Date post: | 17-Jan-2016 |
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Kim Dushinski
The Big Picture
A few campaign examples to get your mind going with possibilities
Solid strategy you can follow
Straight talk about mobile spam
STEP ONE
Source:http://lunchpail.knotice.com
Mobile Email
Mobile Email
50,000 iPhones in SA40,000,000 Total Cell Phones
Source:http://www.mkhoj.com/home/news/?p=706
STEP TWO
Requesting “info and hours” got me that and nothing more. No calls from the agent. No further texts.
A phone number might have been a better call to action
Here are the prizes that can be won with cup codes:
AUTO DIRECT TO MOBILE SITE
CONTENT ADJUSTED FOR
MOBILE USE
www.papajohns.com www.papajohns.com
DO NOT SETTLE FOR BRAND
AWARENESS
COOL
YES!
SO WHAT?
BUILD YOUR LIST
GET THEM IN THE DOOR
GET ON THEIR PHONE
39% of South African mobile
market now has access to email
without needing a computer
New email users WANT to get email – offer something to them they want to get
Actively promote email campaigns to build a powerful mobile email list
STEP THREE
Raise your hand if…
1. ALWAYS GET EXPLICIT PERMISSION before sending text messages!
2. Opt-In and Opt-Out
3. No False Advertising
4. Follow MMA’s Best Practices Guidelineswww.mmaglobal.com/bestpractices.pdf
1. It makes your potential customers ANGRY.
2. In RUINS mobile marketing for everyone.
3. You won’t always get away with it.
Satterfield vs Simon & Schuster$90 million lawsuit won by consumer http://tr.im/rhCn
What the CUSTOMER wants
What your CLIENT (YOU) wants
MARKETINGVALUE
Always keep your customer’s needs and wants in mind FIRST and let your marketing goals come second.
MARKETINGVALUE
1. Be CONGRUENT from start to finish
2. Offer RELEVANT VALUE when and where customers want/need it
3. Provide CLEAR DIRECTION about how to participate with campaign
4. Give a strong CALL TO ACTION
5. Actively MARKET your mobile campaign
MARKETED
CLEAR DIRECTION INCONGRUENT
How is an “itinerary compiled by UrbanDaddy for a memorable night of my own in a city near me” congruent with a Lexus?
What does EAT or DRINKS have to do with a car?
I’m not in Las Vegas. I’m in Denver. How would eating here get me into a Lexus?
IRRELEVANT
WRONG PLACE
RIGHT PLACESTILL IRRELEVANT
RELEVANT
RELEVANTNOT CONGRUENT
NO CALL TO ACTION
NOT TRACKABLE
Source:www.dailydooh.com/archives/13869
MARKETEDRIGHT PLACE
RELEVANTSTRONG CALL TO ACTION
CONGRUENTCLEAR DIRECTION
GET STARTED!
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