Korea Management Association

Since 1962

Asia’s No.1 Knowledge Provider

Business Areas

Key Facts

History

Message from KMA Chairman

CSR Activities

Our Business

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08

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CONTENTS

KMA is a lifelong education provider, established for the purpose of bringing management inno-vation to private and public organizations. KMA also provides assistance to individuals seeking to improve their competitiveness in quest of their self-actualization. Our extensive researches over the past decades have become the foundation for management innovation for our clients, and our experience contributes to the self-development of many individuals.

Career DevelopmentService

Executive Development Service

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Business Areas

Solutions for human resources and organizational development.

• Organization/performance/human consulting

• Assessment Center

• Development Center

• Job performance solutions based on Personality/

Aptitude tests

Benchmarking transnational corporate giants to achieve corporate competitiveness.

• Open/tailored overseas training

• Providing access to trending training

programs abroad

• Support for exchange programs with

foreign companies

Global Education Service

Tailor-made courses for CEOs who wish to acquire global leadership.

• Summer Seminar for Chief Executives: A consecu-

tive yearly program for learning, networking and

family getaway

• 2nd/3rd generation leaders & Young CEO program

• Liberal arts, Natural science, Art leadership

program

• Advanced Finance/Strategy/Innovation courses

• Newly-promoted Executive Program

• Future forecast seminars on new business

opportunities

• The day of CEO : Leader’s psychology

Consulting / Assessment Service

Training programs for the human resources and organizational development.

• Leadership and performance management

• Training by position level

• Job performance building

• Business English center

• Certification center

Public TrainingService

A tailored HRD program based on NCS (National Competency Standards)

• Undergraduate employment support

• New job development and entrepreneurship

programs

• National Competency Standards development

projects

• KMA Vision School

• Organization communication programs based

on cultural arts

• Retirement Support programs

In-house training tailored for each client, covering all fields of HRD as well as economics and management special lectures.

Creating new value and culture in the lectures industry

Providing programs that adopt e-learning, blended-learning, and smart learning.

Operating networking communities for heads of HRD.

• Carefully tailored programs reflecting the needs

of each client

• Developing/running programs of practical use in

everyday operations

In-house Training Service

Human resources development for public organizations, providing as-sistance for organizational activation, and providing job creation solutions.

• Job creation support

• Efficiency building for local governments

• Youth employment support

Job CreationSolution Service

KMA membership providing manage-ment innovation and competitiveness building for top management.

• Breakfast meetings for CEOs and top management

• Communities for CEOs, executives, division

heads, and working level employees

• Access to KMA/KMAC Public Training Service,

online lectures, and knowledge clips

• Providing marketing/PR support through B2B

collaboration services

• Providing latest management insight through

books, reports and monthly publications

Membership Services

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KMA has been building libraries for under privileged children every year, and there are 6'KMA libraries for children' as of June 2016.

140,000 briquettes donated to the neighborhoods living in poverty.

The KMA CEO Breakfast Meeting is being held for 43 consecutive years, a total of 500 meetings and over.

A trusted education/consulting partner with 1,000 corporate members.

140,000

500

1,000

Key Facts

The vision of KMA is to become Asia’s No. 1 Knowledge Provider.

Since its establishment in 1962, KMA has been leading industrial training as well as lifelong education for 54 years.

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1

541962~

2016

HistoryKe

y bu

sine

sses

Key

issu

es

The 1st Management Grand Awards launched Designated as a training organization for Green Management

Partnership with AMA (American Management Association)

‘The Management Times’ published

The 1st KMA CEO Breakfast Meeting launched The magazine ‘Innovation World’ publishedPartnership with JMAC (JMA Consultants Inc., Japan)

1969 1991

The magazine ‘Chief Executive’ published2002

Partnership with ATD (Association for Talent Development)2005

Wharton-KMA CEO Institute Program launchedTraining programs from MC(Management Concept, the U.S) introduced

2006

‘The Most Respected Companies in Korea’ announced2004

Partnership with Wall Street Training, the U.S2008

The 500th CEO Breakfast meeting held2015

CEIBS-KMA CEO courses on Chinese business strategies launched

2012

Designated as Training & Education Institute of Korea FP Association

2000

1980

The 1st Summer Seminar for CEOs1972 1998

KMA Media established

6-sigma center established

1991

1999

In-Sang Song, honorary chairman of KMA, granted ‘Grand Order of Mugunghwa’

Prime Minister’s Award granted for supporting job creation

Designated by the Chinese State Administration of Foreign Experts Affairs as one of its official foreign training institutes

Regional branch at Beijing established

2007

2013

2014

1973 19991986

Designated as government contractor for productivity improvement

KMAC (KMA Consulting) established

1981

1989

KMA established

Regional branch at Dae-gu established

Regional branch at Ho-nam established

1962

1969

1973

1965, the 1st Industrial Engineering course

Wharton-KMA CEO Institute Program

1980’s, the 1st National Conference for Industrial Training Workshop program for undergraduates

Management Grand Awards

1960~ 1980~ 1990~ 2000~

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The beginning of Korean management

Better competitiveness through our training and consulting services

Innovation through our certificate services

Asia’s no.1 lifelong education provider and beyond

the 1st Management Grand Awards launched

Message from KMA Chairman

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Since its establishment in 1962, KMA has been striving in the field of industrial training and management innovation. Through continuous research activities and overseas collabora-tion, we have provided the necessary know-how to countless Korean corporations.Today, our continuous efforts are directed to providing lifelong education to individuals as well. Over 50 years, KMA’s passion and drive towards providing education is what allowed us to provide quality education services for our clients.The fast changing business environment, and the difficulties Korean companies face in the global market is what makes KMA’s role even more important. KMA will continue its efforts towards the sustainable development of its clients.

KMA Chairman

KMA, Leader in lifelong education for individuals and corporations in the 21st Century.

CSR Activities

KMA and its employees have created a CSR fund by employees collecting 1% of their wages, an equal amount added by KMA, and adding 1% of all profits earned from Public Training pro-grams sales. The fund is used to support our neighbors in need.

Children Libraries Briquette Donation

Supporting NGOs

Mentoring for 'Dorim' Elimentary School

For a better world we make!

KMA has been building libraries for underprivileged children with World Vision. Libraries have been built in Kunsan, Seongnam, East Sea, Incheon, Daegu, with the Taebaek Library ex-pected to be complete within 2016.

Every year, KMA delivers 20,000 pieces of briquettes to economically disad-vantaged neighborhoods.

KMA is supporting NGOs providing ar-tificial eye construction, shelters for the old and disabled, and foster homes.

KMA employees are volunteering as mentors for 'Dorim' Elementary School, participating in joint activities and pro-viding annual scholarship.

Talk Concerts for North Korean defector youth

Talk Concerts are held for North Korean defector youth, providing them con-sultation with their studies and career paths.

15Briquette donation, 2015

Our BusinessExecutive Development Service

• Future CEO Academy

• Newly-promoted Executive Program

• AFLP (Advanced Financial Leadership Program)

• Entrepreneurship Academy

• Seiwajyuku Academy

• 3Cs (Change, Chance and Challenge)

• Purple Brain Society (Natural sciences and liberal arts)

• The day of CEO (Psychology)

• Review the old to learn the new (history & economy)

Business/Economics

Non-Business/Economics

• Monthly Breakfast Forum for CEOs

• Summer Seminar for Chief Executive

• Sujihyang (Wednesday morning seminar for liberal arts)

• Trend seminar

• Knowledge Concert

Seminars

• Differentiated courses by level of work experience.

• Courses for promoted employees focusing on key requirements.

• Leadership courses from basic to advanced courses.

• Basic but crucial, KMA's very best Strategy/communication course.

• Project Management course for project management professionals,

compatible with PMP certification.

• Business English/Chinese courses conducted by native instructors.

• Global business courses covering international trade, contract, and etiquette.

• IT Courses focused on key industry requirements.

A website is used to check the understanding of the participant and to compare it with the rest of the class.

Courses in various fields targeting different audiences

Our BusinessPublic Training Service

KMA's Public Training

Service provides only

the very best lecturers

of their fields.

Signup Process for the Public Training Service

Complete signup/online survey

Check understanding of participant through mobile(or PC) platform

KMA Center

Pre-survey Assessment Attend lecture

Post-training survey on satisfaction and feedback

Post-survey→ → →

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The Most Preferred Institute for Executive Education in KoreaPrograms that develops Leader’s capabilities to make decisions, think strategically, demonstrate leadership in rapidly changing business environment.

Programs targeting each position from the newly recruited to executive levels.

• Development programs for division heads• Development programs for female leaders• Development programs for mid-level employees• Team management• Development programs for new managers• Good start programs for new recruits

Position & Role

Programs seeking to improve operational efficiency, contributing to the performance of the whole.

• Strategic thinking/planning• Creative thinking• Train-the-trainers course• Problem solving decision-making• Business planning

Performance

Self development programs centered around leadership and communication skills.

• Change creating leadership• Leadership skills and techniques• Self leadership• Communication skills and people skills• Coaching skills• Negotiation skills

Human

Programs that create positive changes in the corporate culture.

• Creating a positive atmosphere• Creating a stress zero workplace• Workshops for vision/mission/culture sharing• Risk management education

Organization

In-house training tailored

for each client, providing

the most suitable solution

reflecting the client's

educational needs.

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All surveys are conducted via mobile/PC platforms.

Systemic checkup on the understand-ing of participants provide metrics of effectiveness of education.

All reports are available real-time.

Proposal for training

Development of program

Execution of training

Post-program follow-up

STEP 1 STEP 2 STEP 3 STEP 4

Our BusinessLectures

Lectures that are made to order, reflecting the needs of client.

Made-to-order Lectures

Creation and distribution of various types of lectures, and distribution through the social media for accessibility.

Content creation and distribution

Lectures by regional experts, lectures on books and cultural arts.

KMA Lecture series

From simple lectures to combined lectures with different cultural expe-riences.

Well known and influential lecturers

In-house Training ServiceOur Business

Remote E-learning services

for easy accessibility.

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Our BusinessKorea HR SocietyRemote E-learning Service

Our Business

KMA's specialized content provide up-to date information on various fields

• Highest management per-formance from a short-term, practical curriculum.

• High quality faculty from the best business schools in the world.

• Effective courses allowing vari-ous curriculum.

• Networking (Communication and meeting)

• Cost-efficient benefits

• Flipped Learning: Pre learning through remote learning, and then attending offline lectures to discuss learned content.

• Combined learning of e-learn-ing and offline courses.

• Offline courses broadcasted online, allowing online partici-pants to participate through real time Q&A sessions through mobile devices.

Online MBA Blended Learning

• More than 2,000 programs covering business, professional skills, job posi-tions, certifications, and languages.

• Recommendations based on needs analysis.

• Different education solutions sug-gested for different industries and job positions.

• Self directed learning method and learning management system support.

• Education effectiveness report based on pre and post education KSA (Knowledge, Skills, Attitude) evalua-tion, and gap analysis.

• Sales of existing digital contents.

Internet remote learning

Lotte, Samsung, Amore Pacific, Incheon International Airport, Bank of Korea,

Hyundai Department Store Group, Hyundai Motor Group, and etc

In order to provide a platform for active information sharing among clients in order to prepare them for the fast paced changes of today.

Main activities

Federation of Korea Human Resource Development Representatives

• Six regular meetings per year• Meetings of sharing actual and successful case studies• Seminars by eminent CEOs, domestic and abroad

• Invitations to KMA breakfast meetings• Benchmark studies for well managed training facilities

Membership Institutions (Total 40 members)

Main activities

As the importance of HRD ever increases, its role became central to a company's growth and development. The Korea HRD Division Leaders Society seeks to collaborate with the heads of HRD divisions, to discuss the pressing HRD issues of today.

Korea HRD Division Leaders Society

• Research on the latest HRD issues• Information sharing among members• Benchmarking well managed training institutes, domestic and abroad

• Six regular meetings per year• Discussion on actual case studies

Kumho Asiana group, Korean Airlines, Lotte Department Store, Lotte, Samchuly,

Korea Energy Agency, Incheon Airport, KHNP (Korea Hydro & Nuclear Power Co., Ltd.),

Halla, Hyundai Mobis, KBS (Korea Broadcasting System), and etc

Membership Institutions (Total 40 members)

Consulting Solution

Low-performance employee solutions

Wage-peak related solutions

In a constantly changing business environment, the eventual goal of all businesses is better performance. KMA provides various performance boosting solutions to help clients track and increase their performance.

KMA Assessment evaluates abilities of individuals through mock work situations.

DC applies the core elements of AC to education, allowing participants to better understand and motivate themselves through effective questioning.

KMA Assessment Center

Programs for solving communication problems for current employees.

KMA Development Center

TrendConsulting

FeedbackFeedback

Simulation

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Our BusinessConsulting, AssessmentPerformance Solution

Our Business

• Organizational culture assessment• Employee satisfaction survey• Increase effectiveness of organiza-

tion, allocation of labor, and work

Organization consulting

‘Learning Plus’Learning plus adds entertaining features to conventional training programs, and provides follow-up material to apply to work after the training is complete.

Story

Refresh

Assessment

• Create Story Book• Training Report• Education plans for following year• Guidelines to take back to work

Story report +

• Unnotified concerts for surprise• 30mins refresh time (Yoga, dance)• Entertaining skits

Edutainment +

• Diagnosis on corporate culture• Competency diagnosis• Leadership diagnosis• Diagnosis on individual /

team tendencies

Diagnosis +

• Competency assessment• Application to work-site

assessment• Training evaluation

Assessment +

• Improve organizational performance• Improve individual performance• Improve performance tracking systems

Performance consulting• Establish what the company

looks for in an employee• Short/long term plans for HRD• Develop and establish training systems

HRD consulting

AC provides an objective and reliable assessment re-sult of individual capacities, and the results can be used for various needs ranging from recruiting to promotions.

Facet 5Personality test based on 5 elements of personality

Personality/Aptitude/Work ability Solution

‘Yee-Hae-In’ TestA Personality/aptitude test optimized for selection.

UK Personality/ability testsA screening process engineered to effectively filter possible misfits.

DISC ExtendedA test that diagnoses possible problems at the team level

DC allows participants to question their compe-tence, to reflect upon their strengths and weak-nesses to gain insight on how improvements could be made.

AC service process Development Center

Building assessment system

Developing mock situation

Test execution

Feedback on results

Phase 1 Phase 2 Phase 3 Phase 4

• Courses on core values of government policies

• Increasing competence for local governments (training, workshops,

fostering a more active organization)

• Education for the public (Community lectures etc.)

• Increasing competence for specific regions

• Job specific education

• Workforce Academy

• Solutions for youth employment

Increasing competence for local governments Jobs for young people

• Pre-training for elderly internship program

• Jobs for women and the elderly

• Social market economy and vil-lage vitalization projects

Jobs for young people

• Support for region specific job creation

• Support government initiatives to achieve its goal on number of jobs in each region

• Establishing research direction for job creation

• Evaluation, certification, and awards

Region-specific jobs

• Programs prepared for students that seek jobs at specific com-panies

• Job function specific programs (sales, marketing, HRM, strategic plan-

ning, logistics management, finance,

etc.)

• Basic requirements course (problem solving, people skills,

communication, etc.)

• Startup support programs

• New job development programs

• Retirement planning programs

• Organization communication programs based on cultural arts (‘Artract’)

Job search support for university students

• Consulting for NCS based revi-sions to university curriculums

• University strategy consulting

• Education on NCS based teach-ing methods

• University NCS education center

• Develop NCS education modules

• NCS based public/private com-pany consulting

NCS (National Competency Standards)

based consulting Lifelong education

Creating infrastructure for

job creation, and providing

region-specific solutions to

increase the competence of

local governments.

Various lifelong education

programs are provided for

each stage of life.

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2

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2013~present: 17 National Competency Standards development projects.Successful life planning programs for retirement.Various entrepreneurship programs.

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3

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Job creation and local government development programs

Career Development / Lifelong educationOur Business

• Training youth to be ready to work, attempting to solve the mismatch of jobs and improving corporate efficiency.

• Providing various startup programs for university students.• Programs for life after retirement.• Education consulting based on National Competency Standards.• Organization communication programs based on cultural arts contents.

Our Business

Job creation and local government

development programs.

Region-specific job creation

Increasing com-petence of local

governments

Creating jobs for young people

Jobs for the un-derprivileged

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2

3

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The best overseas training programs

Overseas programs for C-level executives

Global networkExtensive experience and know-how

Our BusinessOverseas TrainingOverseas Business Development Center

Our Business

KMA has been selected by the Chinese State Administration of Foreign Experts Affairs as one of its official foreign train-ing institutes. KMA expects to increase its collaboration with Chinese HRD institutes.

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2

KMA being handed the official foreign training institute certificate by the Chinese SAFEA.

Official foreign training institute certificate by the Chinese SAFEA.

KMA takes part in HRoot, one of the largest HRD Exhibition in China(Shanghai, Shenzhen, Beijing, Guangzhou)

3 HRoot Exhibition with Chinese HR experts.

Support for communications with Chinese local governments and private corporations

KMA builds bridges between Korean and Chinese local governments, com-panies and universities in order to discover possible areas of cooperation.

KMA organizes a Korean participant group to all the major international HR conferences to study global trends and best practices.

Consulting for KMA members attempting to enter the Chinese market

When high level Chinese officials or executives visit Korea, KMA arranges meetings with members that would be interested in networking or discuss-ing possible business opportunities.

Support for inviting lecturers from Chinese universities, research labs, and companies

KMA Overseas Business Development Center provides support in case mem-bers hope to invite lecturers from prominent Chinese universities, research labs, and companies.

An expert group dedicated to overseas training

• 123rd Spring Global CEO Conference, Tokyo, Japan (January 2016)

• 123rd Summer Global CEO Conference, Tokyo, Japan (July 2016)

• 24th Seiwajuku Global Conference, Yokohama, Japan (July 2016)

Customized overseas training programsCustomized programs from development to execution, according to the client's needs are also available.

• Global hidden Champion Benchmarking Training program (Japan/Europe)

: Benchmarking the relatively unknown, hidden champi-ons of Europe and Japan / Scheduled for April, June and October 2016

• ATD Korean delegation : The world's largest HRD conference 22-25th May 2016, (Denver US)

• IPMA Korean delegation : HR conference specifically targeting

government bodies and public institutions

• 15th KMA-SCCE Korean delegation : The world's most trendy conference on ethical

management, audit, and anti-corruption 25-28th September 2016 (Chicago US)

• Dreamforce Korean delegation : Conference on global business megatrends 25-28th September 2016 (San Francisco US)

• ACFE Korean delegation : An anti-corruption conference based on the

APAC region / November 2016 (TBA)

• ECEI Korean delegation (European Compliance & Ethics Institute)

: The largest conference in Europe on Integrity/Audit/Corpo-rate ethics / 20-23rd March 2016 (Prague, Czech Republic)

• ISPI Korean delegation (International Society for Performance)

: The world's largest conference on performance management /10-12th April 2016 (Philadelphia US)

• ECI Korean delegation : Global conference on ethical management and audit 1-4th May 2016 (Orlando US)

The epitome of smart net-

working, KMA Membership

Services.

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Membership ServicesOur Business

Service Program

CEO Breakfast Meetings

The largest and oldest meeting of its kind, started in 1973 and hosting over 700 guests every meeting

Industrial training program for individual andorganizational developmentLeadership and performance management / competence building for each job positionJob specific capacity building / global program education

Job specific training for professionalism buildingBusiness strategy, HRM, business quality CS management, C&C, sales, marketing, manufacturing innovation, management of technology

Over 5,000 video clips of various topics

The largest working-level breakfast meeting, hosting over 800 people every meeting

Providing management insight through learning, relaxation, and networking

Trendy seminars for clients outside Seoul(Daejeon, Busan, Daegu, Gwangju, and Wonju)

C-level executives

C-level executives

Division heads

Two participants free of charge

Three participants free of charge

Ten participants free of charge

Coupons(20 coupons are distrib-uted for full membership, number of coupons required for each course may differ)

20% discount

12

12

2 (per each

city)

All-year

1

Division heads and working-level employees

Division heads and working-level employees

Division heads and working-level employees

C-level executives, Division heads and working-level em-ployees

Leaders Morning Forum

Insight Forum

Top Management Summer Seminar

KMA Public Training Service

KMAC Public Training Service

Nan-mun-kwae-dap

SeminarForum

TrainingPrograms

Content TargetNo. of events

per year

Mem-bership benefits

Service Program

UK Test

HR Trends Forum

HR Trends Forum

Tests on job productivity based on workload

Wrapup sessions on global HR conferences such as ATD, and ISPIBuilding strong networks among HR professionals

A platform for sharing various HRD related policies and case studies

Must-know issues of business managements and domestic/overseas economic prospects

Suggesting various information, and trends for a more effective work environment

On the latest corporate strategies and management know-how Providing insight on corporate strategic planning

Multi-phase tests on job function suitability

Mobile App (Android/iOS)

Allowing access to KMA’s network of over 1,000 members for the client’s PR, and advertising needs

Discount pricing for products and services of KMA members (DHL Korea Rental, Lotte Rent-a-car, etc.)

New recruits

All employees

-

-

All-year

-

-

working-level employees

working-level employees

Division heads and working-level employees

C-level executives

Free of charge

Free of charge

Free of charge

Free of charge

Available at inquiry

Discounts

10

1

1

12

12

‘Yee-Hae-In’

KMA Edge

PR support

B2B Discounts

CHIEFEXECUTIVE

Innovation Leader

Reports

Personality/AptitudeTest

HRD Conference

Mobile Services

Network support

Information mediums

Content TargetNo. of events

per year

Mem-bership benefits

SMART

EVERYWHERE

Premium mobile service

Knowledge providing mobile app

AndroidGoolge play

iPhoneApp store

Book cookie

KMA LibraryClips

Korea Management Association+82.2.3274.9200

www.kma.or.kr

Regional offices | Gangwon(Sokcho)+82.33.632.0055

Daegu(Gyeongbuk)+82.53.253.4181~2, 4187

Daejeon(Chungcheong)+82.42.828.6730~2

Busan(Gyeongnam)+82.51.636.8442~5

Honam+82.62.226.0100, 0116

Jeju+82.64.747.4452~3

Knowledge service