Kudos – Greater Research ImpactAPE 2015 – Dotcoms to Watch

David Sommer, Product Director and Co-founder of Kudos

21 January 2015

Agenda

1. The problem

2. Our solution

3. Results to date

4. Coming soon…

The problem…

5

The problem

£1 trillion is invested in research

every year, but of the publications

communicating the results of this

research,

50% are never read1 and

90% are never cited2.

1 Eveleth, R. Academics Write Papers Arguing Over How Many People Read (And

Cite) Their Papers. Smithsonian Magazine.

2 Meho, L. The Rise and Rise of Citation Analysis. Physics World.

Researchers are under growing

pressure to maximize

reach and impact of their work

For many researchers,

this is hard to do…

8

In the world today

there are

50 million published research

articles1

1 Annual Reviews white paper - The Role of the Critical Review Article

in Alleviating INFORMATION OVERLOAD, 2011

Be discoverable or die

10

Reader time is at a premium

• Research is often dense and impenetrable

• How can an author help the reader quickly evaluate

whether to invest time in reading their paper?

11

Relevant information is locked

away in silos

12

Researchers need help

Our solution…

14

Kudos

Helping maximize the impact of published research by:

• Empowering authors to explain, enrich and share their work

• Making research more accessible to a broader audience

• Using article-level metrics to motivate and reward authors

• Providing publishers with insight into these activities to help

optimize your own marketing resources

15

14 Week Pilot in 2013

19% higherarticle usage per day

for articles shared using the Kudos tools

compared to the control group

16

Launched April 2014

29,000+ author registrations

100 new registrations per day

345,000+ publications claimed

Free for authors to use

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EXPLAIN ENRICH SHARE MEASURE

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EXPLAIN ENRICH SHARE MEASURE

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EXPLAIN ENRICH SHARE MEASURE

2323

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EXPLAIN ENRICH SHARE MEASURE

25

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Results to date…

29

Kudos publisher programme

30

Publisher clients

31

Engaging researchers

32

Proving better understanding

Benchmark

against other

publishers

Identify and broaden promotion for ‘zeitgeist’ articles

Identify and build advocacy relationships with

influencers and gatekeepers

Demonstrate value and

personal impact for

authors

Identify and support

authors who need help

building networks

Identify and work with

‘highly social authors’

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Engagement to dateMedicine and

medical sciences: 17%

Chemistry: 11%

Life sciences: 10%

Health sciences: 10%

Materials science: 5%

Business and Management: 5%

Engineering and technology: 4%

Other: 4%

Physics: 3%

Environmental

sciences: 3%

Professor: 32%

Faculty member: 18%

Lecturer: 8%

Post-doc: 7%

Research fellow: 6%

Research associate: 5%

Graduate

student: 5%

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Headline results to date…

c. 250,000 researchers contacted with invitation to register

11% registered (29,000+)

345,000+ publications claimed

4,500+ publications explained

1,500+ publications enhanced

1,500+ publications shared

227countries accessing – highest usage from USA (18%), UK (12%), India

(7%), China/Italy/Australia (0.5%)

10,000+participating institutions – highest usage from Oxford, Cambridge,

Imperial, Edinburgh, UCL, Harvard

592,000+ views of Kudos publication pages

13,500+ click-throughs to publisher sites

Sharing is Multiplying…

36

Sharing is multiplying…

+25%more click-throughs from

Kudos to the Publisher site

when the author has

explained / enhanced the

article using the Kudos tools

Coming soon…

38

Institutional product

Piloting Kudos for

Institutions in 2015

Best New End User Product 2014

Nov

’14

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Improving the user experience

40

Improving the user experience

41

Improving registration

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Adding more metrics

Kudos – Greater Research Impact

David@GrowKudos.com

@GrowKudos

www.growkudos.com