Date post: | 12-May-2015 |
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Technology |
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ReinventYour Website
#sme2010
COPYRIGHT © KICKAPPS l CONFIDENTIAL
COPYRIGHT © KICKAPPS l CONFIDENTIAL
Today’s Agenda
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1:00 – 1:30 Alex Blum, Opening Remarks
1:30 – 2:15 Alan Wolk, Your Brand is not my Friend
2:15 – 3:00 Heather Burnett, How Dell has fine tuned social graph functionality into social lead gen
3:00 – 3:15 Break
3:15 – 4:00 Errol Denger, How to successfully enable social ecommerce
4:00 – 5:00 Key Note: Charlene Li, Creating a coherent social strategy with open leadership
5:00 – 6:00 Open Leadership book signing on the third floor
Networking
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Skittish Financial Markets
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Social Media Adoption
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Most Efficient and Effective Approach
• External and internal
• Fan communities
• Marketing and research
• Customer and partner support
• Knowledge sharing
• Product innovation and crowd sourcing
Grow and createnew Revenue Streams
Grow yourAudience or Fan Base
Obtain DeeperEmployee Relationshipsand more efficient Collaboration
EstablishDeeper Brand Loyalty with customers and partners and gain New Insights
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Now there’s an Expectation!
“93 percent of Americans believe a
company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present, but also interact with its consumers via social media.”
2008 Cone Business in Social Media Study, September, 11-12, 2008
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What is KickApps?
KickApps provides social software on Demand
KickApps provides social CMS in the Cloud
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Key Differentiator: Breadth of the Platform’s Capabilities
Social Networking
Comments & Ratings
BloggingGroups
Feed Builder
Community Search
Premium Video
Widget Studio
Activity Feeds
Member Management
Media Management
Profiles
Social Bookmarking
Member to Member Messaging
Messaging
Points and Levels
Video Sharing
Photo Sharing
Audio Sharing
Message Boards
File Sharing(e.g., PDF, DOC, XLS, PPT, etc.)
Classifieds
Polls & Contests
Events
Insights
Q&A (“IdeaStorm”)
Page Builder (CMS)
Media Sets
Internal Communication
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Why we do it?
KickApps provides social software on Demand
KickApps provides social CMS in the Cloud
Why we do it?
“We believe that the social media applications we provide will become baseline functionality for the vast majority of web sites on the Web and We want to make this possible for all publishers regardless of how large or small”.
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Accelerated Global Adoption
100,000+ Publisher Web Sites Live
500+ new sites going live every Week
30% coming from Overseas
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Ever-Improving Pedigree of Enterprise Clientele
• As of today, enterprise-level deployments total nearly 600
• During 2009, we added an average of 40-45 new enterprise deployments per quarter
2006 2007 2008 2009
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Publishing, Entertainment & SportsWho is using KickApps?
Publishers / Magazines
Radio and Music
Sports
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Broadcasters & TVWho is using KickApps?
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Corporate/Social Marketing, Communications and CollaborationWho is using KickApps?
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Keys to Success:Building Engaging Social Media Experiences
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Create a Community Around Your Content
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Widgets; A Key for Contextual Integration
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Widgets; A Key for Viral Syndication of Activity & Content
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Social Video as an important Entry Point
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Rate, Share, Favorite
UGC and Pro content
Comments
FB Connect
Syndication
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Push Activity on Facebook and Elsewhere
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What we are hearing from our Brand Customers
1. Should my social strategy involve doing something on the social web out at FB and twitter or should I make my site social? Hearing a lot of hype about Listening Services.
2. Social Media inventory is all the same and it’s low value or toxic for my Brand.
3. Is enabling Facebook Connect and Open Social Graph (like button) a smart thing for me to do?
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Are efforts on the Social Web mutually exclusive to what I might do on my Domain in the context of my Brand?
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What do Facebook/Twitter conversations on brands look like? Answer: A lot of Noise
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H&R Block twitter page
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Noise with the random customer dissatisfaction
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H&R Block Fan Page on Facebook
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14,062 fans
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Create a Community Around Your Content, Products and Services
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H&R Block Social Ask and Answer Site
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Registered Active Users: 134,580
HRB Tax Pros: 1052
Asked Questions: 98,922
Answered Questions: 89,122
InsightNew Products & Services
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Little to NO context within the Social Web
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Boulder Hotel Ad
Little relevance
Low CPM
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Food Network’s niche social network for FOODIES
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Food and Wine lovers
25 to 40 year old demo
UGC content
Premium CPM’s
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I see no evil
No one should be surprised by Facebook’s efforts to monetize our engagement with the service
The key is to anticipate and be smart about how you leverage services for your own purposes without yielding your trusted relationship with your customer to Facebook.
Facebook connect
Facebook Open Social Graph – Like button
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The Power of Profile and Social Graph Data
Marketing & Promotions
Intelligent Advertising
CRM
Product Development
Editorial Programming
Customers
Prospects
Members
Fans
Partners
KickApps SocialGraph Engine™
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Community Insight Dashboard- Realtime IntelFinding the true Golden Nuggets
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Blum’s Law of Website Development
The second you launch is the second you want to Tweak
3rd Party Agency orDeveloper
KickApps Client Solutions
KickApps Supports You
Your Resources
KickAppsPlatform
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A video player powered by a playlistAuthoring & Customizing Video Players
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…at the click of a buttonSelecting & Integrating 3rd Party Apps
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Listing all feeds for this account with preview at right
Feed Builder: Manage feeds
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A point-and-click interface for building RSS/Atom/XML feeds
Feed Builder: Create a feed without being a DBA
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Focus on: Feed ManagerPoint-and-Click Feed Building Powering Dynamic Players
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Breaking Through the Hype: Real Social Media Strategies for Brands
1. Social strategies for the greater social web (FB, twitter) are not mutually exclusive to social media strategies on the domain. Meaningful insight comes from social media strategies on your domain in the context of your Brand.
2. Not all Social Media inventory is created equally. Social media in the context of your brand, editorial content, products and services can yield premium rates.
3. Be smart about the way you leverage Facebook and other Social Web services. Never risk the trusted relationship between you and your audience of customer base.
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DeploymentsKickApps Live
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Growing and Energizing Their Audiences
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Creating Communities Around Their Editorial ContentListening to their Audience
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Socializing Their Brands
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Extending the Fan Experience
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Customizing Video Players & Syndicating Video
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Thank You