Date post: | 08-Jul-2015 |
Category: |
Education |
Upload: | orhan-ceylan |
View: | 1,064 times |
Download: | 1 times |
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
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Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
+55 32 3836 55 55
+55 32 9685 55 55| | www.default.com
KOÇ CAMPUS CARD
Yapı Kredi Koç Campus Card
Arzu Angi | İrem Kocacan | Devran Gözen | Orhan Can Ceylan
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
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• New ID cards proposed by Koc university and
Yapı Kredi Bank
•Payment tool for in-campus facililties
•Advantages of Play Card
•Open to development
• ID card & credit card
• Unique in Turkey
What is Koç University Campus Card?
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
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To fulfill these requirements, KU cooperated with
a financial institution, Yapı Kredi Bank
• Old system was not be able to respond the needs of
KU.
• The chip of the old card can not be upgraded.
• Problems regarding recorded data transfer, monitoring
money flow,
• Money flow is not reversible.
• Need for one common payment system for all in
campus facilities.
Why Was It Needed ?
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
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•Negative reactions among the students
•Many unanswered questions
•Hesitations
•Perceived as an obligation
•Ad campaign could not convince the students
Why Did We Choose This Topic ?
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
___________________________________________
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• Debit card does not support offline services.
• Debit card does not support paywave.
• To support offline services, R&D costs are
very high and Yapı Kredi needs time to do that.
Why is it a Credit Card ?
Major Questions ?
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
___________________________________________
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• What about students under 18 ?
• Does it have extra benefits ?
It as a Credit Card
Major Questions ?
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
___________________________________________
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• What if you do not want it ?
Is this Card Imposed on Students by Yapı Kredi ?
Major Questions ?
Aim: To fulfillneeds of KU
Costly: No expectation of
shor-termfinancial profit
A prestigiousproject
PlayCard is already available
Loyalty: Customer
acqusition vs. retention
Vendingmechines support
other bank’scredit cards
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
___________________________________________
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• KU wants to apply only one capable
system for all in campus facilities.
• Alternative solutions are not clearly stated.
• New system is innovative.
• Only one card for everything.
Why Does KU Support it ?
Major Questions ?
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
___________________________________________
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Technical Details
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
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4- INTERNET
1- YKB Credit Card Center2- Integration MainFrame
3- YKB Firewall
8- LDAP Server 9- IPRINT Print Server10- Equitrac Accounting Server
16- Main
Campus
Network
7 - Koc University
Firewall
5- West
Campus
Netwrok
6-
Nursing
Campus
Netwrok
13- Student Printers 13- Student Printers
11- Student
Notebook
11- Student
Notebook
14- Student Multi
Functional Devices
14- Student Multi
Functional Devices
12- Shared
Computer12- Shared
Computer
15- Accounting &Activation
Center
14- Student Multi
Functional Devices
16- Remote Support & Management
13- Student Printers
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
___________________________________________
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Financial Aspects
Credit Card and chip In campus technical background with CIT
POS Devices on the vending machines Applications on in-campus machines
Advertisement costs € 98,000 Total cost
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
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Old ID Vs. New Koç Campus Card
Long acquisition time Higher technology with multifunctional chip
Encourage more spending Supports offline services efficiently
Security issues Offers WORD and PlayClub advantages
Paywave discounts extra installments
East to monitor money flow
No renewal costs for the lost cardsDis
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LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
___________________________________________
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__
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Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
+55 32 3836 55 55
+55 32 9685 55 55| | www.default.com
Questions ?
LOGO AREA
+55 32 3836 55 55
+55 32 9685 55 55
Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
www.default.com
___________________________________________
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Default address Avenue, 4214,
Postal code 80.250-210 / Curitiba PR BR
+55 32 3836 55 55
+55 32 9685 55 55| | www.default.com
Thank You !
Arzu Angi | İrem Kocacan |