Keynote sp summit 2014 final

AWS Summit 2014

Bem Vindos

Jose Nilo Martins

Gerente Geral AWS Brasil

Obrigado aos nossos patrocinadores:

AWS Summit 2014

Matt Tavis – Principal Solutions Architect

3,000+ attendees, 25 break-out sessions,

Exhibit hall

WELCOME

8th Birthday Launched on March 14th, 2006

Startups on AWS

Enterprises on AWS

Public Sector on AWS

System Integrators on AWS

AWS Latin America System Integrators

ISVs on AWS

AWS Latin America ISVs

Infrastructure-as-a-service

Magic Quadrant

2013

“AWS is the overwhelming

market share leader, with

more than five times the

compute capacity in use

than the aggregate total of

the other fourteen

providers.”

Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013.

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire

report. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select

only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be

construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of

merchantability or fitness for a particular purpose.

“[Enterprise customers are] skipping the

years of early getting-their-feet-wet, and

immediately jumping in with more

significant projects, with more ambitious

goals…”

“Increasingly, organizations are

asking what can’t go to the cloud,

rather than what can…”

“As 2014 dawns, we’re moving into

an era of truly mainstream adoption

of cloud…”

Why are companies adopting

cloud computing and AWS so

quickly?

The primary reason businesses are

moving so quickly to AWS and the

cloud

#1: Agility

Why does agility matter?

Storage Photos Music Hotels Magazines

Old World:

Infrastructure in

weeks

Enterprises Can’t Afford to Be Slow

A Culture of Innovation: Experiment Often & Fail Without Risk

Customer Story

NECESSITY:

the mother of innovation!

The whole IT ecosystem

must be considered!

Thank You

[email protected]

A broad and deep platform helps customers

build sophisticated, scalable applications

#2: Platform Breadth

Regions Availability Zones Content Delivery POPs


Storage Gateway S3 EBS Glacier Import/Export DynamoDB ElastiCache

Storage Compute Databases

RDS

MySQL, PostgreSQL

Oracle, SQL Server

Elastic Load Balancer EC2 Auto Scaling

Direct Connect Route 53 VPC Networking




RDS

MySQL, PostgreSQL

Oracle, SQL Server



Analytics

Data Pipeline Redshift EMR Kinesis SWF SNS SQS CloudSearch SES AppStream CloudFront

Application Services

WorkSpaces




RDS

MySQL, PostgreSQL

Oracle, SQL Server


Management &

Administration IAM CloudWatch CloudTrail APIs and SDKs Management Console Cloud HSM Command Line Interface


Analytics



WorkSpaces




RDS

MySQL, PostgreSQL

Oracle, SQL Server


Elastic Beanstalk for Java, Node.js,

Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS)

Management &



Analytics



WorkSpaces




RDS

MySQL, PostgreSQL

Oracle, SQL Server


Support Certification Training Professional Services

Technology Partners Consulting Partners AWS Marketplace Ecosystem

Elastic Beanstalk for Java, Node.js,

Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS)

Management &



Analytics



WorkSpaces




RDS

MySQL, PostgreSQL

Oracle, SQL Server


56 new features since

Feb 2013

Regional expansion to US West (Oregon)

Support for temporary credentials when loading data from Amazon S3

Regional expansion to EU West (Dublin)

SOC1/2/3 Compliance certification

Ability to UNLOAD encrypted files in parallel to Amazon S3

Regional expansion to Asia Pacific (Tokyo)

Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC

Enable logging of UNLOAD statements

New built-in function to compute the SHA1 hash of a value

Added support for UTF-8 characters up to 4 bytes in size

Ability to share snapshots between accounts to simplify manageability.

Support for statement timeouts to automatically terminate queries that exceeded allotted execution time

Added support for timezone conversion in SQL

Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion

Simplified ingestion by automatically detecting date and time formats.

Added support for automatic query timeouts to workload management queues.

Enabled the use of wildcards when assigning queries to workload management queues.

New built-in function to enable customers to calculate the CRC32 checksum of a value

Console improvements to show progress bars for backup and restore operations.

Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which resources.

Obtained PCI compliance

Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion

Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction

Added support for POSIX regex expressions when using SIMILAR to in SQL queries

Added Cursor support to enable extraction of large data sets over ODBC connections

Built-in function to enable splitting a string using a supplied delimiter to make parsing values easier

Added system tables to enable logging of database activity for auditing

Regional expansion to Asia Pacific (Singapore, Sydney)

Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or Amazon CloudHSM

Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring, management, configuration and

security.

Integration with Canal to enable streaming data ingestion

Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that supports SSH access

and script execution

Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake schemas

Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for control plane events

Enabled caching of database blocks to speed up access to frequently queried data

Increase cluster concurrency limits from 15 to 50 to enable higher concurrent query execution

Optimizations to resize code that lead to 2-4x improvement in resize performance

Approximate COUNT DISTINCT using HyperLogLog giving 10-20x performance improvements with less than 1% error

Enable customers to continuously, automatically and incrementally back up data to a second AWS region for DR

On track to obtain Fedramp certification

Deliver Redshift on SSD instances enabling a lower-cost, high performance entry point

IAM

Redshift

Elastic Map Reduce

Data Pipeline

Route 53 CloudFront

CloudFormation

Elastic Load Balancer EC2

S3

EBS

DynamoDB

Broad Features and Functionality for Each

Service

AppStream

Kinesis

Broad Set of Compute Instance Types…

GPU

enabled

General

purpose

Memory

optimized

CR1 M2

Storage and IO

optimized

Compute

optimized

CC2 C1 HI1 HS1 CG1 M1

G2

GPU

enabled

CG1

M3

General

purpose

M1

Memory

optimized

CR1 M2

I2

Storage and IO

optimized

HI1 HS1

C3

Compute

optimized

CC2 C1


G2

GPU

enabled

M3

General

purpose

Memory

optimized

R3

CR1 M2

Storage and IO

optimized

C3

Compute

optimized

CC2 C1

I2

HI1

HS1

CG1 M1


…Connected by a World-class Network

High packets-per-

second performance Low jitter

EBS-optimized

instances

Virtual network

interfaces Physical placement

optimization

Slo

w Fast

High throughput,

low latency

10 regions

26 availability

zones

51 edge locations

It’s Not Just Having Services in a Couple of Regions

Unmatched platform and geographic breadth Speed to deployment

+

Support Virtually Every Use Case (for Today and Tomorrow)

Analytics

Management &

Administration

Networking

Regions Availability

Zones Content Delivery POPs

Support Certification Trainin

g Professional Services



Containers & Deployment (PaaS)

Ecosystem Technology

Partners

Consulting

Partners

AWS

Marketplace

#3: Continual Iteration and Innovation

AWS continuously upgrades

infrastructure, so you don’t have to

A Rapid Pace of Innovation

24

48 61

82

159

280 2014: more than 160 launches in 2014

On-premises infrastructure

Upgrades are your responsibility

Every New Feature and Service Arrives Ready to Use

Upgrades happen automatically


Upgrades are your responsibility Upgrades happen automatically


Releases from week

of May 19, 2014

AWS Trusted Advisor expands

coverage to SES, VPC, Autoscaling

http://aws.amazon.com/about-aws/whats-new/2014/05/21/aws-trusted-advisor-now-monitors-service-limits-for-amazon-ses-amazon-vpc-and-auto-scaling/?sc_icountry=en&sc_ichannel=ha&sc_isegment=3&sc_idetail=19&sc_icontent=1&sc_icampaigntype=1&sc_iproduct=39&sc_ipage=homepage&sc_iplace=ha_en_ed&sc_icampaign=ha_en_TrustedAdvisor_ServiceLimits_2014_05&trkCampaign=&trk=




Releases from week

of May 19, 2014

Encryption support

announced EBS




Releases from week

of May 19, 2014

MultiAZ support for MS SQL RDS




Releases from week

of May 19, 2014

AMI 3.1.0: Updates

Hadoop, Pig, Impala, Hbase,

Mahout, Ruby

EMR




Releases from week

of May 19, 2014

C3 launched

in São Paulo

EC2

DynamoDB: A Generation Beyond a NoSQL Key/Value Store

Internet scale

throughput

Consistent performance

and unlimited storage

Internet scale

throughput

Global and local

secondary indexes

Item-level

access control




Deep mobile SDK integration Geospatial indexing library

Local test tool

Storage pricing reduction by up to 75% Throughput pricing reduced by up to 35%

Batched writes

In-console item updates GovCloud (US) availability

Parallel scan

Transaction library

Cross-region copy, export and import

Internet scale

throughput

Global and local

secondary indexes

Item-level

access control




WorkSpaces: Desktop Virtualization the AWS Way

No hardware or virtualization software

Access through any tablet device

Monthly pricing—no long-term commitments

Pre-installed software or bring your own licenses

Easy integration with MS Active Directory

10k+ limited preview sign-ups

Now available to all

Amazon AppStream

Compute & render the user experience

on EC2

Amazon EC2

Amazon AppStream

Efficiently stream the user experience

to any device

(your app)

Instant-on end user experience

HD video quality application streaming

Captures user input to send back

to the cloud

Responsive and consistent experience

across devices

Simple pay-as-you-go pricing

Now Available to All

Customer story

EasyTaxi : your taxi in one click!

S. Korea Saudi Arabia

Pakistan

Brazil

Argentina

Peru

Mexico

Venezuela

Colombia

Ecuador

S. Africa

Namibia

Angola

Botswana

Kenya

Tanzania

Egypt

Morocco

Tunisia

Nigeria

Ghana

Ivory C.

Algeria

Hong Kong

Taiwan

Indonesia

Malaysia

Philippines

Singapore

Thailand

Vietnam

Present

Coming soon

Bolivia

Uruguay

Puerto

Rico

Panama

Costa Rica

Guatemala UAE

Jordan

Chile

India

• One of the largest taxi apps in the world (if not the

largest)

• Started in Rio, present in more than 30 countries

• Part of Rocket Internet • HQ/IT dept. in Sao

Paulo, Brazil • Millions of passengers

and hundreds of thousands of taxi drivers

From 0 to millions of rides per month and

30 countries in 18 months

“Everybody has a plan until they get punched in the

face.”

-Mike Tyson

The Plan:

• grow as fast as possible!

Unlimited marketing creativity:

• Santander : 50% off

• Visa : world cup ticket

• Johnnie Walker : R$ 40 off

Problem

• Many thousands of writes and many

thousands of reads per second

• Unlike portals, only small percentage

cacheable

How AWS helps

• AWS allows us to isolate applications

and scale them individually, with

different avaliability goals

• 65 EC2 instances live, 15 instances in

staging, 3 RDS clusters, SQS,

ElastiCache (Redis)

• Managed services mean our sys admins

can be more productive

• Despite self-service nature, we found

customer support to be extremely good

Availability Zone Availability Zone

API API API … API API API …

Mongo Mongo

Thank You!

DOWNLOAD OUR APP WEBSITE & SOCIAL

easytaxi.com facebook.com/easytaxibr twitter.com/easytaxi

CAREERS

[email protected]

We are always looking for talent, specially in IT!

mailto:[email protected]

Trade Capex for

variable expense

1

Pricing model

choice to support

variable & stable

workloads

On-demand

Reserved

Spot

3

Save more

money as you

grow bigger

Tiered pricing

Volume discounts

Custom pricing

4

Economies-of-scale

provide lower costs

than companies can

do on their own

2

42 price reductions

since 2006

#4: Cost Savings and Flexibility

Our 42nd Price Reduction April 1, 2014

51% reduction

on average

Tier prices decrease

from 36% to 65%

S3 EMR

27% to 61%

reduction

Average reduction

of 28%

RDS

ElastiCache

Average reduction

of 34%

38% reduction

for M3

30% reduction

for C3

EC2

10% to 40% reduction

for M1, M2, C1 and CC2

How are enterprises thinking about

and using the cloud in 2014?

70% reduction in

operational costs

SAP

Reduced dev and test

environment costs

Oracle

#1: Development and Testing

50% dev/test

reduction

Mobile App

Product prototyping & design

Audience management & creative design

Hotel booking engine

Biological data research

Global deals engine

Video streaming

SIM card credit News distribution

App streaming Firmware upgrades

Mobile games

Mobile music discovery

#2: New Workloads

Disaster recovery SSAE 16-

compliant to restore all data

within 2 hours

Equipment leasing app

Export operational data to

Amazon Redshift for analysis

2X faster queries at 1/2 the cost

Analytics

#3: Supplement Existing Workloads with the Cloud

Education

Support millions of

accesses weekly

#4: Supplement Workloads with Existing On-premises

Infrastructure

AWS serves up

application content & data

Integration back to Samsung

Data Centers for financial

transactions Existing

systems

#5: Migrating Existing Applications

Migrated 500 web

properties in 5 months

1,700 web properties

New product websites in 2 days

vs. 2 weeks

Migrated clinical trials

simulations platform

Simulations in 1.2hrs vs. 60hrs

64% reduction in costs

Customer Story

Estrutura do grupo

A GranInvestimentos é uma holding fundada em 2010 para desenvolver

iniciativas de negócio entre a Família Gradin e seus parceiros.

Graal Participações

Gran Investimentos

Instituto Inspirare

Sobre a GranBio Junho/2011: fundação da empresa Maio/2012: anúncio da 1ª planta industrial Janeiro/2013: BNDESPar torna-se sócio, com 15% de participação Abril/2013: internacionalização com API e escritório nos EUA Agosto/2013: parceria com Rhodia para desenvolvimento de bio n-butanol

Como é feito o etanol 2G

BIOCELERE BIOVERTIS

BIOFLEX

Investe no desenvolvimento de novas cultivares de

alto conteúdo celulósico.

Empresa de Pesquisa e Desenvolvimento de

microrganismos para uso industrial.

Empresa de produção, em escala comercial, de biocombustíveis

e bioquímicos.

Soluções de biomassa:

• Colheita de palha • Cana-energia • Avalia outros tipos

de biomassa

BioVertis Barra de São Miguel e São Miguel dos Campos, AL

BioCelere Campinas, SP

Centro de Pesquisa em Biotecnologia Desenvolvimento de microrganismos Testes das tecnologias industriais

1ª planta de etanol 2G em escala comercial do hemisfério sul Partida: 2014 Capacidade: 82 milhões de litros por ano

Bioflex 1 São Miguel dos Campos, AL

Janeiro de 2013

Janeiro de 2014

Começando com o pé direito

Legado

- SAP Business One - Banco e Aplicação instalado em um “DeskServer”

local, sem redundância de disco e backup apenas semanal

Em 5 dias de conta AWS

- Estrutura de AD criada na VPC com redundância de região

- SAP Business One na nuvem com banco, aplicação e TS individualizados

- Gerenciamento de snapshots diários utilizando o Cloud8

- Suporte Business com a Amazon

Novos desafios com AWS e SAP

Demanda do negócio por um ERP mais aderente

- Desafio lançado em Agosto/2013 de ser ter SAP ECC implantado

até final de Dezembro/2013

O Projeto

- Implantação do SAP ECC utilizando o modelo pré-configurado

- Tempo total de projeto de 2,5 meses: no prazo

- Configuração de servidores dentro da AWS realizada em menos

de 2 semanas (DEV / QAS / PRD)

Arquitetura SAP na AWS

Disaster Recover

Availability Zone

Users Client Mobile Client

Customer

Gateway

VPN

Gateway

VPN Connection

Mobile

Client

SAP (DEV/QAS/PRD)

App Server

Instances

Database

Server

S3

App + DB Server

Instance

Relay Server

Microsoft

Office 365

Availability Zone

App Server

Instances

Database

Server

App + DB Server

Instance

Relay Server

Route 53

Site

Region

IAM Nat Instance

Router

Internet

Gateway

Nossos Parceiros

Obrigado

#6: Data Center Migration

From 40 data centers, down to 6

9X increase in AWS

usage

APIs help govern usage

and control cost

Enabling global

collaboration

3,000 applications

by January 2015

#7: All-in — IT Entirely in the Cloud

“We have to be great at a

number of things…

operating data centers is not

one of those things”

“We are a hospitality

management organization, not

an IT services company”

2000 applications

migrating

to AWS in 18 months

Customer Story

Necessidade

Necessidade Escolha

Summit 2013

Necessidade Escolha

Summit 2013

Planejamento

77 Instâncias EC2

16 Databases

216 Volumes EBS (48TB)

Necessidade Escolha

Summit 2013

Planejamento Testes

Necessidade Escolha

Summit 2013

Planejamento Testes Caso de Sucesso

Summit 2014

< 1 ano

+ = despesas alinhadas

Powered by

Let’s talk about ‘private clouds’…

92% of private clouds are still falling short of

the core requirements: self-service, full

automation, tracking and monitoring.

September 2013 Survey

What are customers really looking for?

Private

compute Private storage Private network

Private key

management Governance

What are customers really looking for?

The Good News Is That You Can Get All of This in the Cloud

Private network Private compute

Private storage Private key

management

Governance

AWS Private Network Capabilities

Software-defined

private network

AWS Virtual Private Cloud (VPC)

Dedicated private network

connection to AWS

AWS Direct Connect

All services

AWS Private Compute Capabilities Choose the right level of compute isolation for every workload

EC2 in a VPC Dedicated instances

Single tenant

infrastructure

Software-defined

network isolation

Physical

isolation

Fine grained access

roles and groups

Identity & Access

Management

AWS Private Storage Capabilities

Encrypted object

storage

Private encryption

key management

Single-tenant

block storage

Amazon S3 Amazon EBS Amazon CloudHSM

Encrypted block

storage

EC2

AWS

DirectConnect

Choose the right level of storage isolation for every workload

AWS Governance

Geographic

data locality

Fine-grained access control over data and resources

Control over regional replication Policies, resource

level permissions,

temporary

credentials

Fine-grained

access control In-depth audits

AWS CloudTrail

Certifications and Accreditations for Workloads That Matter

PHYSICAL

NETWORK

SYSTEM

PEOPLE & PROCESS

Familiar security model Customer ecosystem Every customer benefits Partner ecosystem

Comprehensive Security Capabilities, Validated by Experts

Which Is the Better Path?

Spend millions to create a

circa-2010 AWS clone

that is largely frozen in

time

Satisfy your isolation requirements

No upfront costs

Continued benefit of economies of scale

100s of new features & services every year

Build a new ‘private’

cloud

Rip everything out and move to

AWS

#1 #2 or

Integration with On-premises Resources

Integrated

networking

Integrated

access control

Integrated

cloud backups

Single pane

of glass

# 192.168.1.10

# 192.168.1.11

Microsoft Active

Directory

Custom LDAP

App 1

AWS Storage Gateway

Some final thoughts about Amazon…

Customer

obsession

1

Invention

2

Long-term

orientation

3

Some final thoughts about Amazon…

AWS Trusted Advisor: Automated Cost Optimization and Advice

1,000,000+ recommendations

$207M in cost reductions

To: AWS Customer

From: Amazon Web Services

Subject: Potential Cost

Savings Dear Customer,

We have identified $49,000 of potential

savings in your current AWS

deployment. -Amazon Web Services

To: AWS Customer


Subject: Potential Cost

Savings Dear Customer,

We have identified $49,000 of potential

savings in your current AWS

deployment. -Amazon Web Services

To: AWS Customer


Subject: Potential Cost Savings

Dear Customer,

We have identified $49,000 of potential savings in your

current AWS deployment. -Amazon Web Services

AWS Summit 2014

Visite nossos expositores, lounges e sessões

técnicas

Agenda da Tarde

Obrigado aos nossos patrocinadores:

Aproveitem o dia!

Obrigado!

Date post:	17-Dec-2014
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