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8/9/2019 LAFI Winter 2014 Revenue Tsao
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Jay Tsao
MentorLos Angeles 2015
8/9/2019 LAFI Winter 2014 Revenue Tsao
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8/9/2019 LAFI Winter 2014 Revenue Tsao
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Pros
• Recurring revenue
• Steady growth toward scale• Easy to define top-line
Cons
• Cash flow problems
• Conversion strategies•
Underestimate churn rate
• Inaccurate pricing strategies
8/9/2019 LAFI Winter 2014 Revenue Tsao
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Pros
• Non-solicitation
• 3rd-party through mature networks• Viral effects
Cons
• Requires critical mass
• Content driven & page inventory• Viewers vs. Active User dilemma
8/9/2019 LAFI Winter 2014 Revenue Tsao
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Pros
• Seasoned & Time-tested
• Low overhead• Clear CM for forecasting
Cons
• Lack innovation
• Easy to underestimate marketing costs• Dual-sided curation
8/9/2019 LAFI Winter 2014 Revenue Tsao
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Pros
• Accessibility to content &
distribution channel• Operational minimization
• Cost minimization•
Speed to market
Cons
• Cost & maintenance of IP
• Relationship intensive• Covenants & restrictions
• Dependency model
8/9/2019 LAFI Winter 2014 Revenue Tsao
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Value =
Short Term Customer Satisfaction
Relevance of Tangible Attributes of
Brand/Service to Consumer
Relevance of Intangible Aspects of
Brand/Service to Consumer
Customer's Feeling of Being TreatedWith Respect
Customer's Feeling of Supporting aSocially Responsible/Ethical Company
Tangible Costs: Monetary, Time, andOther Transaction Costs
Intangible Costs/Risks:-
Social: Customer ’s concern about howothers will view him/her with your product.
-
Psychological: Customer ’s concern about
how s/he’ll think of him/herself.
- Functional: Customer ’s concern as to
whether your product will work.
Quality
Price
_______
Service Support Needs of Customer
Relevance of the Product/Service to the
Customer ’s Direct Operations
Relevance to Helping the Customer
Deliver Value to Their Customers
Customer's Feeling of Being TreatedWith Respect
Helping Customer Deliver CSR Value toTheir Customers and Supply Chain
Tangible Costs: Monetary, Time, andOther Transaction Costs
Intangible Costs/Risks:-
Reputational: Effect on Customer ’sreputation in doing business with you.
-
Morale: Effect on your customer ’s company
morale in doing business with you.
- Functional: Your customer ’s concern that yo
product will do what you say it will do.
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Jay Tsao
MentorLos Angeles 2015