#LightsandGifts Diwali, Facebook Campaign Report.

This festival of colours, lights and food we wanted to wish and bless the families of Little Kangaroos followers on social media. To celebrate Diwali we wanted to give a gift hamper to our contest winners with open hearts keeping the essence of this festival in mind.

For those having money in their pockets and shopping on their minds, we came up with a campaign using the element of shopping for clothes and take advantage of this shopping festival.

Here, we designed the campaign to showcase the collection of LK

The contest was launched on 16th October to 26th October

The contest #LightsandGifts for this campaign was very simple, comprehensive and attractive at the same time.

Objective LCmediaHouse

The process of the campaign was simple, easy and interesting as well

• The participants had to just click on the given link which would lead them to an album

• From the album, which had the catalogue images of Little Kangaroos latest Winter Collection, the participants had to select any outfit from the collection which would best suit their child

• After selecting the outfit, they had to share the photo on Little Kangaroos’ Facebook page with #LightsandGifts

• Along with that they also had to give a reason to as to why they chose to gift that particular outfit

• The best entry with the best reason would win Diwali prizes worth Rs. 5000/-*

Process LCmediaHouse

Teaser Post- #LightsandGifts LCmediaHouse

The announcement of this campaign #LightsandGifts was done by updating the cover page of Little Kangaroos on Facebook.

Being a Diwali centric campaign, the cover page evidently launched the campaign with a bang and the Facebook page was bursting with entries.

#LightsandGifts LCmediaHouse

Cover photo - #LightsandGifts LCmediaHouse

App Post - #LightsandGifts LCmediaHouse

Instruction Post - #LightsandGifts LCmediaHouse

In order to make the campaign run smoothly and to ensure our followers understand the

contest, an instruction post was uploaded on the Facebook page.

Quick Instruction Post- #LightsandGifts LCmediaHouse

To make it short and sweet, we also uploaded a quick instruction post to throw some light on this campaign.

Reminder Post- #LightsandGifts LCmediaHouse

In order to ensure that the sound of the campaign kept ringing, we came up with

reminder posts. Knowing the keen and participative nature of Little Kangaroos

followers, we couldn’t be happier with the response we got on the Facebook page.

Wish Post- #GiftsandLights LCmediaHouse

On Diwali, we wished our followers,

wished them happiness and as a

brand, wished that we could help to

bring joy in their hearts.

Reminder Post 2- #LightsandGifts LCmediaHouse

On 24th November with the festive

buzz on, we also wanted to

maintain the buzz this campaign

#LightsandGifts.

Take a look at some of the entries we received for #LightsandGifts…

Some of the entries received - #LightsandGifts LCmediaHouse

..and some more..

… Contd.. Some of the entries received - #LightsandGifts LCmediaHouse

Some more cute entries- #LightsandGifts

The entries by our participants were overwhelming

With the festive mood on and the love for the brand shown by the entries really showed us the success of this campaign

Looking at the entries we realized that choosing a winner from these wouldn’t be easy!

#LightsandGifts LCmediaHouse

Winners - #LightsandGifts LCmediaHouse

On 24th November, with our

hearts filled with joy, we

announced the winner of this

campaign #LightsandGifts.

Total People Reached: 90,000

Total Page Likes: 200

Total Entries: 40 Entries

Clicks on the album: 178

Clicks on the app: 240

LCmediaHouse

Thank you! For further details regarding this or brand, contact us on –

LCmediaHouse

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