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Know In and Out of Telemarketing Services
| Date post: | 12-Aug-2015 |
| Category: |
Services |
| Upload: | go4customer-australia |
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Know In and Out of Telemarketing Services
Telemarketing is not just marketing; in fact it is a specialized kind of marketing which requires proper knowledge and skills of the telemarketer to attract a customer. A successful marketer is the one who possess specialized skills and knowledge and can communicate the valuable effectively.
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What is telemarketing?
It is a direct marketing technique where a marketer establishes connection with the existing customer over the phone or through video conferencing with the motive of selling a product or service. Telemarketers either work from home, or in call center or in a private office setting. Call Us On1888-795-2770
Continued…Telemarketing is playing a vital
role in the B2B environment and it is the most common way to generate qualified leads. Calls are made on the basis of pre-decided data which is assigned by the organization.
A long customer list is provided to telemarketers whom they have to call and describe about the product or service and convince them to buy.
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Types of telemarketing:Basically there are two types of telemarketing services:
• Business-to-Business (B2B)
• Business-to-Customer (B2C)
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Business-to-Business (B2B)It is the process which involves sales of one organizations product to others to increase the business relationships between the two. In this type of environment, a buyer chooses the products based on the price and profit. This process also takes place through various social media platforms.
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Business-to-Customer (B2C)It is a business deal between business and its end customers. Some of the examples of Business-to-Customer environment could be shopping clothes, eating in a restaurant, or watching a movie. It is more known as an online selling of products.
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Advantages of Telemarketing:Direct sales service:
Enjoy the benefit of direct sales where a customer gets more chance of getting noticed and it’s a kind of personal interaction.
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• Rapport amongst customers:
With the quick and effective service, a business can create good rapport amongst customers and gain trust easily and in less time.
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• Generates leads and appointments:
It is the biggest factor to produce qualified leads and appointments for further sales process. Moreover, it is the biggest factor to generate good sales deals with customers. Outbound telemarketing companies helps in generating such leads for most of organizations that outsource their business.
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• Customer reach is bigger:
The area of reaching customers is probably bigger in this one where you can easily address your customer and reach out to them.
• Gives measurable results:
Outbound telemarketing services gives an opportunity where results can be measured in numbers and differences will appear.
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Disadvantages of Telemarketing:• Gives resentment feeling:
It happens in the case of business-to-customer telemarketing where customers might not like the unwanted calls late in the evening or early in the morning.
• Bad strategy could lead to big losses:
The image of telemarketing is not that good in the market and if it is carried out in a bad way, the business deals can take bad shape.
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• Time-consuming and costly training methods:
The time-consuming and costly training methods can turn out to be bad if not dealt properly. Whatever time is given to the training will have bad impact on the business.
Call Us On1888-795-2770
Call Us On1888-795-2770
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