KNOWING WOMEN

A Magazine

M E D I A K I T

| M A L A Y S I A

82% AGED BETWEEN

30-49 YEARS OLD

55% MALAY

76% MARRIED

26% PMEB

56% OWN PL ATINUM & GOLD C ARDS

OVER38%

HAVE AN AVERAGE HOUSEHOLD

INCOME OF RM6,000

RM2,000 SPENT

ON SHOPPING MONTHLY

HW WOMEN• Women who striving to better themselves and their lives, family and home• Passion driven and understand the need for self- care• Inspired to empower other women from all walks of life.

READERS ' PROF ILE

| M A L A Y S I A

379K379K

READERSHIP | 148KDIGITAL MAGAZINE READERSHIP | 15K

ONLINE UNIQUE VIS ITORS | 82KPAGEVIEWS | 181K

FACEBOOK FOLLOWERS | 17KINSTAGRAM FOLLOWERS | 18K

TOTAL AUDIENCE REACH EACH MONTH!

K E Y F I G U R E S

FOR DAILY LIFESTYLE UPDATES, FASHION & BEAUTY NEWS AND EMPOWERING STORIES.

MULT I -CHANNEL

www.herinspirasi.com

MAGAZINE 6 ISSUES EACH YEAR

HERINSPIRASI.COM.MY, FOR DAILY TREND UPDATES,

NEWS AND MORE!

herworldmalaysia

Her World Malaysia

@herworldmy

VIS

IT US!

FO

LLO

W US!

LIK

E US!

WA

TC

H US!

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18K

17K

800

181K

EMBRACING REAL BEAUTY AND FASHION FOR ALL WOMEN, REAL WOMEN EMPOWERING STORIES, AND LIFESTYLE INSPIRATIONS.

20% 25% 35% 20%

EDITOR IAL P I LLARS| M A L A Y S I A

Fashion advice and tools for all women to stay

conf idently stylish.

A guide to real beauty that

empowers women to embrace her

unique self.

Sharing the stories of inspiring women to empower. Key

features that update women on new facts

and f indings.

Enhancing lives with home and lifestyle tips for a comfortable

home.

BEAUTY AWARDS| M A L A Y S I A

2 0 1 9

PAIRWITHPicture yourself on an idyllic island. Imagine the sound

of waves breaking and breathe in the fresh ocean air. Now spritz on the OMBAK eau de parfum by OLFAC3 Perfumes. Its exhilarating scent, an olfactory imagery of pristine beaches and the gentle waves of the South China Sea, will uplift your spirits even when you’re working behind your desk. This fresh fl oral-gourmand blend has top notes of mandarin, lemon, lime, ginger and green apple. After a little while, the heart notes of gardenia, jasmine and lily rise up to reveal its base notes of amber, musk and cedar wood.

If you prefer something more fl oral and fruity, the MATAHARI eau de parfum envelops you with the succulent warmth of cassis, watermelon, kiwi, rhubarb, pear and peach, along with the fl oral notes of rose, jasmine, freesia and cyclamen. Notes of sandalwood, amber, musk and cedar wood lay at the base.

Editors' Pick for Best EDP/EDT Fresh FragranceOLFAC3 OMBAK EAU DE PARFUM

envelops you with the succulent warmth of cassis, watermelon, kiwi, rhubarb, pear and

055 HW 0819 HBA19 ADV (1PP) OLFAC3.indd 55 16/07/2019 5:53 PM

2 0 1 9

PAIRWITH

Readers' Pick for Best Hydrating TonerESSANO™ CERTIFIED ORGANIC

ROSEHIP MIST TONEROur skin loses its vital moisture during the course of the day and needs to be replenished. Enter essano™ Certifi ed Organic Rosehip Mist Toner, a refreshing antioxidant-rich mist toner that provides an intense hydration boost to comfort your skin. Certifi ed Organic by ECOCERT, it contains rosehip oil, a superfood high in fatty acids and vitamin A to help repair and hydrate; kakadu plum that’s super-rich in vitamin C to detox; aloe vera for its cooling properties; and witch hazel to help cleanse, tone and nourish the skin. All these power ingredients come together to balance and tone the skin naturally, keeping it optimally hydrated. Suitable for all skin types.

Nourish your skin to improve its radiance and elasticity with essano™ Certifi ed Organic Rosehip Oil. It’s made with rosehip oil to help repair, hydrate and strengthen skin, and antioxidant-packed acai berry to help heal damaged skin cells and restore moisture. essano™ is available exclusively at Guardian pharmacies nationwide.

051 HW 0819 HBA19 ADV (1PP) ESSANO.indd 51 16/07/2019 5:47 PM

HER WORLD, JELITA AND THE MALAYSIAN WOMEN'S WEEKLY

PRESENT THE BEST BEAUTY FROM SKINCARE, MAKEUP, HAIRCARE,

TOOLS AND FRAGRANCE ALONG WITH THE TOP SPA AND

FACIAL TREATMENTS.

SOCIAL MED

I A W

EBSITE YOU TUBE / VID

EO

PRIN

T

DAPUR WE LOVE AWARDS

| M A L A Y S I A

HER WORLD, JELITA AND THE MALAYSIAN WOMEN'S WEEKLY PRESENT

THE MOST LOVED AND TRUSTED BRAND OF KITCHEN MUST-HAVES TO THE TEST

AFTER HEARING FROM OUR PANEL OF WELL-KNOWN FOOD EXPERTS

AND TALLYING WITH READERS' VOTES.

SOCIAL MED

I A W

EBSITE YOU TUBE / VID

EO

PRIN

T

| M A L A Y S I A

KIDS TALK X FLIK FLAK

HW REAL WOMEN/ MAX FACTORHANGOUT WITH HW

JASMINE SPECIAL

CLINELLE SPECIAL

BRAND EXCLUS IVECREATIVE CONTENT CREATED WITH THE CLIENTS BRAND IN MIND EXCLUSIVELY AND CARRIES STRONG JOURNALISTIC FEATURES THAT EDUCATE AND EMPOWER.

360O BRAND EXPER IENCE EVENTS

| M A L A Y S I A

GALA DINNERAn evening of elegant splendour celebrating inspiring women featured in HW over the years. From sharing empowering stories to reconnecting with friends with the support of prestigious brands.

POWER BREAKFASTAn informative gathering that features a panel of experts sharing key messages giving clients the oppportunity to shed light on the brand's key message or introduce a product.

CONNECTING BRANDS WITH WOMEN WHO ARE SAVVY, MATURED AND MULTI-DIMENSIONAL.

BEST HOMECOOKAn annual cooking showdone to highlight the talents of home cooks. Also a fun and exciting platform for clients to showcase their product.

BEAUTY TRAILAn afternoon of indugence in all things beauty. We take readers on a trail to explore various beauty brands and their new releases.

ENGAGE • EMPOWER • EVOLVE • EMBR ACE

DAPUR WE LOVE

FASHION & BEAUT Y

PARENTING

ALL ABOUT HER

BODY

HER INSP IRAS I| M A L A Y S I A

HER Inspirasi is the digital home to Blu Inc Media’s

most trusted women’s lifestyle magazine brands - Her World, JELITA, The

Malaysian Women’s Weekly and Shape. With a combined

expertise and knowledge on lifestyle, food, parenting,

beauty and fashion, HER Inspirasi aims to be the

trusted online destination for contemporary and digitally

savvy women, by women just like them.

24/7 HER Inspirasi will offer empowering stories and

stunning visuals that each title is famously known for

with a new injection of quality content that is both aspirational and accessible.

01

02

03

04

05

Her Inspirasi Key Pillars

DIGITAL TRANSMISSION

FILE FORMAT• Font embedded above 8 points, Reverse White Text – 10 points and above.• Maximum Ink Density: 300 TVC in total.• All images in CMYK format under fogra 39L colour profile (RGB Format not accepted).• All final material/files are to be sent through the advertisement delivery system together with a DIGITAL PROOF using Blu Inc Media Sdn Bhd’s ICC Colour reference profile ( ISO Fogra 39L) for printing reference. The system will check and verify your files based on the print requirement and specification, before being delivered to Blu Inc Media Sdn Bhd.• Supplied proofs must have the Blu Inc Media’s GMG colour control bar and Ugra/Fogra the MediaWedge V3 Colour bar with an attached pass/fail sticker indicating compliancy.• By choosing not to supply a DIGITAL PROOF using Blu Inc Media Sdn Bhd’s ICC Colour reference profile ( Fogra 39L) with this ad submission, the colour reproduction of the ad will be based on industry standard best practices to achieve colour as accurate as possible from the supplied digital file.• Blu Inc Media Sdn Bhd will only take responsibility for accurate colour reproduction if the digital proof is provided using the above standards.• Digital files will not be accepted on disc, via email or in any other conventional methods.• Blu Inc Media Sdn Bhd does not repair digital files. Ads containing errors will be returned to advertisers.

Blu Inc Media Sdn Bhd will retain digital ads for 6 months from the last insertion date• After this time, digital files need to be resubmitted via the advertisement delivery system (Digital Transmission).

*Synovate Magazine Klang Valley Readership Study (2010/2011)

FREQUENCY: Bi-MonthlyLANGUAGE: EnglishREADERSHIP: 148,000*BOOKING DEADLINE: 7 Weeks Before Publication

PUBLICATION

*Specified positions will be charged 20% loading. All advertisement rates are quoted in Malaysian Ringgit. Rates are subject to prevailing Government Tax.

• All special cretive insertsmust arrive at the printer by the 10th of each month prior to issue date.• All materials for booklets / creatives printed by Blu Inc Media Sdn Bhd, must reach printers by the 3rd of each month prior to issue date.• Importat note: Material must be submitted by Electronic Transmission via Asia On time together with a DIGITAL PROOF using Fogra 39L For printing reference.• In the event above deadlines are not adhered to, refer to the General Conditions of the rate card. Please refer to Satvinder Kaur (Vin), Production & Circulation Manager, Blu Inc Media Sdn Bhd. for material coordination. Telephone (03) 79408700.

DOUBLE PAGE SPREADTrim Size : 420 (w) x 275 (h)Bleed Size : 426 (w) x 281 (h)Text Area : 400 (w) x 255 (h)

1/2 PAGE (HORIZONTAL)Trim Size : 210 (w) x 137 (h)Bleed Size : 216 (w) x 143 (h)Text Area : 190 (w) x 117 (h)

1/3 PAGE (VERTICAL)Trim Size : 70 (w) x 275 (h)Bleed Size : 76 (w) x 281 (h)Text Area : 50 (w) x 255 (h)

1/2 PAGE (VERTICAL)Trim Size : 105 (w) x 275 (h)Bleed Size : 111 (w) x 281 (h)Text Area : 85 (w) x 255 (h)

2/3 PAGE (VERTICAL)Trim Size : 140 (w) x 275 (h)Bleed Size : 146 (w) x 281 (h)Text Area : 120 (w) x 255 (h)

FULL PAGETrim Size : 210 (w) x 275 (h)Bleed Size : 216 (w) x 281 (h)Text Area : 190 (w) x 255 (h)

MATERIAL SPECIFICATIONS

Accurate copy instructions must be entered within the digital transmission software• Copy instructions allow us to easily identify your advertisement. It is particularly important to enter the publication/run date, which is the insertion month of the advertisement.

Digital files must be prepared to the correct sizeBlu Inc Media Sdn Bhd requires a minimum of 6mm bleed on the advertisement. Please ensure that all elements that you wish to print are kept within the text area as indicated in the specifications within digital transmission application.

For TEXT running across a Double Page Spread (DPS), the TEXT must be 10mm away from the gutter on both sides to avoid for the TEXT to be bind into the spine.

Note: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.

Blu Inc Media Sdn Bhd will not take responsibility of any text or visual being cropped/bind into the gutter, if the above measurements/instructions are not adhered.

Material DeadlineThe material deadline is 5 weeks before publication date, if the material is not received within the deadline, the publisher reserves the right to repeat any previous advertisement of the same size or to fill the space at its discretion.

CancellationAll specified positions and creative buys are non-cancellable. Cancellation deadline is 6 weeks before publication date.If you wish to sent a digital ad and/or supply a digital proof but do not have the advertisement delivery system or suitable proofing system installed, please contact our production team/sales team for the list of advertisement delivery system providers at 03-79527000.

Blu Inc Media Sdn Bhd (7408-K), only accepts print ads in PDF Format via advertisement delivery system (Digital Transmission).

ADVERT IS ING RATES (PR INT )

| M A L A Y S I A

HERWORLD (RM)

Outside Back Cover

Inside Front Cover Spread

Inside Back Cover

Full Page 4 Colour (Rop) Joint Booking Rates

2/3 Page Colour (Vertical)Joint Booking Rates

1/2 Page ColourJoint Booking Rates

1/3 Page Colour (Vertical)Joint Booking Rates

ISSUE

JAN+FEB

MAR+APR

MAY +JUN

JUL+AUG

SEPT+OCT

NOV+DEC

BOOKING DEADLINE

20 NOVEMBER

20 JANUARY

20 MARCH

20 MAY

20 JULY

21 SEPTEMBER

MATERIAL DEADLINE

27 NOVEMBER

28 JANUARY

27 MARCH

27 MAY

27 JULY

28 SEPTEMBER

12X

-

-

-

4,6754,208

3,8523,463

3,5063,152

3,1512,807

6X

9,933

12,100

6,248

4,9504,455

4,0793,667

3,7133,337

3,3362,972

3X

-

-

-

5,2254,703

4,3053,870

3,9193,523

3,5223,137

CASUAL

-

-

-

5,5004,950

4,5324,074

4,1253,708

3,7073,302

ADVERT IS ING RATES (DESKTOP & MOBILE )

CUSTOM SPONSORED CONTENT • CONCEPTCustomise video content series according to client’s campaign brief. Weekly video series produced by Her Inspirasi editorial team, showcasing client’s product or services

• PACKAGE INCLUDES-1 talent-60 second video-Hair & makeup-1x Instagram posts-1x FB posts-1x web advertorial

• INVESTMENT-from RM14,000 onwards

• NOTES-Include 1 full day shoot, 1x model, stylist, hair & makeup-Client to provide products for shoot-Production cost is non-ageny commissionable-Placement on Her Inspirasi TV for 4 weeks

ADVERTISING FEATURES 1. Roadblock features; 100% SOV (Share of Voice) 2. Rich Media (Interactive/HTML 5/Video; Third Party Codes from APPROVED Ad Networks (Sizmek/Innity/DFP – Including HTML 5 Rich Media/Interactive/Animated/Videos ad setup is chargeableTERMS 1. Rates are before SST 2. Agency commission is applicable on media only 3. Online Advertorial: Replicated content from a print advertorial into a single article 4. Online ad unit (A1 insert) to be utilized within two months of production

STANDARD UNITS

SuperLeaderBoard #1/2/3

Billboard #1

Billboard #2

Billboard #3

Half Page

MREC

Web Advertorial

Web Advertorial(Production Cost)

Microsite

FILE SIZE

200kb

200kb

200kb

200kb

200kb

200kb

nil

nil

nil

FILE SIZE

20kb

200kb

200kb

200kb

60kb

60kb

nil

nil

nil

RATE (PER MONTH)

RM4,000

RM5,000

RM4,500

RM4,000

RM3,000

RM3,000

RM5,500

RM1,000

RM8,000

DIMENSION(DEKSTOP)

970 X 90 pixels

970 X 250 pixels

970 X 250 pixels

970 X 250 pixels

300 X 600 pixels

300 X 250 pixels

nil

nil

nil

DIMENSION(MOBILE)

320 X 50 pixels

320 X 50 pixels

320 X 50 pixels

320 X 50 pixels

300 X 600 pixels

300 X 250 pixels

nil

nil

nil

| M A L A Y S I A

Super Leaderboard Half Page Banner Medium Rectangle

EDITORIAL ENQUIRIES:

• EDITOR IN CHIEFEENA HOUZYAMA eenash@bluinc.com.my

SALES ENQUIRIES: • SALES DIRECTOR

CHEE ENG SAAN chee@bluinc.com.myKWANG AI LING alkwang@bluinc.com.my

• SALES MANAGER

KAREN YEOH karenyeoh@bluinc.com.my

• ASSISTANT SALES MANAGER CONNIE LEE connielsy@bluinc.com.my

Blu Inc Media Sdn Bhd ( 7408-K) A: Lot 7 Jalan Bersatu13/4, Seksyen 13,

46200 Petaling Jaya, Selangor Darul Ehsan. T: 03-7952 7000 F: 03-7960 0148

W: www.bluinc.com.my

| M A L A Y S I A