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THE 2015 INTERNET TRENDS REPORT – Simplified & Designed. created by
THE 2015 INTERNET TRENDS REPORT – Simplified & Designed.
created by
The impact of Internet has been extraordinary and broad…but it’s just the beginning.
people now use the internet.(That’s 39% of the world!)
2,800,000,000
of millennials say their smartphone never leaves their side.87%
Internet user growth and smartphone subscription growth is strong but slowing.
A lot of space for innovation and growth can be found in the
following sectors:
Education Healthcare Government
Internet Trends2015
Growth rates in mobile advertising for leaders is still high but slowing.
Advertising
Video viewing and vertical viewing on mobile is growing.
Vertical viewing increased 29% compared to 5% 5 years ago.
Expect seamless integration of “Buy” Buttons optimized for mobile.
BUY
(Particularly with Twitter, Facebook and Google.)
A focus on doing things not just faster, but differently.
Business Solutions
Reinventing business processes through apps:
Mail Clients Offline Payments Online Payments
Business Analytics Human Resources
“Messaging and notifications are the key components of every meaningful mobile app.”
Messaging and Communication
most used apps globally are messaging apps. Non-smartphone users are likely to onboard through messaging platforms.
6+ of 10
Asia’s messaging apps lead the way to show US companies what to do next.Development of additional services and use as an e-commerce platform.
Kakao Talk
LINE
Content is becoming increasingly user-generated and curated.
User-Generated Content
Increasing amount of user-generated content
Images Video Content Sharing Audio Videogame
Streaming Stories Reviews
Changes in connectivity and technology are changing the ways people can work.
Online Marketplaces
Individuals can now do commerce in increasingly efficient ways.
Online platforms are enabling growth in product commerce and rapid growth in service commerce.
Consumer drone use is global and rising rapidly.
Drones
Consumer drones are selling but commercial use is the big opportunity.
Precision Agriculture
Mining and Quarrying
Infrastructure Inspection
Disaster Response
There is a lot of innovation in consumer spending categories.
Consumer Spending
The top 3 consumer spending categories are also the weakest user experience markets - This has led to innovation.
Housing Transportation Food Airbnb Uber Instacart
Innovation is alive and well.China
WeChat549M users
Massive Scale and Engagement
Major Video Distribution Channel
Government Services
Booking Appointments
Paying Utilities
Passport Applications
XiaomiChina’s leader in smartphone shipment
SMARTPHONE GROWTH
+227%Y/Y in 2014 Smartphone Retail Store
ConnectionRemote Control
for Home Devices
+ +
India is quickly becoming a mobile business target, as the third largest market of Internet users at 243M.
India
of India’s Internet traffic is through mobile. (Only second to Nigeria.) and 41% of India’s e-commerce is done through mobile.
65%
#1Largest market
for monthly active users on WhatsApp
#2Second largest market for monthly active users on Facebook and LinkedIn
+
2015 Market Value ($B)
Top 10 Global Internet Public Market Leaders
Tencent6 $190BeBay7 $73B
Baidu8 $72BPriceline9 $63B
Salesforce.com10 $49B
Apple
1$764B
2$373B
Alibaba
3$233B
4$226B
Amazon
5$199B
Want to know more?www.kpcb.com/internet-trends
Read the full report:
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www.stinsondesign.com @stinsondesign 1.888.960.9851
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CONTENT http://www.kpcb.com/internet-trends http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/
