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Know More About Employee Rewards and Recognition Program

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    September, 2012

    BI WORLDWIDE

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    Page 2

    Our history

    2000-2010+Australia |Canada | China | India | UK |USA | Latin America*

    1990 - 2000Under Larry Schoeneckers leadership- Quality, digital marketing, customer

    loyalty, web based learning, coalitionmarketing

    1980-1990Employee recognition, Market Researchand events

    1960-1970Expands to include Travel and focuseson Sales and Employee incentives

    1950Founder Guy Schoenecker starts BIWas a jewelry and merchandise companyfor promotional needs

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    Page 3

    Our Logo

    It's abstract.The design engages the imagination. Ithas been interpreted as a set of wingsand implies movement and upwardmotion.

    It ascends.We are hired to help our clients increaserevenue, market share, or newproduct/service activations. Businessleaders want things to go up.

    It's lighthearted.Whenever we engage participants -through incentive, learning recognitionand reward programs - we design theexperience to be positive and fun.

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    Our Mission

    To produce measurable results for our clients by driving &sustaining engagement with their employees, channelpartners & consumers.

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    Page 5

    Creating a High Performance Culture

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    Our Vision

    BI WORLDWIDEs current revenue being $430,000,000 - Tohave BI WORLDWIDE revenue of $850,000,000 by 2017.

    To be our industrys thought leader in behavioral economics& engagement.

    To expand our business in North America, Europe, China,Australia & India and open up in South America by 2015.

    To be a very cool & fun place to work.

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    Our Values

    Service well done.

    Innovate or perish.

    Fast is better than slow. Action is better than talk.

    Never give up. In it for the long haul.

    Play nice in the sandbox.

    Change is inevitable... so get on with it.

    Dont be cocky. Help each other.

    Its not all about us.

    Work hard, play hard, celebrate.

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    BI WORLDWIDE Overview

    Synopsis

    Privately held: $425 million in

    sales

    Global business improvement

    company focused on:

    employee engagement

    sales and channel effectiveness

    promotional marketing

    60+ years of experience

    Resources

    More than 1,200 associates

    Headquarters in: Australia,Canada, China, India, UnitedKingdom and United States

    Global coverage of rewards

    redemption throughpartnerships

    Awards & Certifications

    Malcolm Baldrige National QualityAward

    ISO 9001:2008 Certified

    SAS 70 Type II Audit

    Telly Award Winner

    New York Festival Winner Brandon Hall Silver Learning

    Award

    2011 HR Product of the YearHR Executive Magazine

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    Our global presence

    Headquarters(full service

    design, implementation,

    technology, customer service)

    Minneapolis

    Vancouver

    Miami

    London

    Bangalore

    Shanghai Melbourne

    Regional Offices Berlin Chennai Singapore New Delhi

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    Four Core Principles:

    Discovery

    Understand the client

    Understand the objectives

    Understand the audience

    Design

    Design a solution that

    addresses the issues and

    requirements Design a creative

    direction/theme/

    promotional approach for

    the opportunity

    Design a look and feel

    for everything connected

    to the opportunity

    Design program and then

    pre-test the solution

    Evaluate all pricing

    Definition

    Define and agree on the

    details of the project

    Define and agree on theroles and responsibilities

    Define and agree on

    budgets

    Define and agree on

    timelines

    Define and agree on

    action items

    Define and agree on

    review dates

    Delivery

    Manage and deliver on all

    areas of the defined project

    Manage allagreed-upon supplier and

    third-party contacts

    Manage changes as

    necessary

    Ensure customer satisfaction

    Conduct regular

    reviews and updates

    Manage the budget

    Evaluate ROI

    BIW Delivery Model

    Cornerstone of our business approach

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    Sample of BI WORLDWIDE Global Clients

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    India market opportunity/Our objectives

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    We are in India

    DelhiSales/Servicing

    MumbaiSales/Servicing

    BangaloreHQ

    ChennaiTechnology/Sales

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    India Organization Bangalore | Chennai | Mumbai | New Delhi

    Sales and BDBangalore, Delhi, Mumbai

    Team of 4

    Client ServicesBangalore, Delhi

    Team of 2

    Creative TeamChennaiTeam of 3

    Admin/HR/Finance/Support StaffChennai, Bangalore, DelhiTeam of 8

    Technology and Development

    Bangalore/Chennai

    ProjectManagementBangalore, Chennai

    Team of 2

    ProjectDevelopmentChennai

    Team of 22

    DeliveryTeamChennai

    Team of 8

    QA & QCChennaiTeam of 8

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    What we do

    Our mission is to produce measurable results for our clients by driving &sustaining engagement with their employees, channel partners and consumers

    EMPLOYEEBuild Employee Engagement

    SALESDrive Sales & Channel performance

    CONSUMERSCreate customer preference

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    Loyalty Marketing

    Interactive Promotions

    Branded Merchandise

    Privileges Program

    Identify your

    best Customersand build Loyalty

    and Repeat Sales

    Consumer MarketingGive your CONSUMERS what they want and need

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    Sales Incentives

    Distributor / Reseller Programs

    MDF & Co-op Management

    Lead Generation

    Research & Analytics

    Build an efficient

    Partnereco-systemthat fosters Trust

    and

    Profitability Communication

    Sales & Channel EffectivenessGive your SALES CHANNEL the tools they need to succeed

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    Page 18

    Employee Rewards & Recognition

    Service Anniversary Awards

    Referral Programs

    Mobile Engagement

    Wellness Programs

    Safety Programs

    Improveemployee

    Productivity,Satisfaction &

    Retention

    Employee Engagement & MotivationGive your employees more than a paycheck

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    Rewards Fulfillment Capability

    Catalogue

    designingbasis

    programaudience

    RewardsProcurement

    & Qualitycheck

    Warehousingof items

    Offline &Online

    redemption

    Packaging &Dispatch

    Management

    MISPreparation

    Alliances with logistic partners,

    LFRS, B2B partners

    Catalogue with Over 1500 items

    E-commerce tie ups enablingquick TATFulfillment

    Management

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    Innovative technology

    G4/G5employee recognition / Sales incentives

    PURLPersonalized URL for nominations/anniversary

    MEService anniversary platform

    MAXChannel incentives

    Goal QuestSales incentives

    AwardsLinQCatalog technology

    Proven, robust, industry leading technology

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    Page 2121

    Incentives/Loyalty needs in India are evolving with companies slowlyrealizing the importance and advantages of such strategies

    Wave III

    Advanced use of technology (mobile)

    Greater usage of predictive analyticsRewards to become more of a key

    differentiator

    Rise of experiential loyalty

    programs

    Demand for solutions to track & monitor

    the effectiveness of R&R schemes

    Demand for personalization of rewards

    Greater element of experience

    Greater use of recognition

    Wave I

    B2CSimple consumer

    schemes

    B2E

    Mostly routine

    Annual

    outings /

    celebrations

    B2B

    Discounting based

    approach, no

    targeting

    Wave II

    Greater tier-ization and

    segmentation of customers

    Greater need to motivate

    employees / emphasize

    companys goals & values

    Greater demand for choice

    Increase channel excitement

    Advent of points basedschemes

    Source: Company interviews, secondary research, analysis

    India current

    scenario

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    companies, both across manufacturing and services, are investing in various

    loyalty/incentive programs

    Type Major IndustriesTypical Spends On

    Programs1,2,3,4

    FMCG 0.5%2% of sales

    BFSI: Insurance, Credit Cards, Mutual Funds 1% - 1.5% of sales

    IT 0.25% - 0.75% of salesRetail: Apparel 0.5% - 1% of sales

    Retail: Grocery 0.25% - 0.5% of sales

    BFSI: Credit card companies 1% - 2% of sales

    Hotels & Airlines 0.2% - 0.3% of sales

    Services (IT / ITes, BFSI) Rs 1100 / employee / year

    Manufacturing (Auto, Engineering) Rs 275 / employee / yearNote :

    1. For actual costs incurred, does not indicate provisioning

    2. Does not include initial set up costs, includes administration, communication and fulfillment costs includes spends on travel as part of incentive / loyalty

    3. Dedicated incentive travel budget has been excluded

    4. Excludes discounts that would be given as part of regular schemes / sales

    5. B2E spends are for white collar workers, excludes spends on parties

    Incentives

    Loyalty

    Recognition

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    Market scenario at a closer level

    Competition amongst full servicecompanies has increased

    Loyalty,

    incentives

    AndRecognition

    Rewardsfulfillment

    LoyaltyConsulting,Analytics,

    Tech

    Edenred

    Redbox Rewards

    NetCarrots

    Payback

    E-commerce websites

    Rewards 360

    Benefits Plus

    Many local players

    Cartesian consulting

    Cequity

    Rideau

    LoyaltyOne

    Aimia

    EdenredAimia

    NetCarrots

    Grassroots

    Solutions Integrated

    BIW

    MyPerks/BenefitsPlus/QuadMo

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    Technology that will differentiate us

    MerchLinqServiceAnniversary

    Me

    G4/

    QAChannel

    Max/Rev

    G4/G5recognition Employee

    G4/G5Lite

    Tech Platforms Stack for India

    Mid size business

    Large size

    business

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    How BI WORLDWIDE

    Can Help

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    R iti F k

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    Recognition Framework

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    Trends in Global Programs

    Consider differences for reward mix Encourage work/life blending

    Drive manager responsibility for recognition

    Provide individual choice in rewards

    Utilize price parity for awards by country

    Align phases with localization needs

    Allow personalization


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