Launching in Colleges - Summer 2011
Know Your VoteKnow Your Vote
Know Your VoteMake Noise. Be Heard.
A non-partisan campaign at a grassroots level, Know Your Vote harnesses chapter model infrastructure and an interactive web based platform to engage India’s youth and get them politically involved to bring about sustainable change across India.
Dhruv [email protected]
+1 (202) 277 1881
Launching in Colleges - Summer 2011
Know Your Vote
Investor Highlights Assessed and synthesized best practices for political
awareness campaigns around the world Developed a unique hub-and-spoke business model,
never used in this field before, to harness benefits of both top-down and bottom-up approaches
Unconventional negative information campaign to draw in youth interest and get them to sign up
Scalable model with huge potential for low cost amplification
Low financial investment with large social returns
Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Solution Market Size Risks and
AssumptionsTimeline and Financials
Launching in Colleges - Summer 2011
Know Your Vote
The Problem
Voter Apathy amongst India youth
Rampant corruption within the government
Zero accountability
Voter Apathy
Corruption
The primary reason for voter apathy is that citizens have no faith in their politicians and hence have no inclination to
participate. This results in corrupt officials getting elected time and again. This creates a constant cyclical relationship
between voter apathy and corruption.
Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision
Risks and Assumptions
Timeline and FinancialsSolution Market Size
Launching in Colleges - Summer 2011
Know Your Vote
The Background26th November,
2008Terrorist Attacks Serve as catalyst
Today,Know Your Vote
to serves as Catalyst
Launching in Colleges - Summer 2011
Know Your Vote
Mission and Vision
To create long term and sustainable change in the mindset of India’s youth by increasing political awareness and stimulating
those individuals to make educated voting decisions.
To empower the Indian population to demand accountability from the government, while giving Indian youth the foundation
to become tomorrow’s politicians by enhancing political awareness.
We envision ‘Know Your Vote’ to be the voice of the Indian Youth
Mission:
Vision:
Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Branding Solutions Risks and
AssumptionsTimeline and FinancialsSolution Market Size
Launching in Colleges - Summer 2011
Know Your Vote
Grassroots effectiveness
Enables Scalability
at low cost
Mass Mobilization
Local and National
Partnerships
Hub and Spoke
Top-Down Approach
Bottom-Up Approach
SOLUTION• Use Hub-and-Spoke model
to maximize top-down and bottom-up approaches.
• Top-down benefits- Enables mass mobilization
- Consistent branding- Scalable- Enables easy expansion- Enables bigger partnerships
and allows more visibility- Enhance operating
efficiency
- Bottom-Up Approach- Grassroots effectiveness- Customization on a local
scale- Harness local partnerships
Launching in Colleges - Summer 2011
Know Your Vote
How? Educate & Empower.
Weekly developments: Discuss current local issues to keep youth engaged
Scam of the Month: Highlight rampant corruption prevalent currently
Monthly debates, discussions and forums: Encourage independent thought and research
Corruption Tracker: Showcase economic impact of corruption Enhance voting mindset: Implement regular polls to keep
youth in the habit of voting Petitions and Peaceful Demonstrations: Demand change as
a single unified voice, unique ‘virtual protests’ Voter Campaigns: Encourage voter registration and educated
voting
Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Branding Risks and
AssumptionsTimeline and FinancialsSolutionSolution Market Size
Launching in Colleges - Summer 2011
Know Your Vote
Market Size1,000,000,000+ ~50%Number of Indians
Percentage of Indians below the age of 25
~35%Percentage of Individuals under the age of 25 who
don’t vote
500,000,000Number of Indians below the
age of 25
175,000,000Total Market
1% of this market = 1.75 Million People.25% of this market = 44 Million People.
Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Branding Solutions Risks and
AssumptionsTimeline and FinancialsSolution Market Size
Launching in Colleges - Summer 2011
Know Your Vote
“It’s a great idea. Though everyone complains about the poor functioning of the government, no one wants to help improve the situation even in the smallest way they can. Political awareness amongst college students and the youth is a good way to start.”
- Urshila Shrikhande, Third Year
“It sounds like an interesting idea. Though political
awareness is something everyone is trying to create, especially amongst the youth, if college
students were to do it, it would probably have more of an
impact.”- Pratim Bezbaruah,
Third Year
“Actions speak louder than words. If the youth wants to make a change, they
have to get up and start doing it themselves. Everyone finds it easy to
complain, but no one stands up to make a change. Even the option of a blank
vote would at least be an effort on their part.”
- Samarth Mehta, Third Year
“It’s a very good idea. It would be a free forum for political discussion for the youth, which is very important in order to create awareness and
instigate political changes.”- Avik Ashar, First Year
Launching in Colleges - Summer 2011
Know Your Vote
Risks and Mitigating Strategies Raising the capital required to begin
Received $1000 grant from Ashoka Fundraising plan development underway
Cultural and language barriers between Know Your Vote representatives and students Grassroots approach solves this issue
Quality control issues Central hubs maintain consistency amongst chapters Effective communication of standards and expectations
Students’ time commitments Effective selection of leaders
Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Branding Solutions Risks and
AssumptionsTimeline and FinancialsSolution Market Size
Launching in Colleges - Summer 2011
Know Your Vote
Timeline
TIMELINE Today Summer 2011 1 years 3 years 6 years
Chapters Live Blog, FB Page, Twitter
Launch Beta Model
Establish Regional Presence
Establish National Presence
Website Development Underway Monitor Traffic Consider
Monetizing Link to Google
Observe Progress
Tweak Business Plan, if necessary
See post-election measures
Gauge feedback
Assess Success Measures
ACTION POINTS
Launch Website
Establish city wide presence
TIMELINE Today Summer 2011 1 years 3 years 6 years
Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Branding Solutions Risks and
Assumptions
Hire Regional ManagerMarket Aggressively
Expand Staff
Timeline and FinancialsSolution Market Size Solution Market Size
Launching in Colleges - Summer 2011
Know Your Vote
Financials
Year 1 Year 2 Year 3 Year 4 Year 5
-40,000
-20,000
0
20,000
40,000
60,000
80,000
100,000
120,000
-21100
-3200 -4970
7471 3500500 200010000
50000
100000
21600
520014970
42529
96500
Net Income Revenues
Launching in Colleges - Summer 2011
Know Your Vote
Proposed Social Benefits & Measures
VALUE PROPOSITION: Revolutionizes Indian youth’s outlook on politics and Influences tomorrows
leaders to be more aware of their community By making the youth more politically aware, increases chances that they
will run for public office bringing about changes on a macro level Fosters a sense of youth empowerment and opens a window of change that
is both credible and inclusive
Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Branding Solutions Risks and
Assumptions
Short Term Measures Number of Chapters Number of Members $$ Raised through
Donations Size of Donor Base Event TurnoutBrand Recognition
Long Term Measures Surveys to gauge changes
in Youth Mindset and Behavior
Alumni contributions to society
Youth Voter TurnoutBrand Perception
Timeline and Financials
Launching in Colleges - Summer 2011
Know Your Vote
Questions?
Dhruv Sarin
CEO & Founder
Know Your Vote
Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Branding Solutions Risks and
AssumptionsMarket Need and Timelines
Management Team
Dhruv Sarin, Founder & CEO Tarini Kumar, VP Communications Sanjay Bhatia, VP Development Sravya Darse, VP Operations Mahika Parikh, VP Programming Rhea Tibrewala, VP Outreach Trishla Selarka, VP Research Team
Akhil Rajani, Marketing Head
A $15,000 investment today can provide a solution that can affect the
lives of over a billion people.