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La Carrera Panamericana 2007 Sponsorship Presentation.

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La Carrera Panamericana 2007 La Carrera Panamericana 2007 Sponsorship Presentation Sponsorship Presentation
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Page 1: La Carrera Panamericana 2007 Sponsorship Presentation.

La Carrera Panamericana 2007La Carrera Panamericana 2007Sponsorship Presentation Sponsorship Presentation

Page 2: La Carrera Panamericana 2007 Sponsorship Presentation.

CANDLELIGHTERS MISSIONCANDLELIGHTERS MISSION

The purpose of Candlelighters is to The purpose of Candlelighters is to provide emotional, educational, provide emotional, educational,

and practical support to children and practical support to children with cancer and their families. In with cancer and their families. In

addition, Candlelighters CCFA addition, Candlelighters CCFA desires to promote childhood desires to promote childhood

cancer awareness and the need cancer awareness and the need for childhood cancer education for childhood cancer education

and research in our communityand research in our community..

Candlelighters

Childhood Cancer Family Alliance

Page 3: La Carrera Panamericana 2007 Sponsorship Presentation.

HISTORY OF HISTORY OF CANDLELIGHTERSCANDLELIGHTERS

Began in 1988 with a small group of parentsBegan in 1988 with a small group of parents

Incorporated in April of 1992Incorporated in April of 1992

Received 501 (c)(3) statusReceived 501 (c)(3) status

2006 received funding from the Houston 2006 received funding from the Houston Endowment, Cockrell Foundation, Variety Club, Endowment, Cockrell Foundation, Variety Club, MD Anderson’s Children’s Art Project, and St. MD Anderson’s Children’s Art Project, and St. Luke’s United Methodist Church for The Parent Luke’s United Methodist Church for The Parent Consultant ProgramConsultant Program

Candlelighters

Childhood Cancer Family Alliance

Page 4: La Carrera Panamericana 2007 Sponsorship Presentation.

PARENT CONSULTANT PARENT CONSULTANT PROGRAMPROGRAM

Unique Program, only one of its kind in Unique Program, only one of its kind in HoustonHouston

Trained Parent ConsultantsTrained Parent Consultants

Parents of children who have had Parents of children who have had cancercancer

Work one-on-one with childhood cancer Work one-on-one with childhood cancer familiesfamilies

4 PCs working out of MD Anderson and 4 PCs working out of MD Anderson and Texas Children’s Cancer Centers Texas Children’s Cancer Centers

Candlelighters

Childhood Cancer Family Alliance

Page 5: La Carrera Panamericana 2007 Sponsorship Presentation.

PROGRAMS & SERVICESPROGRAMS & SERVICES

Each month serves 800 – 1100 families Each month serves 800 – 1100 families

who are receiving cancer treatment for who are receiving cancer treatment for their child at the Medical Center and/or their child at the Medical Center and/or who reside in one of the 13 counties of who reside in one of the 13 counties of the greater Houston areathe greater Houston area

Parent Consultant ProgramParent Consultant Program

Newsletter 4 – 6 times per yearNewsletter 4 – 6 times per year

Weekly support group meetingsWeekly support group meetingsCandlelighters

Childhood Cancer Family Alliance

Page 6: La Carrera Panamericana 2007 Sponsorship Presentation.

Programs & ServicesPrograms & Services

Parking ValidationsParking Validations

Gas Cards Gas Cards

Grocery Gift CertificatesGrocery Gift Certificates

Funeral Expense AssistanceFuneral Expense Assistance

Annual Children’s PartyAnnual Children’s Party

Camp Cliff – Annual Family CampCamp Cliff – Annual Family Camp

Adopt-A-Family For The HolidaysAdopt-A-Family For The Holidays

Candlelighters

Childhood Cancer Family Alliance

Page 7: La Carrera Panamericana 2007 Sponsorship Presentation.

CANDLELIGHTERS’ FUNDINGCANDLELIGHTERS’ FUNDING

All programs & services are provided at no All programs & services are provided at no cost to our familiescost to our families

Candlelighters CCFA is responsible for the Candlelighters CCFA is responsible for the creation and funding of its own programs and creation and funding of its own programs and servicesservices

Candlelighters

Childhood Cancer Family Alliance

Page 8: La Carrera Panamericana 2007 Sponsorship Presentation.

IN THE YEAR 2006 . . .IN THE YEAR 2006 . . .

Through generous donations of time andThrough generous donations of time andmoney, Candlelighters was able to provide:money, Candlelighters was able to provide:

Over 11,000 units of service were delivered to familiesOver 11,000 units of service were delivered to families622 meal passes at the treatment centers622 meal passes at the treatment centers226 grocery gift certificates226 grocery gift certificates7,646 parking validations7,646 parking validations1350 hours of direct support to families at treatment 1350 hours of direct support to families at treatment centers, home visits, phone contacts, attending centers, home visits, phone contacts, attending funerals, and weekly support meetingsfunerals, and weekly support meetingsAssistance to 170 families through Adopt-A-Family For Assistance to 170 families through Adopt-A-Family For The HolidaysThe Holidays

Candlelighters

Childhood Cancer Family Alliance

Page 9: La Carrera Panamericana 2007 Sponsorship Presentation.

ANNUAL FUND RAISING ANNUAL FUND RAISING EVENTSEVENTS

Golf TournamentGolf Tournament

Lights of Courage Lights of Courage LuncheonLuncheon

Country Music ShowcaseCountry Music Showcase

Annual Fun WalkAnnual Fun Walk

La Carrera La Carrera Panamericana RacePanamericana Race

Candlelighters

Childhood Cancer Family Alliance

Page 10: La Carrera Panamericana 2007 Sponsorship Presentation.

La Carrera Panamericana HistoryLa Carrera Panamericana History1950 -Mexican Government scheduled a six-day, border-to-1950 -Mexican Government scheduled a six-day, border-to-border race in order to celebrate the completion of Mexico's border race in order to celebrate the completion of Mexico's portion of the Panamerican Highway - the portion of the Panamerican Highway - the Carrera PanamericanaCarrera Panamericana was inaugurated. was inaugurated. 1953-First Race sanctioned as a sports car racing event on open 1953-First Race sanctioned as a sports car racing event on open roads in Mexico, similar to the Mille Miglia and Targa Florio in Italy. roads in Mexico, similar to the Mille Miglia and Targa Florio in Italy. Running from a southern Mexican west-coast city towards Texas. Running from a southern Mexican west-coast city towards Texas. ((1950-1954). Many of the world’s most famous drivers, including 1950-1954). Many of the world’s most famous drivers, including world champions like Phil Hill and Juan Manuel Fangio, came to world champions like Phil Hill and Juan Manuel Fangio, came to Mexico during these years to test their cars, skill, and stamina. Mexico during these years to test their cars, skill, and stamina. 1992 -La Carrera Panamericana1992 -La Carrera Panamericana is released featuring a soundtrack is released featuring a soundtrack by Pink Floyd, displaying guitarist David Gilmour, drummer Nick by Pink Floyd, displaying guitarist David Gilmour, drummer Nick Mason and manager Steve O'Rourke competing in the race. Mason and manager Steve O'Rourke competing in the race. 2007 –Pony Up Racing makes its first entry to raise money for the 2007 –Pony Up Racing makes its first entry to raise money for the Candlelighters CCFA in the 20Candlelighters CCFA in the 20thth anniversary race. anniversary race.

Candlelighters

Childhood Cancer Family Alliance

Page 11: La Carrera Panamericana 2007 Sponsorship Presentation.

2007 La Carrera Panamericana2007 La Carrera Panamericana

Candlelighters

Childhood Cancer Family Alliance

Page 12: La Carrera Panamericana 2007 Sponsorship Presentation.

Pony Up RacingPony Up Racing

Car- 1966 Ford MustangCar- 1966 Ford Mustang

Driver- Jack CruzDriver- Jack Cruz

Team Manager- Jay BeasleyTeam Manager- Jay Beasley

Pursuit Team- Cesar Zepeda Pursuit Team- Cesar Zepeda

Marketing - Jeff WagnerMarketing - Jeff Wagner

Team Foreman- Marlin GroomerTeam Foreman- Marlin Groomer

CandlelightersChildhood Cancer Family Alliance

Page 13: La Carrera Panamericana 2007 Sponsorship Presentation.

Car- 1966 Ford MustangCar- 1966 Ford Mustang289 “Hi-Po” V8 271 bhp/ 312 lbft of 289 “Hi-Po” V8 271 bhp/ 312 lbft of torque. torque. 0-60 mph in 6.6 seconds0-60 mph in 6.6 seconds The original “Pony Car”The original “Pony Car” 1964- First and second in class in the 1964- First and second in class in the 1964 Tour de France international rally- 1964 Tour de France international rally- an historic racing career beginsan historic racing career begins Jerry Titus, Bob Johnson and Mark Jerry Titus, Bob Johnson and Mark Donohue drove GT-350s to national titles Donohue drove GT-350s to national titles in 1965, and the GT-350 went on to win in 1965, and the GT-350 went on to win SCCA B-Production national SCCA B-Production national championships for three straight years.championships for three straight years.1966 was the inaugural year for the 1966 was the inaugural year for the SCCA Trans-Am series, and Mustangs SCCA Trans-Am series, and Mustangs found a new racing home. Jerry Titus, in found a new racing home. Jerry Titus, in a Shelby-prepared Mustang, won the a Shelby-prepared Mustang, won the season finale at Riverside. All told, season finale at Riverside. All told, Mustang racers won four of the seven Mustang racers won four of the seven series races and Ford won the series races and Ford won the manufacturers’ championship.manufacturers’ championship.

Candlelighters

Childhood Cancer Family Alliance

Page 14: La Carrera Panamericana 2007 Sponsorship Presentation.

Jack Cruz- DriverJack Cruz- Driver

7 years experience 7 years experience amateur Kart racing amateur Kart racing 3 years instructor 3 years instructor Cameron County Sheriff Cameron County Sheriff Department Pursuit and Department Pursuit and Tactical Driving Tactical Driving Graduate State Graduate State Department Dignitary Department Dignitary Protection Group Driving Protection Group Driving SchoolSchoolFluent in Spanish (One of Fluent in Spanish (One of the team interpreters)the team interpreters)

Candlelighters

Childhood Cancer Family Alliance

Page 15: La Carrera Panamericana 2007 Sponsorship Presentation.

Jay Beasley- Team ManagerJay Beasley- Team Manager

Vice President of Vice President of CandlelightersCandlelighters8 years experience of 8 years experience of running the Tee It Up running the Tee It Up Golf Tournament, one Golf Tournament, one of Houston’s largest of Houston’s largest amateur golf charity amateur golf charity events (events (www.teeitup.orgwww.teeitup.org))Raised over $500,000 Raised over $500,000 in fundraising eventsin fundraising events

Candlelighters

Childhood Cancer Family Alliance

Page 16: La Carrera Panamericana 2007 Sponsorship Presentation.

Ceasar Zepeda- Pursuit TeamCeasar Zepeda- Pursuit Team

Extensive experience Extensive experience with hauling trailerswith hauling trailers

Fluent in SpanishFluent in Spanish

Long-time friend of Long-time friend of Candlelighters Candlelighters

Candlelighters

Childhood Cancer Family Alliance

Page 17: La Carrera Panamericana 2007 Sponsorship Presentation.

Jeff Wagner -MarketingJeff Wagner -Marketing

Vice President Sales and Vice President Sales and Marketing Mortgage Marketing Mortgage Banking industry Banking industry Hire, train, and Direct 35 Hire, train, and Direct 35 sales and marketing sales and marketing associates associates Personally responsible for Personally responsible for managing and directing managing and directing national media national media campaigns for Pizza Hut, campaigns for Pizza Hut, Blockbuster Video, Blockbuster Video, Safeway, etc Safeway, etc

Candlelighters

Childhood Cancer Family Alliance

Page 18: La Carrera Panamericana 2007 Sponsorship Presentation.

Marlin Groomer- ForemanMarlin Groomer- Foreman

Keller Williams Realty- Keller Williams Realty- ConsultantConsultant

Keller Williams Keller Williams Commercial R.E.- Director Commercial R.E.- Director and Instructorand Instructor

Life long racing enthusiastLife long racing enthusiast

Race Engine SponsorRace Engine Sponsor

Candlelighters

Childhood Cancer Family Alliance

Page 19: La Carrera Panamericana 2007 Sponsorship Presentation.

SponsorshipsSponsorships

Items DonatedItems Donated

Cash for Miles for SmilesCash for Miles for Smiles

Advertising for DonationsAdvertising for Donations

Sponsor logo displayed on vehicle Sponsor logo displayed on vehicle

Corporate identity prominently Corporate identity prominently featured on web site, team uniforms, featured on web site, team uniforms, and all marketing materialsand all marketing materials

Pony Up Racing team printed Pony Up Racing team printed materialsmaterials

CandlelightersChildhood Cancer Family Alliance

Page 20: La Carrera Panamericana 2007 Sponsorship Presentation.

Sponsorship VisibilitySponsorship VisibilityTelevisionTelevision– Discovery ChannelDiscovery Channel– UnivisionUnivision– Azteca AmericaAzteca America

Car and Racing PublicationsCar and Racing Publications 10,585,000 aggregated annual circulation 10,585,000 aggregated annual circulation– Car and Driver= 1,311,019 annual circulationCar and Driver= 1,311,019 annual circulation– Motor Trend= 1,121,539 annual circulation Motor Trend= 1,121,539 annual circulation – Road & Track= 720,644 annual circulationRoad & Track= 720,644 annual circulation– Automobile=562,644 annual circulationAutomobile=562,644 annual circulation– National Driver (Formerly Texas Driver) 100,000National Driver (Formerly Texas Driver) 100,000

Other publicationsOther publications already committed to cover the racealready committed to cover the race– Playboy MagazinePlayboy Magazine– Texas MonthlyTexas Monthly

Other U.S. media formsOther U.S. media forms –Product commercials and documentary movies –Product commercials and documentary movies

Candlelighters

Childhood Cancer Family Alliance

Page 21: La Carrera Panamericana 2007 Sponsorship Presentation.

AppearancesAppearancesRace Car will be shown at Race Car will be shown at Candlelighters fall events Candlelighters fall events (Children’s Party and Fun (Children’s Party and Fun Walk)Walk)

Pony Up Racing team will Pony Up Racing team will make appearance in uniform make appearance in uniform at select sponsor events at select sponsor events upon requestupon request

This Flyer will be distributed This Flyer will be distributed personally by the race team personally by the race team to families and Candlelighter to families and Candlelighter supporters (Will include supporters (Will include Sponsor info)Sponsor info)

Candlelighters

Childhood Cancer Family Alliance

Page 22: La Carrera Panamericana 2007 Sponsorship Presentation.

www.Ponyupracing.orgwww.Ponyupracing.orgLink to company websiteLink to company website

GPS locator on race GPS locator on race route, uploaded after each route, uploaded after each leg of raceleg of race

In car race cam, In car race cam, uploading feed during uploading feed during race.race.

Miles for Smiles Program Miles for Smiles Program for Candlelightersfor Candlelighters

Candlelighters

Childhood Cancer Family Alliance

Page 23: La Carrera Panamericana 2007 Sponsorship Presentation.

Miles for SmilesMiles for Smiles

Pledge form on the website for Pledge form on the website for donations per mile donations per mile Candlelighters will calculate and bill Candlelighters will calculate and bill each pledge at the end of the race each pledge at the end of the race based on the distance the car drove on based on the distance the car drove on the race route.the race route.Donors can view the car on the GPS Donors can view the car on the GPS Track page to monitor their donationTrack page to monitor their donationCandlelighters

Childhood Cancer Family Alliance

Page 24: La Carrera Panamericana 2007 Sponsorship Presentation.

WITH WITH YOUR YOUR HELP,HELP, PONY UP RACINGPONY UP RACING

CAN MAKE A REAL DIFFERENCECAN MAKE A REAL DIFFERENCE

IN THE LIVES OF IN THE LIVES OF CHILDREN WITH CHILDREN WITH

CANCER AND THEIR CANCER AND THEIR FAMILIESFAMILIES

Candlelighters

Childhood Cancer Family Alliance


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