Using Enterprise 2.0 inKnowledge Management

A PowerPoint to accompany our KPM Symposium presentation.

Web 2.0 ?

What is Free Checking 2.0 ?

Web 2.0 + KM =

Enterprise 2.0

Make it Real. Take it Home.

Theme of the 2009 KPM (Knowledge and Project Management) Symposium.

Is KM dead? KM 1.0 1991 – 2009

No longer practiced in the 21st Century.

Can you answer

What is KM ?

KM 1.0 = Imposed Technology

Incentives

Groupware

Taxonomies

Fileserver

Knowledge DatabaseERP System

Reference: http://www.besser20.de/english/

KM 1.0 doesn’t work, because it…

…defines knowledge as a transferable good, which can be centrally provided

…demands knowledge-sharing without providing context

…wants to manage knowledge

Reference: http://www.besser20.de/english/

Record. Store. Ignore.

1. Write your knowledge into a database.

2. Find an adequate level of detail.

3. Maybe somebody will use your knowledge some day. And… maybe not.

4. Don’t spend too much of your time on this.

Reference: http://www.besser20.de/english/

Real KM = People + Process + Technology

In KM 1.0 the human element was missing.

“I only know what I need to know when I need to know.”

“We always know more than we can tell. We always tell more than we can write.”

Reference: http://www.besser20.de/english/

“I like to help, but I have my every day job to do!”

The web enters business.

Enterprise 2.0

• Makes KM real. Everyday.• Helps organizations embrace KM.• Doesn’t just store knowledge.• Provides knowledge in context and

just in time.• Makes KM a side effect of daily work.

A modern-day tale.

The Challenge:

“We want a snapshot of our organization! Who does what, when and how?”

“Documenting what we do will help us capture our organization’s knowledge.

Then we can be collaborative and transparent.”

Wrong!

The Journey.

Recording information in server files and an ERP system, on Gantt and flow charts and emailing doesn’t work.“My department stilldoesn’t know what your department needs.”— Vice President of Solutions

“…but I don’t know what I need to know until I need it.” — Vice President of Engineering

Information is still in silos.

Information gatekeepers needed a new way to look at things and a real-time way to share information.

The Solution.

Team building training techniques led to an improved corporate culture and an organization ready to embrace Web 2.0 technology.

It’s not enough to buy the technology, you have to buy IN.

Enterprise 2.0!= the real KM

People

Organizational Culture

Process

How the organization gets things done

Technology

Tools the organization uses to get things done

A Tool is only a Tool.

Technology without people and context is like using a wrench as a hammer instead of as a wrench.

It may work, but it’s not the best tool for the job.

The Results.

• It’s no longer reading the best documents, but most of all finding the right contact person.

• With Web 2.0 we are able to build and maintain networks.

• For Enterprise 2.0 to be successful, it requires the successful implementation of the right cultural, organizational and technological conditions.

Reference: http://www.besser20.de/english/

Social Computing

E2.0 requires integration

Integration in Structure and Processes

Integration of the Human Element

and Organizational Culture

Integration of Tools and

Information Architecture

Reusable Knowledge + Collaboration =

New Knowledge

Innovation!

“A difficult economic environment argues for the need to innovate more, not to pull back.”

— Ken Chenault, CEO American Express

Reference: http://www.besser20.de/english/

Make it Real.

An Enterprise 2.0 tale.

E2.0 Information integration• Links information of various sources together

and makes them accessible.• Protects the system against information

overload through needs-based and personalized filtering of content.

Reference: http://www.besser20.de/english/

A project!“We used a wiki to collect and prioritize our project

requirements.”

WIKI

Reference: http://www.besser20.de/english/

“We used a blog to post status reports and meeting agendas and minutes.”

WIKIBLOG

Reference: http://www.besser20.de/english/

“We used a microblog to communicate with the team.”

WIKIBLOGMICROBLOG

Reference: http://www.besser20.de/english/

“We used forums to create and discuss content in the wiki.”

WIKIBLOGMICROBLOGFORUMS

Reference: http://www.besser20.de/english/

“We used RSS to remain up-to-date on project information and changes.”

WIKIBLOGMICROBLOGFORUMSRSS

Reference: http://www.besser20.de/english/

ROI.Saves time. More efficient.

Preserves knowledge in context.Transparency. Accountability.

Benefits of Social Computing• Spontaneous ideas, advice and comments are

available to everyone. Team members can give or receive information just in time.

• Share and quickly find excel, pdf, word, visio and other file formats in ONE place.

• Information is up-to-date and accessible to all team members when they need it wherever they are.

• Team members are able to access just the information they need.

Reference: http://www.besser20.de/english/

“While we’re working on our project, we leave footprintsin the system.

KM is an added effect of our daily work-life.”

Building a Knowledge Infrastructure•Links content•Links content with people•Links people•Links people in networks

•Eliminates hierarchy•The right people meet•New ideas are developed together

The right culture is a

GOAL, not a pre-condition

Reference: http://www.besser20.de/english/

Take it Home.

Start small. Think BIG.• Identify a business goal best solved with E2.0• Define workers and projects for the goal• Select the correct tools and integrate them• Announce guidelines and best practices• Identify obstacles• Identify desired cultural change

Thanks to inspiration and content fromhttp://www.besser20.de/english/

Used with permission.

KMRM.com