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STEP UP YOUR VIDEO MARKETING STRATEGY IN 2014
KIOSKED WEBINARFebruary 18, 2104
Darren Sepanek, KioskedShiri Friedman, Brightcove
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KIOSKED WEBINAR
AGENDA• Introduction
• About content marketing 10 min
• Interactive video on the rise 10 min
• Brightcove: Video marketing trends 15 min
• Case studies 5 min
• Wrap-up / Q&A 10 min
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CONTENT MARKETINGIntroduction to Everywhere Commerce
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THE ALWAYS ON CONSUMER PLACES NEW DEMANDS ON MARKETERS90% of B2C brands use content marketing to educateconsumers about their brand
Content Marketing Institute
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The amount {of quality and relevant} information available, seems to make most people feel empowered and enthusiastic.
Northwestern UniversityStudy, 2012
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WHAT IS CONTENT MARKETING?CREATINGCONTENT
NEWSLETTERS
60%of B2C marketers plan to increase the amount they allocate to content marketing.
Only 34%Felt they were effective
(in their content marketing efforts)
BLOG
CASE STUDIESWHITE PAPERS
ARTICLESTWITTER
FORUMS
EVENTS
WEBINAR
VIDEO
EMAILS
Marketing Profs/Content Marketing Institute
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CONTENT DELIVERY
Consumers want to connect with their favorite brands but they want this connection to be meaningful, in the places they want, andwhen they want.
eMarketer
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…marketers need to respond to expressions of interest across the customer journey, from the consideration phase all the way through to post-sales service.
eMarketer
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VISUAL CONTENT ACROSS CHANNELSVISUAL CONTENT
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CONTENT MARKETING ROI IF SALES GOES UP –
IT’S THE MARKETING!
• Web traffic/ page views• Click-through• Registrations and sign-ups• New site visitors• Time spent on site• Brand awareness
• Sales
Measuring ROI
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INTERACTIVE VIDEODefinition, strategy and statistics
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CONTENT MARKETING
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Of the online population will regularly watch video by 2017.
90%
Of those who view product videos are more likely to buy than visitors who do not.
85%
Of marketers are using video today in their content marketing.
72%
Of people say there is no better way to bring a product to life than video.
71%
VISUAL CONTENT AS DRIVER FOR EVERYWHERE COMMERCE
Invodo
ForrestereMarketer
Internet Retailer
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TURN YOUR STORY SHOPPABLEINTERACTIVEVIDEO
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THE FLEXIBILITY OF VIDEOINTERACTIVEVIDEO
V–EXPLORATION
SOCIAL MEDIA +
MOBILE
OWN SITE + DESKTOP/TABLET
SOCIAL MEDIA +
MOBILE
V–COMMERCE
SHORT FORM LONG FORM
OWN SITE + DESKTOP/TABLET
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MAKE VIDEOS ON BRIGHTCOVEINTERACTIVE
VIDEO MARKETING
Turn your Brightcove videos into interactive storefronts with shoppableproducts.Fast setup. Easy to use.
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UP AND RUNNING IN MINUTESINTERACTIVEVIDEO
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CASE STUDIES
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INTERACTIVE VIDEO ON OWN SITECASE STUDY
5,000,000MARKETING BUDGETUNIQUE USERS MONTHLY
$ 0ADVERTISING COSTS
$ 0CLICK-THROUGH RATE
7%
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INTERACTIVE VIDEO ON OWN SITECASE STUDY
500,000ENGAGEMENT RATEUNIQUE USERS MONTHLY
50%NUMBER OF VIDEOS KIOSKED
300
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INTERACTIVE VIDEO IN SOCIAL MEDIACASE STUDY
CLICK-THRU-RATEENGAGEMENT RATE CONVERSION RATE IN COMPARISON TO BANNERS MARKETING BUDGET
5%68% 380% $0
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OFFER FOR BRIGHTCOVE CLIENTSBRIGHTCOVEOFFER
FREEUSE THE KIOSKED PLATFORM
TO ENRICH YOUR IMAGESSETUP
FREEBRANDING OF YOUR KIOSKS
FREE
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INTERACTIVEVIDEO GET STARTED
• Sign-up to Kiosked’s newsletter by sending mail to:[email protected]
• Like Kiosked in Facebook:www.facebook.com/kiosked
• Follow Kiosked on Twitter:@Kiosked
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© Kiosked copyrighted material
THANK YOU!Name: Darren SepanekEmail: [email protected]: www.kiosked.com
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Why Video Will Revolutionize Your 2014 Marketing Strategy
SOPHIE RAYERSDIRECTOR OF MARKETING, EMEA & LATAMBRIGHTCOVE
Your CONTENTis your first sales call
second, third…
WHAT ARE YOUR GOALS FOR CONTENT MARKETING?
BRAND AWARENESS
Content Marketing Benchmark, CMI/Marketing Profs
CUSTOMER ACQUISITION
LEAD GENERATION
LOYALTY
THOUGHT LEADERSHIP
ENGAGEMENT
WEB TRAFFIC
LEAD MGT
SALES
79%
74%
71%
64%
64%
63%
60%
45%
43%
WHAT CONTENT TYPES GREW THE MOST?
VIRTUAL CONFERENCES
MOBILE CONTENT
RESEARCH REPORTS
VIDEO
44%
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
70%
33%
28%
25%
52%
15%
10%
2011
2012
VIDEO IS TAKING OVER THE WEB
2000 2005 2012
BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO
Video WorksVideo AlwaysVideo Everywhere
Pages with video attracted
more visitors
(MarketingSherpa)
and…
increase in organic
traffic from search engines. (MarketingSherpa)
of marketers plan to add video to their sites making it a higher priority than Facebook, Twitter, and blog integration.
(Social Media Examiner, April 2012)
12 | Confidential
Timing live, socially sharable events with product launches.
Mobile Video consumption growth in 2012300%
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When marketers used the word “video” in an email subject line, open rates rose
7% to 13%(Experian 2012 Digital Marketer: Benchmark and Trend Report)
Visitors who view product videos are 85% more
likely to buy than visitors who do not. (Internet Retailer)
Build Your Own TV Station
1. CONTENT2. CONNECTED3. CHANNELS
4. CONVERSION
Thank you!For more information visit: www.brightcove.comFollow us on Twitter @brightcove_uk or @sophierayersOr drop me an email: [email protected]
