Date post: | 19-Jul-2015 |
Category: |
Real Estate |
Upload: | ilana-schwartz |
View: | 70 times |
Download: | 2 times |
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Landlords NY
Online Marketing Group
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
5 Things You Can Do To Succeed Online in 2014
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
5 Things You Can Do To Succeed Online
• Take PPC Beyond Google AdWords • Organic Social Media is changing… • Get on Google+! • Reputation Management & Trust • Digital Channel Integration
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Tip 1: Take PPC Beyond Google AdWords
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Tip 1: Take PPC Beyond Google AdWords
• How? – 1. Bing & Yahoo!
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Tip 1: Take PPC Beyond Google AdWords
• How? – 2. Mobile & Local
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Tip 2: Organic Social Media is Dying L
• Why? – Overcrowding – IPOs & £££ – Unsettled users – Algorithm changes – Ad blindness
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Tip 2: Organic Social Media is Changing J
• What Can You Do? – Focus on the right channels
– Social Media Advertising • Facebook • Twitter • LinkedIn • YouTube • Instagram/Pinterest etc
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Tip 2: Organic Social Media is Changing
• What Can You Do? – Custom Tabs &
Promotions – SM to boost other
channels • E.g. mailing list
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Top Takeaways…
• Go beyond AdWords • Start there or elsewhere
• Bing/Yahoo! • Mobile/Local
• Consider SM a paid channel • Focus your efforts • Social Media Advertising • Promotions, Tabs & Integration
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Get On Google+ Right Now!
• Eugh, not another social media site! • If your customers are on...
– Facebook, use Facebook – Twitter, use Twitter – LinkedIn, use LinkedIn – ONLINE, use Google+!
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Google+ Is Growing...Fast!
• 2nd Biggest • 800,000/month • 70% bus. brands
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Lastly…
Consider that for a moment...
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Reputation Management & Trust
“It takes 20 years to build a reputation and five minutes to ruin it” ~ Warren Buffett Even in 2014, Online reputation is not thought about enough - monitor, protect & promote...
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Three Areas
• 3rd Party Sites (Yelp, apartmentratings, SE talk) • Native / On Site (testimonials/product reviews) • Social Media chatter
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
3rd Party Sites
“Increasingly, consumers are making decisions well before the actual moment of in-store or online purchase. In fact, 88% of
consumers research before they buy, consulting an average of 10.4 sources.” ~ Google
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Pos9ng Is the post balanced & Accurate?
No
Trolls Is this poster dedicated to causing problems?
No
Misguided Are there inaccuracies in the pos9ng?
No
Unhappy Is this the result of a bad experience?
No
Evalua9on Could this go viral? Could this risk hur9ng brand reputa9on?
Do you want to respond?
Let it Stand
No
Yes
Share Success Is there an opportunity to share a
further story?
Yes Yes
Yes
Monitor Only – Do Not Respond
Yes
Fix the Facts
Yes Restora9on
Do you wish to make the
situa9on right?
Respond
Discovery
Evaluate
Yes Prepare
to Push Down
Alerts
12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
Adopting a Good Digital Strategy!!!
• Choose Relevant channels!
• Consider your budget…
• Proper planning implementation