull 6 AV questions to comebull Open for allbull Correct answer +5-2 negatives if answered

wrongbull On the buzzer stake claim by hitting buzzer

wwwmarchaheadcoinwwwmarchaheadcoin

AV-1

bull Name the brand advertised and the company who owns it

wwwmarchaheadcoinwwwmarchaheadcoin

MedimixCholayil

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AV-2

bull This is the signature tune for which FM station Which media house owns it

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Radio Mango Malayala Manoroma

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AV-3

bull This not so popular movie song is recently used for a TVC of a well known brand Name it

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Windows 8

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AV-4

bull This is an award winning TVC for which daily dose of Mumbaikars

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Mumbai Mirror

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AV-5

bull Identify the brand advertised here

wwwmarchaheadcoinwwwmarchaheadcoin

wwwmarchaheadcoinwwwmarchaheadcoin

Imperial Blue Music CD

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AV-6

Identify the brand

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wwwmarchaheadcoinwwwmarchaheadcoin

SAFFOLA

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Tie Breaker

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ldquoXrdquorsquos father is a software engineer from Thalasseri and his mother is an economist from Palakkad He was one of the

3000 actors to audition for the role of ldquoYrdquo He has completed schooling from Sardar Patel Vidyalaya where he is described as a popular kid who loved to play pranks He is a passionate Manchester United fan He had no former acting experience whatsoever and auditioned only because he was there with his younger brother who had asked him to come along in return for a free meal He was quoted as saying Everyday Im doing something I never did before pertaining to his

experience in the movie Identify X and the role Y

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Sanjay SharmaPi

bull Piscine Molitor Pi Patel character played by him

wwwmarchaheadcoin

Q1 Identify amp connect these images

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Ans TRIX - brand of breakfast cereal made by General Mills for the North American and by Nestleacute for the international markets

Joe Harris (Left) created the character TRIX amp Russell Horton voiced the cartoon rabbit

Q1 Identify amp connect these images

wwwmarchaheadcoin