KOH3361 INTERCULTURAL COMMUNICATION

1ST Meeting

Dr. Moniza Waheed

Class assessments

Assignment 1: 30%Assignment 2: 30%Final Exam : 40%

Preview

• History and Development of Intercultural Communication

• Taxonomy of Intercultural Communication• Basic Concepts in Intercultural Communication

History and Development

• As a field of study started in the 1950s• WW2 saw the collapse of the world economy

(except USA)• USA took the initiative to build the world

economy (had own agenda)• Started the Peace Corp.• USA build a program to study other cultures &

trained Peace Corp members

Why study Intercultural Comm.?

• Politics• Economicshttps://www.youtube.com/watch?v=GOHvMz7dl2A• Social

Taxonomy

Taxonomy-Intercultural Comm.

Sarbaugh’s 1998 Taxonomy

2 assumptions:

1) Individuals from the same culture has a lot of similarities (homogeneity)

2) Uncertainty and uncomfortableness occurs in intercultural communication

Sarbaugh’s 1998 Taxonomy (cont.)Elements in intercultural communication1) World view2) Norms3) Coding system4) Perception towards the motivation of relationship

Ahmad/Wong Ahmad/Sukarno Ahmad/MartinMalay/Chinese Malaysian Malay/Indonesian Malay/Italian

HomogenousHeterogenous

Basic Concepts

• Understanding own culture• Understanding the culture of others• In-group / out-group• Stereotypes & prejudice• Uncertainty

https://www.youtube.com/watch?v=WGOYei2vUpY

Recap

• History and Development of Intercultural Communication

• Taxonomy of Intercultural Communication• Basic Concepts in Intercultural Communication

Questions? monizawaheed.upm@gmail.com

03-8946 8050