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Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Scrittura
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Scrittura Writing
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Scrittura
Incamminati
Writing
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Scrittura
Incamminati
Writing
Forward
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
FORWARD IN WRITING
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communication
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communication
Communication – process of transferring information from one source to another
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communication
Communication – process of transferring information from one source to another
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communication
Sometimes writing is used solely to convey information.
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communication
Walt Disney Co. is laying off about 80 people as it radically shrinks the number of YouTube video creators supported by its Maker Studios unit, said a person close to the company.
Wall Street Journal, Feb. 23, 2017
Sometimes writing is used solely to convey information
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communicationSometimes writing also is used for self-expression
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communicationSometimes writing is used purely for self-expression
“De do do do, de da da da, Is all I want to say to you The PoliceDa Doo Ron RonThe Crystals
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communicationSometimes writing is both
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communicationSometimes writing is both
communication and self-expression
“Toto, I've a feeling we're not in Kansas anymore.”
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communication
f Information you need to convey often is not self-expression
ResumeBiographyArtist statementPress release
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communication
fGallery ownersKnowledgeable art loversNon-knowledgeable art loversArt contest judgesGrant givers
The message is shaped by audience and format
Audience
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communication
f Gallery ownersKnowledgeable art loversNon-knowledgeable art loversArt contest judgesGrant Givers
The message is shaped by audience and formatAudience
FormatLetterEmailPress releaseWeb pagesSocial media
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communication
f
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Writing is communication
f First Step - Think
What is the message?
Reasons to Choose Studio IncamminatiISCRITTURA INCAMMINATI
Writing is communication
f First Step - Think What do you want to say?Jot down the most important points to convey to that particular audience.Write a topic sentence summarizing those points.Make an outline using the main points. Rearrange those points as needed.
What is the message?
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Tip No. 1
fVocabulary
Commonly misused words
Affect/effect Their, there and they’re Farther/further
Premier / Premiere Ensure/insure
Capitol/capital principal/principle then/than
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Tip No. 2
Active Voice Subject-Verb-Object
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Tip No. 2
Active Voice Subject-Verb-ObjectActive voice is stronger and moves the action along. Passive voice can be confusing to follow.
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Tip No. 2
Active Voice Subject-Verb-Object
Active“I like to conceive a painting in real scale and in color.” Nelson Shanks
Passive“The painting was conceived in real scale and in color, as I like to do.”
Active voice is stronger and moves the action along. Passive voice can be confusing to follow.
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Tip No. 2
Active Voice Subject-Verb-Object
Active voice demands strong verbs
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Tip No. 2
Active Voice Subject-Verb-Object
Active voice demands strong verbs, not nounsMake a recommendation = recommendArrive at a conclusion = concludePerform an analysis = analyze
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Tip No. 3
Use Short Sentences
Readability is partly based on the fact more words per sentence hurts reader comprehension.
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Tip No. 3
Use Short Sentences
Readability is partly based on the fact more words per sentence hurts reader comprehension.
Believing that a specialized approach and focus for recovering fromuninsured individuals is most effective, we use a professionalcollection agency whose expertise has proven successful in therecovery process.
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Tip No. 3
Use Short Sentences
Readability is partly based on the fact more words per sentence hurts reader comprehension.
Believing that a specialized approach and focus for recovering fromuninsured individuals is most effective, we use a professionalcollection agency whose expertise has proven successful in therecovery process.
We believe a specialized approach for recovering from uninsured individuals is most effective. So, we use a professionalcollection agency with proven expertise in the recovery process.
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Tip No. 4
Cut excess words
Yuk Yayas a means of toas prescribed by in, underat a later date laterat the present time now, currentlyfor the purpose of to, forin accordance with underin order to toin the event that ifon a monthly basis monthlypertaining to of, aboutshould it appear that if
Reasons to Choose Studio IncamminatiISCRITTURA INCAMMINATI
Orwellian
Never use a long word where a short one will do.
If it is possible to cut a word out, always cut it out.
Never use the passive where you can use the active.
Never use a foreign phrase, a scientific word or ajargon word if you can think of an everyday Englishequivalent.
“Politics and the English Language,” George Orwell
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Meaningful Examples
ResumeName, Address, WebsiteEducationGrants/Awards Group Exhibitions Commissions Collections Bibliography College Art Association guidelines
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Meaningful Examples
ResumeContact infoIvan A. Nubrush400 ½ North 12 Street Phone: 215-010-0010Fax: 215-010-0010 [email protected] 1998 Sculpture University of KansasBA 1992 French Southern Methodist University (cum laude) Grants/Awards 1998 New York Council for the Arts FellowshipSolo Exhibitions 1998 New Work, Kirkland Art Center, Clinton, New York1999 MFA Thesis Exhibition, University of KansasGroup Exhibitions 1997 They Landed in Lawrence, Lawrence Art Association, Lawrence, KSCommissions Christian BaleCollections Heckscher Museum of Art, Huntington, NYLawrence Art Center, Lawrence, KS Bibliography Diane Terrel, “New Work in Central New York,” Sculpture 17, no. 1 (January 1998): 63.Current EmploymentVisiting Assistant Professor, Hamilton College, Clinton, NYCurrent Gallery RepresentationVillage on the Green GalleriaBrooklyn, NY
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Meaningful Examples
Biography
Based on your resumeThird-person, narrative form – sentences and paragraphsStart with overarching sentence about your most important featuresFill in with other facts
Reasons to Choose Studio IncamminatiISCRITTO INCAMMINATI
Meaningful Examples
Biography
DAN THOMPSONDan Thompson co-founded the Grand Central Academy of Art inNew York In 2006. He has also instructed privately at Studio 126in New York and taught at Parsons the New School for Design,the New York Academy of Art and at the Art Students League ofNew York. He has taught workshops in Seattle, Santa Fe, Los Angeles, NewYork, Toronto, New Orleans, Washington, D.C. and in France.Dan's work can be found in the collections of Forbes MagazineNew York, the University of Maryland, Baltimore, MD, and JohnBarth & Son, in Nuremburg, Germany, among others.
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Meaningful ExamplesArtist Statement
Helps potential buyers, students or employers understand what youbelieve to be the most important aspects of your art and the techniquesyou use to make it.
Why do you like to create art? What subjects do you prefer? Why? What processes and techniques do you use? Why? How is your work different from others? What do you see in your artwork? What do other people say they see? Who or what inspires you?
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Meaningful ExamplesArtist Statement
Don’t say you’ve been drawing since childhood. Unless . . .
Connect what your art expresses with the medium that you're expressing it in.
Be specific. If your art is "inspired by assessments of the fundamentals of the natural world," tell which fundamentals and how they inspire you.
Don't tell people how to see, feel, behave, respond, or otherwise relate to your art.
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
Meaningful ExamplesArtist Statement
IncludeAn explanation of the materials and media – What tools do you use? Be specific.An explanation of the subject matter and concepts. What sets your work apart from other work?How these two aspects reinforce or contradict each another?
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
International Art English2012 essay by David Levine and Alix Rule.
The art world relies on a unique language which…”has everything to do with English, but is emphatically not English.”
• More rather than fewer words
• Lots of prefixes: para, proto, post and hyper
•Lots of created nouns: visual=visuality; global=globality; experience=expereriencability
• Love of adverbs – “radically questioned” and double adverbials “playfully and subversively”
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
International Art English
The Simon Lee Gallery in Mayfair is currently showing work by the veteran American artist Sherrie Levine. A dozen small pink skulls in glass cases face the door. A dozen small bronze mirrors, blandly framed but precisely arranged, wink from the walls. In the deep, quiet space of the London gallery, shut away from Mayfair's millionaire traffic jams, all is minimal, tasteful and oddly calming.
Until you read the exhibition hand-out. "The artist brings the viewer face to face with their own preconceived hierarchy of cultural values and assumptions of artistic worth," it says. "Each mirror imaginatively propels its viewer forward into the seemingly infinite progression of possible reproductions that the artist's practice engenders, whilst simultaneously pulling them backwards in a quest for the 'original' source or referent that underlines Levine's oeuvre.”
The Guardian, Jan. 2013
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
I am irritated by my own writing. I am like a violinist whose ear is true,but whose fingers refuse to reproduce precisely the sound he hears within. Gustave Flaubert
A writer is a person for whom writing is more difficult than it is for otherpeople.
Thomas Mann
Writing is the flip side of sex – it's good only when it's over.Hunter S. Thompson
My most important piece of advice to all you would-be writers: When you write, try to leave out all the parts readers skip. Elmore Leonard
Easy reading is damned hard writing. Anonymous
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
1. Find a subject you care about
Find a subject you care about.
2. Do not ramble
I won't ramble on about that.
3. Keep it simple
Simplicity of language is not only reputable, but perhaps even sacred. The
Bible opens with a sentence well within the writing skills of a lively fourteen-
year-old: "In the beginning God created the heaven and the earth."
4. Have guts to cut
If a sentence, no matter how excellent, does not illuminate your subject in
some new and useful way, scratch it out.
Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI
5. Pity the readers
They have to identify thousands of little marks on paper, and make sense of
them immediately. They have to read, an art so difficult that most people
don't really master it . . . So this discussion must finally acknowledge that
our stylistic options as writers are neither numerous nor glamorous. . . Our
audience requires us to be sympathetic and patient readers, ever willing to
simplify and clarify …