Date post: | 18-Jun-2015 |
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Business |
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Gamification
Andrzej Marczewski
@daverage
Gamified.co.uk
What is Gamification?
The use of game elements and game thinking in non game contexts
OR
Creating more game-like experiences
It wont turn things like this
Into this
Or people like this
Into people like this
How and when to apply it
•Do you have a people-centric problem to solve?
•Will gamification bring value to both you and the target audience?
•Do you have time?
Common Implementations
Badges, trophies, awards, tangible rewardsE.G. Foursqaure, Mint
Points, experience, credits, virtual currency, real currencyE.G. Loyalty Cards, Nike+
Leader boards, ladders, league tables, score boardsE.G. Foursquare, Salesforce
Know your audience
Know your audience
Marczewski’s User Types Hexad © Gamified UK 2014
Critical success factors
•Focus on motivation rather than just rewards
•Don’t try to trick the users
•Don’t be over ambitious
•Metrics!
The Future
Game Over!
Andrzej Marczewski
@daverage
Gamified.co.uk