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KLICK - Executive Summary

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Executive Summary San Antonio Klick
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Page 1: KLICK - Executive Summary

Executive Summary

San AntonioKlick

Page 2: KLICK - Executive Summary

Problem

San Antonio has long prided itself as being "Military City USA," a city rich in businesses, nonprofits, andgovernment resources. There are over 226,000 small businesses in the San Antonio Region. The majority ofour business community supports the military and are willing to contribute so much more if given the rightopportunity.

Currently, there is a lack of connectivity and engagement between the military community and San Antoniobusinesses, although the intent is clearly visible. Tackling this issue would allow for stronger bonds, thecreation of opportunities, and a clearly defined measure of our strength as a community.

Challenges

1. How to provide easy access to businesses who provide discounts, perks, and resources to the military?

2. How to encourage businesses to join together, promote greater involvement, and gain higher levels ofsupport.

3. How to hold businesses and organizations to higher standards of service?

4. How to identify veteran owned businesses?

5. How to recognize businesses and organizations for their contributions to the military community?

6. How to make local events, seminars, and gatherings more accessible?

Problem to Solve

Page 3: KLICK - Executive Summary

Overview

It is our mission at KLICK to create a platform that allows for meaningful engagement between the militarycommunity and the business community. The soul purpose is to change the way we show appreciation toour service members, their families, and supporting businesses. This allows the community as a whole toconnect, create opportunities, and grow together.

After interviewing active duty military, veterans, businesses, non-profits, and local agencies, we made it apoint to not only understand the underlying issues, but also to make every effort to create a viable andstrong solution that solves problems.

Solution

Page 4: KLICK - Executive Summary

User Solution

● Easily navigate local businesses and organizations with clear understanding of services and products.

● Support local businesses, organizations, and veteran owned businesses.

● Click to call, get directions, and access transit schedule.

● Intelligent filtering to identify businesses and organizations.

● Easy to identify ribbons that give recognition to businesses and organizations.

● Salute and leave rankings and reviews of businesses.

● Discover local events, seminars, fundraisers, and gatherings.

● Create profiles rich with features including filters by interests.

● High-end mobile app.

● A truly San Antonio local discovery app.

● Free to use and share with anyone.

Solution…continued

Page 5: KLICK - Executive Summary

Business/Organization Solution

● Provide support in way of discounts, perks, and resources.

● Now includes first responders, who also deserve community recognition and support.

● Recognition ribbons for contributions to the military community.

● Special recognition to veteran owned businesses.

● Take ownership of brand message with beautifully designed layout and robust functionality.

● Create opportunity for increased traffic into business.

● Events creator and manager.

● Discount creator and manager.

● Optional push notifications to users with particular interests - great for events and marketing.

● Strong alternative to market your product or service.

● Optional analytics and data.

● Affordable at $15 per month.

Solution…continued

Page 6: KLICK - Executive Summary

Sample Screens

Sample screens are to demonstrate

the look and feel of app. This is nota finalized screen or product.

1 of 40 screens

Screens:

● Categories

Page 7: KLICK - Executive Summary

Sample Screens

Sample screens are to demonstrate

the look and feel of app. This is nota finalized screen or product.

2 of 40 screens

Screens:

● SELECTION SCREENS

qNear me

qMy interests

New Deals My Interests New Deals My Interests

Page 8: KLICK - Executive Summary

Sample Screens

Sample screens are to demonstrate

the look and feel of app. This is nota finalized screen or product.

1 of 40 screens

Screens:

● SAMPLE PROFILE SCREEN

q(Scrolling down of the firstscreen will show the contenton the second screen)

Page 9: KLICK - Executive Summary

Funding

Self-funded initiative, further funding not required.

Give Back

We will donate a percentage of every business subscription back to the community.

Team

Klick is fully supported by technology architect, developers, product manager, test engineers, and communitymanager. We are completely committed to the continued engineering and refinement of our platform -providing service to the San Antonio Region.

Milestones:

● Prototype [Completion as of 04/28/2015]

● Logo finalization [5/11/2015]

● Microsite landing page [Completion 5/15/2015]

● Product development [Completion 06/19/2015]

● Product launch will depend on marketing efforts and partnerships; we are aiming for July 2015

● Web-based version estimated release date: November 2015

Important Notes

Page 10: KLICK - Executive Summary

What’s Next?

Create a Movement

We are currently working on plans to launch a campaign supporting an important social movement; challenging localbusinesses and organizations to come together and stand up publicly to show their support for those who serve.

The anchor for this campaign is 10,000STRONG.

10,000STRONG represents businesses coming together to make a meaningful and impactful change in the waybusinesses and organizations service and connect with the military community. It is around this anchor that we will launcha social media campaign in conjunction with community reach outreach initiatives. This will act as a magnet to bringtogether businesses and the entire community as a show of force and unity.

There is so much potential for positive energy, momentum, and opportunity. We are not blind to the fact that this is agreat undertaking, and we cannot do this alone. Klick is providing the vehicle for engagement. It’s the military andbusiness community, the city and its people who are the engines.

We are creating partnerships with organizations who truly care and can tightly align with our mission to support and assistthe military and business community; and have a clear vision and understanding that our strength as a city comes fromour ability to unite and work together.

As a community we will make a real difference.

Join 10,000STRONG

______________________

(Please note: our microsite is 80% complete and is undergoing changes; we are providing a viewing link to give you visualclues as to our mission.)

www.myklick.city

Page 11: KLICK - Executive Summary

Mentor, Score #164Trainer, SBA Program Boots2Business

Cell: [email protected]

Contact


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