THE FIVE LEADING TRENDS IN INTRAPRENEURSHIP

RICARDO DOS SANTOS, 4iNNO LLCNOVEMBER 2016 - INTRAPRENEURSHIP CONF S.V.

Thank-Yous CONFERENCE ORGANIZERS!

• Tehani Renganathan (MAS)• M. Durvy , A. Goryachev (Cisco)• Steve Liguori (Self, x-GE)• Gail Galuppo (Aflac) • Larry Huston (4iNNO) • Paul Jacobs (Qualcomm)• Mark Randall (Adobe) • Brant Cooper (MtNeedle) • Nathan Furr (Insead)• Alex Osterwalder (Strategyzer) • Steve Blank (Self)• Eric Ries (Self)• Rita McGrath (Self)

• Rick Waldron (Nike)• Sharon Wong (Self) • Dave Blakely (Mach49)• Eileen Tanghal (Coder School)• Mike Docherty (Venture2)• Dawn Nolan (Whirlpool) • J-Claude Junqua (CE2innovate)• Kristin Raza (Salesforce)• Babak Forutanpour (Outerwall, x-QC)• Mark Lopez (Univision)• Marvin Gross (HP Inc) • Dawn Murphy (St-Gobain)• Rebecca Hemenway (Illumina)

3

Industrial Age

• Schlumberger• VW • BCG• BS, MS I.E. LSU• MBA, MIT SLOAN

Ricardodos Santos

Imagination Age

• 2 Wireless Startups• Qualcomm• Top-Down: Biz Dev• Bottoms-Up:

Intrapreneurship• Angel Investor, mentor• Bio Dyn (Cancer Dx S’UP)• Lecturer SDSU, UCSD• Consultant/EIR:

Self, w/Steve Blank, w/4iNNO

 

About me…Before/ After Intrapreneurship

FIVE TRENDS YOU NEED TO KNOWThat can make you a more effective intrapreneur

1. TRANSFORMATION 2. EVIDENCE-BASED3. ADVANTAGED NETWORKS4. INTRA-VC’ING5. EXTRA-PRENEURING

R&D LEIAINTRAPR. PATENGAGED JILLWFH YAHOOMILLENIAL

EVILMANAGERS

VISIONARY CEO LIFE AT EVERY LARGE COMPANY

TODAY

South Park

TRANSFORMATION#1

INNOVATE PLEASE!

R&D LEIAINTRAPR. PATENGAGED JILLWFH YAHOOMILLENIAL

EVILMANAGERS

VISIONARY CEOLIFE AT EVERY

LARGE COMPANY TODAY

PUNISHED PAT

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I SAID INNOVATE, #$*

%! DAMN IT!

TRANSFORMATION#1

#1 THE PRESENT (VOLUNTEER) INTRAPRENEURIAL SYSTEM ISN’T GOOD TO

PEOPLEBTW, CONSCRIBED INTRAPRENEURSHIP IS AN OXYMORON

THERE’S EITHER NO MONEY OR SUPPORT OR A BUNCH OF‘KICK THE CAN DOWN THE ROAD’ PROGRAMS

INTRAPRENEURS ARE DEFINITELY PUNISHED DUE TO DISENCENTIVES(CONSIDERED DESERTERS)

TRANSFORMATIONWE’RE STILL NOT THERE

INTRAPRENEURS AREN’T DESERTERS,YOU’RE NEEDED CONSCIENTIOUS OBJECTORS

WE’VE APPARANTLY STARTED THE TRANSFORMATION,REALIZING CULTURE TRUMPS EVERYTHING

THE CULTURE APPROACH SAYS TO START WITH PEOPLE,WELCOMING INTRAPRENEURIAL ATTITUDE & BEHAVIOR

NOT GUARANTEED INNOVATIONS OR INNOVATION PRACTICES

TRANSFORMATIONIT’S TRENDING THE RIGHT WAY#1

#2 ALL INNOVATION METHODS ARE BECOMING EVIDENCE—BASED,

MIX OF RESEARCH FINDINGS & JUDGEMENT (DT, CD/LS’UP, JTBD, DI, OI, ETC.)

THEY’RE TOOLS TO HELP US (& OUR SPONSORS!) MAKE DECISIONSON WHAT’S BEST FOR THE CUSTOMER & THE COMPANY (NOT THE

TECHNOLOGY)

THERE’S NO POINT IN OBSESSING ABOUT A PARTICULAR METHODNO ONE’S GIVING OUT BELTS. IT’S ABOUT SURVIVING IN A STREET FIGHT

COMPANIES MIXING DIFFERENT METHODS INTO THEIR OWN FIGHTING STYLE

MIXED MARTIAL METHODS

EVIDENCE-BASEDTHE COMMON LANGUAGE OF TRANSFORMATION

Dave Snowden, Julian Birkinshaw, Mary Meeker

Learn:To scale talking to customers (AI/ML) That controlling is dead. And it isn’t inspiring, purpose isThat to play, you must network, to win you must collaborateThat to collaborate, you MUST bring data, the only platform that matters

BUSINESS S-CURVES

Products & Assets Rule

SIMPLE ERANAT’L RSRS, THINGS

Vertical competitionLearn:Mkt & Prod Dev

1.0

Business Models Rule

COMPLICATED ERAIT, INTERNET

Horizontal competition (platforms)Learn:User Experience,Biz Modeling,Digital Strategy,Attention Capital

2.0

Advantaged Networks Rule

COMPLEX ERAIoT (Dvcs, Cloud, Big Data,

ML…)

X-Industry Ecosystems(e.g. connected car, home, smart cities, dig. health, etc.)3.0

ADVANTAGED NETWORKS

#3

Dave Snowden, Julian Birkinshaw, Mary Meeker

BUSINESS S-CURVES

Products & Assets Rule

SIMPLE ERANAT’L RSRS, THINGS

Vertical competitionLearn:Mkt & Prod Dev

1.0

Business Models Rule

COMPLICATED ERAIT, INTERNET

Horizontal competition (platforms)Learn:User Experience,Biz Modeling,Digital Strategy,Attention Capital

2.0

Advantaged Networks Rule

COMPLEX ERAIoT (Dvcs, Cloud, Big Data,

ML…)

X-Industry Ecosystems

CONNECTED CAR EXAMPLE3.0

ADVANTAGED NETWORKS

#3

Complex platform alliances fighting for customer

attention HERE is a great e.g. of an Advantaged Network

Co-creating with the network (& the platforms to scale):• Customers •Rev-Share Communities •Crowdfunding

•Startups•Startup Studios (SU’P/VC in one)•EIRs (Invite entrepreneurs in residence)• IORs (Place intrapreneurs out of residence)•Accelerators/VC’s

• Partners, Coo-petitors, Universities, Gov., etc.

WE’RE ENTERING A WORLD IN WHICH WE DON’T KNOW WHAT WE DON’T

KNOW

"The real voyage of discovery consists not in seeking new

landscapes, but in having new eyes." - Marcel Proust

ADVANTAGED NETWORKS = OI 2.0 ‘The world is your lab’ becomes ‘The world is a

co-lab’

#3

DUE TO SHEAR # OF IDEAS & VARYING STAGES OF DEV’PMT, LARGE CO’S ENCOURAGING ‘ISLANDS OF GOOD’ WHERE DECISIONS ARE BASED ON

EVIDENCE

DISTRIBUTED SYSTEM OF INTRA-VC’ING (STAGED-RISK FUNDING & SUPPORT):

A) STARTUP SCHOOLS W/ MICRO-FUNDING: EVIDENCE IS DESIRE TO LEARNB) CHALLENGE/PRIZE COMPETITIONS: EVIDENCE IS OPPORTUNITYC) MANAGER ANGELS/ EMPLOYEE CROWDFUNDING: (IDEA STAGE)

D) FUNDING BOARDS (ACCELERATORS): EVIDENCE IS MARKET VALIDATIONE) AD-HOC BU & CORPORATE FUNDING: (HAVEN’T YET TIED TO ’FARM’

SYSTEM)

INTRA-VC’INGIT’S TIME TO WORK ON THE BUYING#4

MOTIVATED – COURAGEOUS – NETWORKER – EVIDENCE-BASED – PERSUASIVE

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#5

EXTRA-PRENEURING

Internal Transformat

ion

ExternalCollaboratio

n

RECAP: FIVE TRENDS YOU NEED TO KNOWThat can make you a more effective intrapreneur

1. TRANSFORMATION 2. EVIDENCE-BASED3. ADVANTAGED NETWORKS4. INTRA-VC’ING5. EXTRA-PRENEURING *LOOK FOR OPPORTUNITY, FORM

TEAMS, GET ADVICE, DEVELOP CUSTOMERS, DEVELOP SPONSORS,

CREATE, VALIDATE, AND SELL SOMETHING TO SOMEBODY

TO INTRAPRENEURS: ACTTHE TIME IS YOURS. YOU HAVE THE ONLY SCARCE RESOURCE IN THE COMING AGE – WILLINGNESS

TO ACT* IN THE FACE OF UNCERTAINTY

TO EXECUTIVES: LET INTRAPRENEURS ACT

KEEP CALM

AND CARRY ON!

THANK YOU

RICARDO@4INNO.COM

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appendix

R&D LEIAINTRAPR. PATENGAGED JILLWFH YAHOOMILLENIAL

VISIONARY CEO

LIFE AT EVERY LARGE COMPANY

TOMORROW

TX FOR TRYING PAT

EVIL MANAGERS

SERIES A, B, C …

SEED

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#4 INTRA-VC’ING

Core Business

Collaboration

Industry Ecosystem

Collaboration

OI 1.0: The World is Your Lab OI 2.0: The World is a Co-LabOI 0.0: Core Relationships

ADVANTAGED NETWORKS ARE THE FUTURE OF OPEN INNOVATION

Ext. Enterprise

Collaboration

19

Value capture through dominant platform control

Pote

ntia

l Val

ue o

f Col

labo

ratio

n

No. of partners (across people, processes AND much more data (enabled by the IoT))

10 100 1000 10,000 100,000

X-Industry Ecosystem

Collaboration

The Evolution of Collaboration

Value capture through platform alliances and open business models

vs. control

Mike Docherty, JC Junqua

#4