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mission driven, donor supportedAnnuAl report 2012
The accomplishments highlighted in this 2012 Annual Report rep-
resent the direct expression of our mission: to empower people and
communities to realize their full potential through the transformative
wisdom and practice of yoga. We do this through our immersive in-
house and blended-learning programs, the comprehensive trainings
we offer through the Kripalu Schools of Yoga and Ayurveda, our out-
reach initiatives bringing yoga to underserved populations, and our
research studying the effects of yoga in schools. With your support,
we will continue to sow seeds that will sprout, nourishing this and future
generations’ quest for transformation and fulfillment.
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“ Growth cAn only be GrAduAl. the seed thAt is sown todAy does not sprout into A tree the next dAy. it does so only in the course of time, At its own pAce, And by its own order.”
— swAmi KripAlu
For more than 45 years, Kripalu
Center for Yoga & Health has been
helping individuals to transform their
lives and uplift others. We’ve lived our
mission and feel grateful to be play-
ing a leadership role in bringing yoga
and Eastern contemplative traditions
into the mainstream of our society.
In his recent book, The Great Work of
Your Life, Kripalu author and teacher
Stephen Cope writes, “Each of us
feels some aspect of the world’s
suffering acutely. And we must pay
attention. We must act. This little
corner of the world is ours to trans-
form.” Stephen’s call to action is
especially important at this moment;
2012 was marked by tremendous
challenges for our global community.
In the face of large-scale challenges,
as well as rising stress levels, we are
even more committed to our mission.
It is an unwavering belief in yoga and
the resilience of the human spirit
that propels us forward. We must
keep Kripalu as a sanctuary and
place of respite where people from
all backgrounds can come to heal,
grow, and awaken to deeper levels
of awareness and well-being.
a m
essa
ge
from
the
ceo
Kripalu is founded in a profound
belief in the goodness of people
and the amazing possibilities with
which life presents us. This report
highlights the many ways in which
Kripalu is serving individuals and
forging new paths in a world in need
of positive change. I invite you to join
the Kripalu community and become
one of the many supporters helping
us to transform the lives of hundreds
of thousands of individuals.
Yours in yoga,
Richard Faulds (Shobhan)
Interim CEO,
Kripalu Center for Yoga & Health
Since its founding in 1966, Kripalu
Center for Yoga & Health has provid-
ed space for experiential education
and personal transformation for peo-
ple from all walks of life. Swami Kri-
palu (the center’s namesake) once
said, “The whole world is one family.
To see this requires a broad mind,
which is the spiritual mind.” Today,
Kripalu is committed to this broad
mind view; our family extends from
coast to coast and across oceans.
As the largest yoga-based retreat
center in the West, Kripalu hosts ap-
proximately 35,000 people annually
and impacts many thousands more
outside its walls.
Kripalu’s retreat center atmosphere
provides many of our most essential
human needs: nourishment, commu-
nity, beautiful natural surroundings,
and a space for introspection and
reflection. Our scholarships and out-
reach programs make Kripalu acces-
sible to those seeking to enhance
their life and realize their potential,
regardless of financial situation.
We invite you to read about our 2012
accomplishments and the many
ways in which we are fostering our
world family. We also invite you to
deepen your relationship by join-
ing our donor family. As a nonprofit
organization, Kripalu depends on
a m
essa
ge
from
the
boa
rd c
hair
the generosity of our supporters to
further our mission-driven program-
ming and make the Kripalu experi-
ence available to all.
Sincerely,
Marcy Balter
Chair, Kripalu Board of Trustees
The Retreat CenterApproximately 35,000 people come to Kripalu annually to experience pro-
grams led by the world’s most accomplished teachers in yoga, self-discovery,
and holistic health—internationally renowned presenters such as Deepak
Chopra, Jack Kornfield, Joan Borysenko, and Dharma Mittra.
Our own world-class faculty design and teach our ongoing Healthy Living
and R&R Retreat programs, which provide tools for health, connection, and
well-being. R&R Retreat participants choose from a wide variety of experi-
ential and educational workshops, outdoor activities, and yoga and medita-
tion classes. Healthy Living programs focus on issues such as reversing and
preventing heart disease, living with Parkinson’s, stress management, life
after cancer, weight loss, and more.
To ensure that our retreat center evolves along with our programming, we
laid the groundwork in 2012 for extensive facility renovations, including con-
struction of an additional dining area to accommodate 60 guests, expansion
of the Kripalu Shop, the creation of additional office space in Hill House, and
improvements to our Meditation Room, Sun Room, and Children’s Playroom.
▲
34,400 guests visited Kripalu in 2012.
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97% of guests rated their ex-perience as “excellent” (75%) or “good” (22%).
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91% of guests reported that their lives had changed as a direct result of their time at Kripalu.
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630 invited presenters taught at Kripalu in 2012.
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12,500 guests came to Kripalu for an R&R Retreat.
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1,300 guests attended one or more of our Healthy Living programs.
“ every visit to KripAlu brinGs me closer to my essentiAl nAture, deeply heAlinG pArts of me thAt i’ve forGotten.”
— sAndi n., new pAltz, new yorK
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shot
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The Kripalu Schools of Yoga and Ayurveda The Kripalu Schools of Yoga and Ayurveda offer some of the most com-
prehensive, inspired, and transformational yoga and Ayurveda trainings
in the country. To date, our Schools have trained more than 9,000 yoga
teachers and Ayurvedic consultants, who bring their knowledge and skills
back to their communities.
The Kripalu School of Yoga offers an integrated curriculum taught by
expert faculty, in an environment that provides tools to cultivate health,
fosters an attitude of flexibility and positivity, and creates community. The
Kripalu School of Ayurveda provides general education for those who wish
to improve their health through Ayurveda, and professional trainings for
those seeking to start new careers or enhance their current vocations by
helping others achieve optimal health and vitality.
▲
753 students attended the Kripalu Schools of Yoga and Ayurveda in 2012.
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Our alumni association, the Kripalu Professional Association, has more than 2,300 members.
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Our network of Kripalu Affiliate Studios includes 25 yoga centers across the country and abroad, directed by Kripalu School of Yoga graduates.
“ yoGA chAnGed my life. it helped me Get pAst physicAl limitAtions thAt hAd previ-ously defined me And do thinGs i never dreAmed i could do.”
— Joyce b., KripAlu yoGA teAcher, montclAir, new Jersey
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Healing the HealersOur Frontline Providers program, a research initiative of Kripalu’s Institute
for Extraordinary Living (IEL), aims to inform the way health-care workers
care for their own well-being and the well-being of those they serve. In
conjunction with leading scientists and two major health-care organiza-
tions in Massachusetts, the IEL is evaluating yoga’s benefits for mental-
health workers, physicians, surgeons, and other health-care personnel.
For the third year, Kripalu collaborated with the American Medical Student
Association and the Consortium of Academic Health Centers for Integra-
tive Medicine to offer the Leadership and Education Program for Students
in Integrative Medicine (LEAPS). This five-day intensive, partially funded
by the Weil Foundation, provides education in a wide range of evidence-
based modalities, fostering the next generation of leaders in integrative
medicine.
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Our Frontline Providers program studied the effects of yoga on 65 health-care workers in local hospital and community mental-health settings.
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Thirty medical students attended LEAPS: Leadership and Education Program for Students in Integrative Medicine.
“ leAps students Are immersed in A leArninG-lAb environment, And then they Go bAcK to their home schools And reAlly mAKe A difference.”
— mAry GuerrerA, md, leAps cofounder, director of inteGrAtive medicine At the university of connecticut
school of medicine
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Research shows that the KYIS curriculum reliably improves resilience and prevents increases in negative emotional states in high school students, providing mental, physical, social, and emotional benefits.
Kripalu Yoga in the Schools Yoga can be a profound vehicle for cultivating self-knowledge, self-
acceptance, and self-expression in adolescents. Kripalu Yoga in the Schools
(KYIS), a research initiative of our Institute for Extraordinary Living, is
designed to improve the mental, social, and emotional well-being and
stability of this population.
Since its launch in 2008, KYIS has conducted rigorous research on the
efficacy of integrating yoga practice into the school day, and developed a
curriculum and yoga teacher training based on that research. Outcomes
from KYIS show that high school students who practice yoga regularly
experience more resilience, better anger control, and less fatigue than
those who don’t practice. Students also report more attentiveness and
greater focus in school, less stress, improved sleep, and better relation-
ships with family and peers. KYIS empowers adolescents to shape their
own lives with skillful decision-making.
“ yoGA brinGs A different element into the school. it Gives students A chAnce to be themselves, to relAx, to breAthe, And to diGest different feelinGs or emotions.”
— lisA hoAG, physicAl educAtion teAcher, pittsfield hiGh school, pittsfield, mAssAchusetts
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Kripalu’s Impact Kripalu’s Teaching for Diversity (TFD) program supports teachers who
bring yoga to underserved populations, including at-risk youth, seniors with
physical disabilities, military veterans, trauma survivors, children with special
needs, and many more.
The Rachel Greene Memorial Fund, part of the TFD program, was
established in memory of yoga teacher Rachel Greene by her mother, Zina
Greene. The fund awards scholarships to yoga teachers and elementary-
school classroom teachers for training to bring yoga into disadvantaged
public schools.
Our outreach is also embodied in our scholarship program, which ensures
that our programs and professional trainings remain accessible to all.
▲
In 2012, the Kripalu Schol-arship Program awarded $543,263, enabling nearly 1,000 people to attend programs and trainings.
▲
65 yoga teachers were awarded a total of $64,000 in Teaching for Diversity (TFD) grants to bring yoga to underserved and vulner-able populations.
▲
1,500 people were served through TFD, including at-risk youth, military vet-erans, disabled teens and adults, abused women and children, and many more.
“ mAny of the students in my clAss At the vA Are vietnAm vets; A few hAve recently returned from irAq or AfGhAnistAn. these Are people who would never Go to A yoGA studio or to A yoGA clAss At A Gym, but they wAnt whAt we All wAnt: to con-nect to themselves And eAch other, to be present, to find A sense of peAce.”
— felice b., KripAlu yoGA teAcher And teAchinG for diversity GrAnt recipient, JAmAicA plAin, mAssAchusetts
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Community and Connectivity In 2012, we launched our first blended-learning program, a 10-month
Certificate in Positive Psychology (CiPP) with Dr. Tal Ben-Shahar and Dr.
Maria Sirois. Exclusive to Kripalu, this program combines on-site immer-
sions with an in-depth curriculum of online lectures, discussion forums,
conference calls, and reading assignments. Participants learn the
evidence-based process behind Positive Psychology, and graduate
with tools to help clients cultivate happiness, strengths, self-esteem,
and optimism.
We also reached millions of people via Kripalu-produced publications, Thrive,
the Kripalu blog, and exposure in print, online, and broadcast media across
the country. In 2012, Kripalu was featured in publications including the New
York Times, the Boston Globe, the Wall Street Journal, and the Huffington
Post, and on CNN.com, The Today Show, and other broadcast and online
media—with the potential to reach some 840 million people.
▲
175 people enrolled in the Certificate in Positive Psychology, our first blended-learning program.
▲
1.65 million Kripalu catalogs were mailed to homes in the United States and Canada.
▲
Kripalu was referenced in more than 1,000 stories in print, broadcast, and online media.
▲
The Kripalu blog, Thrive, was launched in February and now receives as many as 2,500 hits daily, with between 800 and 1,500 visitors per day.
▲
Kripalu Compass, our monthly e-newsletter, reached 65,000 people each month.
“ A life thAt flourishes requires A fierce belief in oneself And A liGhtheArted ApproAch to life.”
—mAriA sirois, psyd, fAculty member for KripAlu heAlthy livinG proGrAms And the certificAte in positive psycholoGy
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Dorothy Cochrane is a
certified Kripalu Yoga and
YogaDance® teacher, as well
as a Mindfulness Yoga and
meditation teacher. In addition
to her nonprofit board work,
Dorothy teaches yoga classes
and hosts workhops in her studio
in Guilford, Connecticut.
Marcy Balter, Chair, Kripalu
Board of Trustees, a former speech
pathologist for special-needs
children, helped create the
Student Nutrition Awareness
Council in her community of Weston,
Massachusetts. While managing a
health-product business and raising
two sons, Marcy helped open and
served as co-chair of The Wellness
Community of Greater Boston, a
cancer day facility that provided
psycho-social support services
to patients with cancer and their
family members, free of charge.
Marcy began coming to Kripalu in
the late 1980s and is a 500-hour-
certified Kripalu Yoga teacher, as
well as a graduate of the Institute for
Integrative Nutrition in Manhattan.
Lisette Cooper is CEO of
Athena Capital Advisors, an
investment advisory firm serving
private clients, foundations, and
endowments. Prior to founding
Athena, Lisette ran the Consult-
ing Services group at BARRA
Inc. (now MSCI BARRA) and
was a vice president and senior
strategist for Merrill Lynch.
Marcia Feuer is the former director
of public policy at the Mental Health
Association in Nassau County, New
York. In that role, she worked to pro-
mote recovery, fight discrimination,
and foster a better understanding
of mental illness. She is a member
of the board of the Mental Health
Association of New York State and
Long Island Families Together.
Steve Dinkelaker is owner and presi-
dent of American Lease Insurance, an
innovative insurance enterprise provid-
ing coverage for small-ticket equipment
leasing, financing companies, and their
customers nationwide. Credited with
“inventing” lease insurance, Steve
founded the first agency to offer lease
insurance in the early 1980s.
David Ellner has 25 years’ experience in
the music, television, and new technolo-
gies industries, with a focus on digital, mar-
keting, business development, strategy,
operations, and finance. He is the founder
of the Panna cooking app, named by Apple
as one of the top apps of 2012. David was
the president of digital and business devel-
opment for 19 Entertainment, home to the
hit television shows American Idol and So
You Think You Can Dance.
Christine Fuchs holds an MBA in
finance from the University of Penn-
sylvania’s Wharton School, and held a
senior position in investment manage-
ment with Wellington Management
before leaving that career to run her
Boston-based interior design and home-
renovation firm, Tassels Home Design.
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Steve Glick is the founder and
former CEO of Applied Energy
Management Inc., a nationally
recognized engineering firm that
specializes in the design and
execution of energy-saving
projects in commercial, industrial,
and institutional facilities. Steve
earned his MEd and PhD in
psychology at Temple University,
using the Kripalu community as
the subject of his doctoral thesis.
Sarah Hancock, formerly a
software engineer for IBM,
Programart, and Compuware,
Inc., now serves on the board of
several nonprofit organizations in
Boston and the Berkshires,
including Shakespeare & Company
and American Repertory Theater.
Timothy Henry has 25-plus
years of national and international
experience as a strategy execu-
tion and leadership consultant,
working closely with executives to
define and address business chal-
lenges. He is a founding member
of Conscious Capitalism, a move-
ment of business leaders at the
forefront of defining business
models for how companies can
“do well and do good.”
Joan Kopperl is a founding
director of the Berkshire South
Community Center, a longtime
board member of the Stockbridge
Bowl Association, and a trustee
of the Robbins de Beaumont
Foundation. In the 1970s, Joan
chaired the Shadowbrook Committee,
which successfully fought a state
plan to turn Shadowbrook, the
building Kripalu now occupies,
into a state prison.
John Taylor is president and CEO of
the National Community Reinvestment
Coalition. He has been the recipient of the
Martin Luther King, Jr. Peace Award, two
United States Congress Citations, the State
of Massachusetts Award for Excellence in
Community Economic Development, and a
presidential appointment to the Community
Development Financial Institutions Fund.
John was also appointed to the Board of
Directors of the Rainbow/PUSH Coalition.
Erin Tunnicliffe is the executive
director of development at the Tuck
School of Business at Dartmouth,
where she earned her MBA. She has
been a yoga practitioner since the mid-
1990s and a yoga teacher since 2002.
Carol O’Neil joined the Kripalu board
with 30 years of experience serving
nonprofit organizations. A graduate of
Boston College, Carol began her career
in accounting at a software firm and a
construction company. She has served as
an active volunteer, educator, and leader
in her local and church communities.
Michael Pulitzer, Jr., runs New View
Tours, which leads custom tours for
small groups to South America. With
his family business, Pulitzer Publishing
Company, he was a station manager
of an NBC affiliate in Winston-Salem,
North Carolina. He was also presi-
dent of the North Carolina Associa-
tion of Broadcasters, president of the
University of North Carolina School of
Journalism, and chairman of the board
for the University of North Carolina’s
School of the Arts.
Kripalu Center for Yoga & Health practices good stew-ardship with all funds entrusted to its mission of empowering people and communities to realize their full potential through the transformative wisdom and practice of yoga.
RevenueKripalu is a tax-exempt 501(c)(3) nonprofit
corporation, with 97% of our revenue com-
ing directly from educational programs,
retreats, seminars, Healing Arts services,
Kripalu Shop sales, and contributions.
Total revenue in 2012 was $34.5 million,
of which $22.5 million was from semi-
nars and retreats, and $3.1 million was
from the Kripalu Schools of Yoga and
Ayurveda, schools licensed by the
Massachusetts Department of Education.
Healing Arts services added $2.9 million to
total revenue. Contributions from individuals
and foundations totaled $1.4 million. The
Kripalu Shop serves in-house guests by
providing an inventory of books and prod-
ucts that supports the educational experi-
ence offered in Kripalu’s programs, work-
shops, and retreats. The Shop’s revenue
was $3.6 million. Also included in revenue
were $289,000 of membership dues,
$416,000 of interest and dividends, and
$247,000 in other income.
ExpensesKripalu classifies expense in four primary
categories: program expense, fundraising
expense, management/general expense,
and cost of goods sold. Total expense
amounted to $32.1 million.
Program expense In 2012, Kripalu spent $27.4 million deliver-
ing educational programs, representing 85
percent of total expense.
Fundraising expense In 2012, fundraising expense totaled
$380,000, representing 1 percent of total
expense.
Management and general expense For 2012, management and general expense totaled $2.3 million, representing 7 percent of total expense. This includes costs of staffing (other than programming and fund-raising staff), utilities, building maintenance, and other costs from day-to-day operations of the center.
Cost of goods sold In 2012, cost of goods sold in the Kripalu
Shop were $2.1 million.
finan
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These financial statements have been excerpted from an independent audi-
tor’s report, conducted by the accounting firm of Alexander, Aronson, Finning
& Co., P.C. They represent the financial position of Kripalu as of December 31,
2012, in terms of activities and changes in net assets and cash flows for the year
then ended. In their letter accompanying the audit, the auditors stated that “the
financial statements present fairly, in all material respects, the financial position
of Kripalu Center for Yoga & Health as of December 31, 2012 and 2011, and the
changes in its net assets and its cash flows for the year ended in accordance
with accounting principles generally accepted in the United States of America.”
Complete financial statements are available upon request and should
be read in conjunction with this Annual Report for a full understanding of the
organization’s financial position.
Statements of Financial Position Year ended December 31
ASSETS 2012 TOTAL 2011 TOTAL
Cash and cash equivalents $ 2,421,998 2,079,026 Investments 12,333,962 10,297,305 Receivables 93,289 199,320 Other assets 32,332,754 31,485,963
$ 47,182,003 44,061,614
LiABiLiTiES AND NET ASSETS
Total liabilities $ 25,367,700 25,015,436 Net assets: Unrestricted 20,346,905 17,704,658 Temporarily restricted 1,462,912 1,337,036 Permanently restricted 4,486 4,484 Total net assets 21,814,303 19,046,178
$ 47,182,003 44,061,614
Statements of Activities and Changes in Net Assets Year ended December 31
REVENUES AND GAiNS 2012 TOTAL 2011 TOTAL
Retreats, education, and seminars $ 25,588,955 24,231,546 Retail sales 3,619,034 3,487,210 Holistic therapies 2,940,629 2,862,451 Donations 1,407,685 1,224,963 Memberships 288,559 280,792 Interest and dividends 416,039 331,584 Miscellaneous income 246,790 224,358 Total support and revenues $ 34,507,691 32,642,904
ExPENSES
Programs $ 27,396,153 25,195,673 Management and general 2,252,737 2,142,521 Fundraising 379,852 513,008 Cost of goods sold 2,053,860 1,977,488 Total expenses $ 32,082,602 29,828,690
Change in net assets from operations 2,425,089 2,814,214
Other revenues, gains, and changes in net assets Gain on investments 343,036 (320,777) Other revenues and gains 343,036 (320,777) Change in net assets 2,768,125 2,493,437 Net assets, beginning of year 19,046,178 16,552,741 Net assets, end of year $ 21,814,303 19,046,178
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Donations and Scholarships
FY2012 scholarships Scholarships funded by donations $156,922Scholarships funded by Kripalu $386,341
FY2012 donations by restriction
Institute for Extraordinary Living $477,639Teaching for Diversity $60,704Alfond Fund $202,812General scholarships $38,241Miscellaneous restricted donations $192,774Unrestricted donations $435,515
FY2011 donations by restriction Institute for Extraordinary Living $614,641 Teaching for Diversity $73,174Alfond Fund $200,021 General scholarships $28,807 Miscellaneous restricted donations $34,336 Unrestricted donations $273,984
FY2011 scholarships Scholarships funded by donations $137,409Scholarships funded by Kripalu $391,433
11% ALFOND FUND
34% INSTITUTE FOR
ExTRAORDINARY LIvINg
4% TEACHINg
FOR DIvERSITY
31% UNRESTRICTED DONATIONS
17% MISCELLANEOUS RESTRICTED DONATIONS
3% gENERAL SCHOLARSHIPS
16% ALFOND FUND
50% INSTITUTE FOR
ExTRAORDINARY LIvINg
6% TEACHINg
FOR DIvERSITY
23% UNRESTRICTED DONATIONS
3% MISCELLANEOUS RESTRICTED DONATIONS
2% gENERAL SCHOLARSHIPS
76% SCHOLARSHIPS
FUNDED bY KRIPALU
24% SCHOLARSHIPS FUNDED bY DONATIONS
74% SCHOLARSHIPS
FUNDED bY KRIPALU
26% SCHOLARSHIPS FUNDED bY DONATIONS
76% PROgRAM
SERvICES
2% FUNDRAISINg
8% gENERAL ADMINISTRATION
7% RETAIL SHOP COST OF SALES
7% PROMOTIONALExPENSES
74% RETREATS,
EDUCATION, ETC.
2% OTHER
9% HEALINg ARTS
4% DONATIONS
11% RETAIL SALES
74% RETREATS,
EDUCATION, ETC.
2% OTHER
9% HEALINg ARTS
4% DONATIONS
11% RETAIL SALES
Audited Financial Statements
FY2012 use of funds Program services $25,234,238 Promotional expenses $2,161,915General administration $2,252,737Retail shop cost of sales $2,053,860Fundraising $379,852
FY2011 use of funds Program services $23,127,244Promotional expenses $2,068,429General administration $2,142,521Retail shop cost of sales $1,977,488Fundraising $513,008
FY2012 sources of funds Retreats, education, etc. $25,588,955Retail sales $3,619,034Healing Arts $2,940,629Donations $1,407,685Other $951,388
FY2011 sources of funds Retreats, education, etc. $24,231,546Retail sales $3,487,210Healing Arts $2,862,451Donations $1,224,963Other $836,734
78% PROgRAM
SERvICES
2% FUNDRAISINg
7% gENERAL ADMINISTRATION
6% RETAIL SHOP COST OF SALES
7% PROMOTIONALExPENSES
mission to empower people And communities to reAlize their full potentiAl throuGh the trAnsformAtive wisdom And prActice of yoGA
mission driven, donor supported stockbridge, massachusetts 800.741.7353 kripalu.org