Learn new thingsAccumulate experience Move your bodyBe yourself
L.A.M.B.
Join the fantasy!
What do we provide?
Services in the educational field
Justification
We have chosen this type of business because we are interested
in providing a good education for your children, because we want our
country to be one of the most important countries in what
concerns the educational system.
Who are we adressing to?
Parentswho love their children, but who do not have
enough time or knowledge to help them
Not so developed on the market
Company strengths
We offer normal children the support and attention that they need by using people that are trained in handling children
Learning how to learn[help improve learning skills]
Interactive games [supervised and organized by specialists]
A balanced meal
Outdoor sports and body movement
Counseling for children [and also parents][a psychologist who will talk to them about their needs and
problems]
Full services:
Children might not react positive to the program
Parents might not cooperate
Company weaknesses
Counseling for children [to help children give away
their frustrations and become opened to new opportunities]
Special sessions for parents: In group [whit other parents] Individual
Solutions:
Posters and flyers in schools, the Sub Arini park and other special places for children
Sending a representative to talk to the head teachers of the schools of Sibiu
Advertising our business
Financial issues
A. Estimated costs
Equipment: 34,200 € (including furniture, decorative objects etc) Other things needed(notebooks, color paper, games etc): 150 € per month Employees (doctor, cook): 400 € per month Location : 250 € per month Credit rate: 250 € per month Food: 3,000 € per month Advertising: 400 € per month
Maximum 50 children per month Tariff (per month): 150 €
Total costs per year [8 months- school year, winter holiday (one week),
intersemestrial holiday (one week), summer holiday (2 weeks - trip) ]: 40,050 €
Total costs per month: 4,450 €
B. Estimated profits
Profit per month: 27,500 €
school year (8 months): 220,100 € summer holiday (2 weeks): 2,500 € winter holiday (one week): 1,250 € intersemestrial holiday (one week): 2,500 €
Profit per year : 226,350 €
a. The best case: 50 children per month
b. In case just 30 children join our center (per month)
Profit per month: 16,600 € Profit per year: 137,000 €
Total profit a → per month: 23,050 € → per year: 187,000 €
Total profit b → per month: 12,200 € → per year: 97,000 €
TOTAL PROFIT = PROFIT – TOTAL COSTS
In what will we reinvest?
extension of the center
private school for the children with disabilities
contests for children
extend the center in other towns
Financial problems that may appear
there are some after school centers in our town maybe the parents don’t trust us because we are new on the market the parents may consider that the prices are a bit high
Solutions:
special offers the possibility to came and assist some activities
The findings of the market research
Questionnaire !?1. What does your child do after he/she returns from school?
A. eats lunch and watches TV/plays video-games until I return from workB. eats lunch and begins his/her homeworkC. Waits for me to come home
A28%
B61%
C11%
2. Would you consider the option of using the services of an after-school/ vacation center for the free time of your child?
A. YesB. No
A61%
B39%
3. What would you like the activities proposed by the after-school schedule to be?
32%
14%
4%
7%4%
11%
4%
18% 7%
Educational activities
reading
interactive games
memory practicing
geography
history
visiting museums
mathematics activities
homework
going to theatre
24%
21%
3%3%
6%
3%
3%3%
3%
3%
6%
3%
9%6%
6%
Recreational activities
sportoutdoor activitiespraybasketballfootballtennisbaseballsleepinghikingtrekkingcampingciclismsinging activitiesdancinggames
4. Do you think your child needs support doing his/her homework?A. YesB. Noc. Only at certain subjects ( name them)
A32%
B32%
C (mathematic, biology, science)
37%
5. Do you wish to send your child to a camp during vacations?A. YesB. Noc. It depends on the type of camp
A39%
B6%
C56%
6. Do you consider that your child needs sport activities?A. No, he plays with other children near the houseB. No, I take him/her to a sports club oftenc. Yes, he/she practices sport only at gym classes at school
A50%
B22%
C28%
7. Do you think your child needs supplementary classes in order to learn a foreign language?
A. No, he learns enough at schoolB. Yes, I would like him/her to learn more
A22%
B78%
8. What foreign language(s) would you like to be taught in an after-school?
33%
19%21%
19%
2% 4% 2%
EnglishSpanishFrenchGermanRussianChineseJapanese
9. How much will you be willing to pay per month for an after-school service?
1
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
100 €
150 €
25 €
40 €
145 €
175 €
45 €
115 €
50 €
100 € 150 € 25 € 40 € 145 € 175 € 45 € 115 € 50 €
Loredana Muntiu - General ManagerAntonia Rogos - Creation ManagerMaria Văcar - Financial ManagerBianca Duţu - Market Researcher
Project team – Who is who?
CNOG, Sibiu 2011