Lifestyle Magazines are the premiere publications in Weston, Parkland, Coral Springs, Las Olas and Estate homes (covering West Davie, Southwest Ranches, Hawks Landing and Plantation Acres) and are often referred to as the “Ocean Drive’ or “Town and Country Magazine” for these cities. The magazines cater to the high end luxury product lines and services reaching an affluent audience and readers, who have the ability to buy most anything. The magazine’s editorial content features the “who’s who” and those people having the most impact on the community, along with covering the social scene, galas and events where many of those same people gather. The magazines are delivered by direct mail monthly to over 40,000 homes valued in the millions of dollars. They are also being distributed throughout the city at strategic locations, such as Town Centers, Country Clubs, Athletic Clubs and the Resorts & Spas, along with our advertising partners in the city.
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LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 1 LIF LIFEST ESTY Y L L EMA EMAGAZINE NEGRO GRO ROUP UP P P P. P P P P P P. P P P P P P CO C CO CO OM M C CO C C C C C C C C | J U L L L L L L L L L Y Y Y Y Y Y Y Y Y Y Y L L L L L L L L L L L L L L L L L L L L L L L L L L L 20 2 20 20 20 20 20 2 2 20 20 20 20 2 20 2 2 12 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 JULY 2012 THE FISH FINDER | D’ANGELO PIZZA | TOP 5 MARGARITAS IN BROWARD
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LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 1LIFLIFESTESTYYLLEMAEMAGAZINENEGROGROROUPUPPPP.PPPPPP.PPPPPPCOCCOCOOMMCCOCCCCCCCC | JULLLLLLLLLLYYYYYYYYYYYYYLLLLLLLLLLLLLLLLLLLLLLLLLLL 2022020202020222020202022022 12221YYYY 111111111111111111111111111111111111111
JULY 2012 THE FISH FINDER | D’ANGELO PIZZA | TOP 5 MARGARITAS IN BROWARD
2 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
YOUR DREAMS…ENDLESS POSSIBILITIESCOMPLETE DESIGN AND REMODELING SERVICES
Live in Broward, Dade or Palm Beach County & need your Acura serviced?We’ll pick up your Acura, perform the necessary service, and return it to you, no charge.
RICK CASE ACURA Concierge Service
3-DAY FREE TRIAL - With our 3-Day FREE Trial Money-Back Guarantee, If you are not completely satisfied simply return the vehicle within 3 days or 300 miles, whichever comes first, and we will give you a complete refund.
LEASE RETURN CENTER - WE WILL PAY YOU UP TO $1000 when you turn-in your leased vehicle, REGARDLESS of where you leased it, and whether you buy or lease a new Acura!
10-YEAR/100,000 MILE WARRANTY - Rick Case INCREASES the Factory Warranty to a 20 Year/200,000 Mile Nationwide Warranty with every new Acura purchase. See Dealer for details.
DISCOUNT GAS & FREE CAR WASHES FOR LIFE! - RICK CASE REWARDS! SAVE $100S, EVEN $1000SEarn Rewards points with every purchase and save on future purchases of vehicles, Service, Parts and Accessories. PLUS, use Rewards Card for FREE Car Washes for Life and HUGE savings on gas at our 8-Pump “Discount Gas Center”
For 50 Years, We’ve Treated Our Customers as we would our Best Friendsand other Benefits that you won’t Find at any other DealerRICK CASE ADVANTAGES
Minutes from anywhere in South Florida ON 441 at SUNRISE875 North State Road 7 | Fort Lauderdale, FL
888-499-8636 Stop by any Rick CaseDealership for a
complimentary copy of“Our Customers, Our Friends”r i c k c a s e a c u r a . c o m
Graduations are complete, school has been out for a few weeks now and families are planning or taking vacations, while the graduates take those steps towards moving on to college or a new career. It really brings back the memories of heading to the Jersey Shore, in addition to the anticipation of me taking some time off, as well as looking forward to my son’s high school graduation.
I had the opportunity, last month, to meet the Vice President of the United States when he came to South Florida to give the commencement speech for Cypress Bay High School. Regardless of politics, it’s an honor to meet the person who holds the offi ce and to have them speak at ones graduation. Driving in the motorcade with not one car on I-95 was a fi rst for me as well.
This month, we celebrate the two hundred and thirty sixth anniversary of the signing of the Declaration of Independence. Being born in Philadelphia, where the signing took place and the birth of the United States of America commenced, I take particular pride in the occasion.
I am also proud and grateful to the many men and women who served and sacrifi ced limb, life and fortune in pursuit of our freedom. I believe we should all take some measure of reverence or appreciation for those who have gone before to afford us the opportunity of “Life, Liberty and the Pursuit of Happiness.”
I do this by raising the fl ag, a tradition my mother passed on to me years ago. She would always put up the little fl ags in the front yard. Today, and every day, I have the fl ag raised on my house. I think it is the least I can to for those who made the
ultimate sacrifi ce. So, when you are enjoying the
parades and festivities with family and friends, I also encourage you, regardless of national origin or political affi liation, to do the same this Fourth of July – Raise the American Flag in gratitude for your Freedom.
These are some challenging times we live in and you have to go no farther than the news station, or now Facebook, to know we are interconnected globally. We need to take notice of the words of two of the signers of the Declaration of Independence, John Hancock & Ben Franklin.
John Hancock supposedly said that Congress, having signed the Declaration, must now “all hang together” and Benjamin Franklin replied, “Yes, we must indeed all hang together, or most assuredly we shall all hang separately.
By no means am I suggesting anyone abandon their national pride for where one was born, nor to compromise one’s principles. But, if we are to survive and grow as a nation, and a world, we must collaborate on solutions which preserve the ideals which formed this great nation.
Happy 4th of July and Have a Great Summer!
As Always, Enjoy the Lifestyle ™
JULY
201
2from the publisher
Jim NortonPresident & PublisherLifestyle Publications
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 7
400 species. More than 70 artists. One exhibition to devour.Dive into man’s never-ending fascination with these fabled creatures of the sea.
Opening May 12
One East Las Olas Boulevard at Andrews Avenue | 954.525.5500 | moafl.org
Las Olas Sunrise’s Intracoastal Offered at $6,250,000
Las Olas’ Isles
Offered at $2,200,000
12 THE BUZZ
STYLE 14 Food Style: Ready, Set, Eat! 16 Pet Style: Lifestyle’s Pets of the Month 18 Summer Style: Lifestyle’s Summer Backyard Style Selections 22 Travel Style: Napa Valley 24 Beverage Style: Top 5 Margaritas 26 Energy Style: Lifestyle’s Top 5 Energy Savers
HEALTH & WELLNESS 28 The New Face of Men 28 Breaking Up is Hard to Do
HAPPENINGS 34 Hispanic Women of Distinction 36 Weston Farmer’s Market
PEOPLE 38 Kathleen Cannon 40 Duree Ross
COVER STORY 42 Club Red
FEATURE STORY 48 The Local Fish Finder
DINING 50 D’Angelo Pizza 52 Wine Advice
SCENE ON SITE 58 Florida’s Children First 60 Taste of Spring 62 Birthday Ball 64 45th Annual Dinner Auction
contents JULY 2012
JULY 2012 THE FISH FINDER | D’ANGELO PIZZA | TOP 5 MARGARITAS IN BROWARD
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WaterBrick Stackable Water Containers and Food Storage Container: 3.5 gallons of liquids or up to 27 pounds of dry foods. They can be stacked and stored with ease and they don’t take up much room. They certainly will come in handy during hurricane season when Florida residents require water and food in case a storm knocks out their power.
“If an earthquake, hurricane, winter storm, or other disaster strikes your community, you might not have access to food, water, and electricity for days or even weeks. By taking some time now to store emergency food and water supplies, you can provide for your entire family.”
- Food and Water in an
Emergency | FEMA and The Red
Cross
They’re BACK! Pointed shoes are the rage this summer. Celebrities like Gwyneth Paltrow, Chloe Moretz, Rihanna, Sarah Jessica Parker and Alicia Keys, have worn
the fashionable footwear. They come in a variety of styles featuring metallic, neon and fl oral colors, which make them versatile. So wear them to a summer wedding or a cocktail party and look elegant and sexy.
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The Juice is so trendy industry trades are gushing.
But unless you go online, you can’t quite buy it yet at retail. So unless you are on the Hollywood A-list or Justin Bieber himself you’ll have to wait a few more months before you can run to your local store and buy “The Juice”, a new mix that is fueling Hollywood and soon the nation.
Pacifi c Shore Holdings is the maker of The Juice and it’s gaining steam and currency backstage at all the hot events.
Pacifi c Shore Holdings introduced Energy-X an instant energizing, sugar free chewing gum and the Energy-X, an infused lip balm, and now they’ve got “The Juice,” an energy mix that can be added to virtually any beverage including cocktails and sports drinks. The Juice is essentially fl avorless and odorless when mixed into any liquid concoction, making its uses endless. The Juice has zero calories, no carbohydrates, is sugar-free, and is fortifi ed with 70mg of caffeine and nearly a full daily dose of B12, B6, and B3 (Niacin) vitamins per serving.
When mixed into your favorite spirits or cocktails, the B-vitamins provide an anti-crash / anti-hangover effect on the body.
The Juice is currently touring Hollywood backstage celebrity and VIP events.
The Juice made its debut backstage at the sold out Power106 FM Cali Christmas concert this past December, which featured top recording artists Drake, Big Sean and Justin Bieber. It has also had a presence at a Golden Globe Awards celebrity gift suite and will be swinging into Hollywood for some of the hottestVIP parties throughout 2012.
For more information and to order online visit www.goenergy-x.com or fi nd it on Facebook.
JTHE JUICE
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 13* OFFERS CANNOT BE COMBINED. BASED ON 36-MONTH CLOSED-END LEASE, 12,000 MILES/YEAR. $0.15/MILE THEREAFTER.
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10-YEAR/100,000 MILE WARRANTY - Rick Case INCREASES the Factory Warranty to a 10 Year/100,000 Mile Nationwide Warranty with every new Honda Car, Truck or SUV purchase. See Dealer for details.
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14 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
FORGET THE HUNGER GAMES THIS SUMMER – CHECK OUT THE BEST PLACES TO GRAB A QUICK BITE HERE IN BROWARD COUNTY.
What better place to indulge in your carnivorous tendencies than in Broward County, right? Sure, South Beach might have its amorous-like cafes with the perfect mojitos and more, but let’s not forget that we’ve got some of the best, sweet and savory places for those wanting a quick bite. Here are a few suggestions and top picks for our favorite places to give your palate a quick fi x while you beat the heat this summer.
1 BURGER FI Talk about a Burgerfi cation. It looks like we might
fi nally have our answer to the West Coast’s popular and most-talked about In-And-Out franchise. For true burger lovers, it doesn’t get any better than Burger Fi. With locations in Coral Springs, Lauderdale by the Sea, and Delray Beach, their burgers are never frozen, never cooked in a microwave oven and are always guaranteed fresh and juicy. You also get the option to build your burgers with a good selection of toppings and side orders. There’s also a hip and industrial atmosphere at each location with cool, eclectic music if you don’t mind a little alternative techno with your fries and beer. And for those who want to beat the lunch rush, you can also order online to pay, pick up, and go.
Burger Fi/6 South Ocean Boulevard, Delray Beach
/2716 University Boulevard, Coral Springs /4343 North
Ocean Boulevard, Lauderdale By The Sea
2 620 SUBS Ahhh, love at fi rst bite. Any FAU student will tell
you that this is the best-kept secret in Boca Raton. Located on North Federal Highway, 620 Subs has been called the best sub shop in all of South Florida, and we have every reason to believe it. Reasonably priced with a great, friendly staff and super-fast service, there are cold subs, mini-sub combos and salad menu options. It’s perhaps the best-valued lunch deal in town with a regular sub, chips and a drink costing a grand total of $5.50. Trust us when we say that you’ll never walk into another fast food joint again after trying a 620 Sub. And again, this place is a secret, so try not to tell your friends -- although we’re sure you’ll be tempted.
620 Subs/805 North Federal Highway, Boca Raton
3 KILWINSChocolate lovers, rejoice. After satisfying your
palate with the best burgers and subs in the county, treat yourself to the sweetest place in town at Kilwin’s Ice Cream shop. Charming, old fashioned, and simply too good, Los Olas locals can’t stop raving about what
they call the best ice cream shop in the world. The aroma outside the shop is mesmerizing enough for you to come in and try their original ice cream recipes that include Toasted Coconut, NSA Caramel Apple, New Orleans Praline Pecan and Traverse City Cherry. And yes, after you’ve tried their homemade fudge, you will feel like you’ve died and gone to chocoholic heaven.
Kilwin’s/800 East
Las Olas Boulevard, Fort
Lauderdale
4 PIZZA TIME CAFFE Most people prefer Italian food when
they are hankering for a satisfying, quick bite to eat. And while a quick trip to Rome might sound very appealing, you don’t have to go far to enjoy a mouth-watering simple, yet classic Margarita Pizza or Penne ala Vodka at Pizza Time Caffe in Parkland. The fi rst thing that hits you when you visit is the authentic atmosphere and heavenly aroma of Italian spices. Located on Parkside Drive in Parkland, the service is friendly and above par and is the perfect hidden gem to bring your family to week after week.
Pizza Time Caffe - 6620 Parkside Drive Parkland
5 PINK PAPYA FROZEN YOGURT CAFÉ If you are looking for a vegan or gluten-free
friendly place in Coral Springs for a quick frozen yogurt fi x, the Pink Papaya Café on Sample Road is your place. Open late night, this family-friendly cafe is the best of both worlds when it comes to delicious frozen yogurt and hot coffee. The old-fashioned peanut butter and snicker doodle fl avors are our top picks. The cafe also offers free Wi-Fi, which is perfect for anyone looking to cool down with a sweet, guilt-free snack during the hot summer months.
Pink Papaya Frozen Yogurt Café - 9870 Sample Road
Coral Springs
food style
Ready, Set, Eat! OUR TOP FIVE PLACES TO SATISFY YOUR CRAVINGSBY JOANNA MAZEWSKI
LP
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LIFESTYLE’S PETS OF THE MONTH
CODY & CASEYWESTON, FLOWNER: SHELLEY EICHNER
MASONWESTON, FLOWNER: DENISE SKULINA
KHALUAPARKLAND, FLOWNER: RICHARD SMITH
RUBIOHOLLYWOOD, FLOWNER: HWENDY DELUCCA
NALATAMARAC, FLOWNER: LAUREN NEIGHBORS
16 JULYLL 2012Y
OWNER: DENISE SKULINA
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LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 17
I-75 between GRIFFIN & ROYAL PALM - NEXT TO CLEVELAND CLINIC3500 Weston Road | Davie/Weston, FL
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BALEARES BRONZE MODULAR LOUNGERFour richly toned, all-weather wicker pieces and a privacy canopy that blocks the sun make the Five piece Baleares Outdoor Lounger a perfect modular fi t. You can snuggle all the outdoor furniture pieces together for an intimate daybed setting, or let the canopy down and spread the pieces out for a party atmosphere
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DURACHILL BEVERAGE DISPENSEROur innovative Durachill Beverage Dispenser lets you mingle more and tend to
drinks less. Two separate ice chambers, one suspended in the reservoir and a double-walled chamber in the base, keep drinks ice-cold without any dilution or messy condensation.
PINEAPPLE HURRICANE LANTERNOur Pineapple Hurricane is a welcoming symbol of hospitality.
When paired with candlelight, it sheds a soft glow during outdoor evenings. Brass caging covers the blown-glass orb,
fi nished with an open, leafy pineapple, cast-aluminum top.
LUXE EDITION KAI FLOATSDesigned exclusively for Frontgate, our Luxe
Edition Kai Floats are the ultimate in cushioned comfort in the water or on the deck. Boasting
features you won’t fi nd anywhere else, these marine-grade, fade, stain, and mildew
resistant Sunbrella® fabric cushions are fi lled with buoyant foam beads that gently cradle the body while you relax in the water.
COPPER FIRE PITOur estate-quality 40” Copper Fire Pit is stylish and made to resist outdoor elements year-round. Don’t be fooled by the painted, plated versions our
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USS CHILL FLOATING COOLEROur USS Chill Floating Cooler keeps as many as twelve 12-oz. cans or ten 12-oz. bottles and ice perfectly chilled when fl oating. Use the cooler on dry land, and load it up with many more. The durable, closed cell foam provides superior insulation for hours of outdoor entertaining.
20 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
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MMMG has the unique ability to reach the optimal amount of customers for the most competitive prices in the industry. We offer multi-faceted turnkey marketing solutions, or individual service such as:
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NN22 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
NNnapa valley
While California has several wine-growing regions all over the state, most people
who think of the California “wine country” think of Napa Valley. The rolling hills just north and east of San Francisco are home to over 300 wineries and vineyards, such as the well-known and respected Beringer, Raymond, Sterling, Robert Mondavi and Rutherford Hill.
At SitInMySeats VIP Tickets & Travel, it seems as though a luxury Napa Valley vacation is always being planned. The destination has remained at the top of the list for luxury travelers and clients who love to discover the wine and culinary treasures of regions worldwide. Why is it so wildly popular? Laura Hildenbrandt of SitInMySeats, says: “Napa Valley is blessed with lavish scenery, luscious wines, amazing restaurants and luxury accommodations at every turn. It is the kind of place you could spend days exploring, yet it’s compact enough that even if you have only an afternoon to break away from San Francisco, you can still get a taste of the wine country and feel like you’ve had an encounter with the fi ner things in life!”
Just an hour’s drive northeast of San Francisco, this beautiful region starts south of Napa and stretches
about 30 miles north to Calistoga. There are two main routes through the valley. Most visitors take Highway 29, which is a straight shot from Napa to Calistoga, hitting all the big names such as Opus One and Francis Ford Coppola’s Rubicon Estate. But this route can get painfully crowded in summer. So, the travel concierge professionals at SitInMySeats generally suggest that their clients, whether on a self-guided tour or with a private driver, take the “other route.” This route is the Silverado Trail, which avoids the towns, is quieter, and has breathtaking views.
Wineries along this long and winding road include Stags’ Leap, (the winery that made the red that beat the French at the famous Paris tasting of 1976) and Darioush, notable for its striking architecture that incorporates references to Persepolis, the capital of ancient Persia. Because the valley is only a few miles wide, you can easily get back to Highway 29 by using the Oakville, Yountville or Rutherford crossroads as you make your way.
Recently, Laura designed a vacation to Napa Valley for a couple to celebrate their wedding anniversary. The clients wanted to stay, shop, sip and eat in luxury. They wanted to be pampered and catered to, yet longed for some adventure. The fi nal vacation design included two nights in San Francisco, four nights in Napa, luxury accommodations, a private driver to take them to exclusive tastings, picnic lunches in the middle of the vineyards, a hot
air balloon ride with
champagne and a scenic bike tour throughout the beautiful valley. Their experience was so amazing and every detail so carefully attended to, the couple returned and immediately enlisted SitInMySeats VIP Tickets & Travel to design another visit within a few months!
Inspired by the many clients who make Napa Valley their own, with the help of the professionals at SitInMySeats, Lisa Crawford, owner of the company, has decided to spend her wedding anniversary exploring the region this summer. “Seeing how amazing and extremely personalized a trip to Napa Valley can be has helped me make the decision to take my own vacation there! On my agenda - a lot of spa, sipping, shopping, amazing food and scenery I won’t ever forget!”
So, whether you want a break from the big city for a day or want to be fully immersed in the culture of Wine Country California, SitInMySeats VIP Tickets & Travel will design an experience just for you. For more information on Napa Valley or any other travel destination, please contact us at 954-456-0419/ 866-798-7328 or email Lisa at [email protected].
Got Wine?
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LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 23
Wi t h t h et e m p e r a t u r e s about to sizzle in South Florida this summer, it’s time to get your drink on with some of Broward County’s top margaritas. They are guaranteed to leave you both relaxed and cooled down after an afternoon at one of our world-class beaches. Here are our top fi ve choices. ¡Buen provecho!
CARLOS & PEPE’S CANTINALocated in the heart of Fort
Lauderdale’s yachting hub on 17th street and near Port Everglades, Carlos & Pepe’s is where you can fi nd “yachties” and crew sipping on what they call the tastiest margaritas north of the border. Order their Carlos & Pepe’s World Famous Margarita (complete with Sauza Gold, Triple Sec and freshly squeezed lemon and lime juice) along with one of their Gringo specials, fajitas or salads, and you’ve got yourself a perfect afternoon lunch. 1302 SE 17th St., Fort
Lauderdale, FL 33316, (954) 467-8335, www.
carlosandpepesfl .com
LIME MEXICAN GRILLAfter a sip of their frozen margarita,
you’ll be saying holy guacamole! in no time. With locations in Coconut Creek, East Fort Lauderdale, and Pembroke Pines, we can almost guarantee, that before you order their Lime Margarita or Frozen Sangria, they’ll ask you if you’ve ever had one before. Yes, they’re a strong drink! Try one with their South Beach Burrito or I Wanna Tijuana Taco and you won’t be disappointed. Plaza
Del Mar , 1535 N Federal Highway, Fort
Lauderdale, FL 33304, (754) 200-6631,
www.limefreshmexicangrill.com
TEQUILA SUNRISE MEXICAN GRILLIf you are looking for
a place to get your groove on during a Friday night
with live outdoor music and a great, party atmosphere, check out Tequila Sunrise Mexican Grill in Oakland Park near Wilton Manors. You’ll fi nd the locals sipping
on their specialty margaritas that include the Ultimate Golden
Margarita Esplon, the Cool Gringo Margarita, and our favorite, their
Pomegranate Margarita. Their chicken and cheese nacho platter will knock your
socks off, too. 4711 N. Dixie Hwy., Oakland
Park, FL 33334, (954) 938-4473, www.
tequilasunrise.us
VIA LUNA BARIf you are looking for a more upscale location for
a classy night out on the town, then check out the Via Luna Bar at the Ritz-Carlton in Fort Lauderdale. The bar’s 16-foot high ceiling is adorned with light fi xtures refl ecting the vivid colors of the ocean while a hand-painted mural of Neptune serves as a dramatic backdrop with one of the best oceanfront views of the Atlantic. Their Blackberry Margarita is a must. 1 N. Ft. Lauderdale Beach Blvd., Fort Lauderdale,
FL 33304, (954) 465-2300, www.ritzcarlton.com/
en/Properties/FortLauderdale/Dining/ViaLunaBar
MAMACITA’S MEXICAN BAR & GRILLLike they say: “Don’t drink the water, drink
the margaritas!” If you’re in the Hollywood area, Mamacita’s is the place to be after an afternoon on the beach. Their goblet-like margaritas will leave you totally refreshed and relaxed after a few sips. Their 32oz house margaritas go great with their chimichangas. 591 North Broadwalk,
Hollywood, FL 33019, (954) 921-7988, www.
mamacitagrill.com LP
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COOL DOWN THIS SUMMER WITH OUR PICKS FOR THE FIVE BEST
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Higher energy bills during the summer raise the heat on consumers but you can douse those bills with some energy effi cient ingenuity.
Start with these easy tips:
1 Increase your thermostat between 75 and 78 degrees. You can also install a programmable thermostat to adjust temperatures automatically.
2 Turn off the ceiling fans in the rooms that you are not using. And pull the shades or close the drapes so the powerful summer sunlight is shut out.
3 If you own a pool run the pump for six hours or less a day. There’s absolutely no reason to keep it running all day long.
4 Change the fi lter in your air conditioning unit. Most people forget about it. It’s important to change it once a month, or at the very least clean it so your unit is
running effi ciently.
5Reduce indoor heat by running the dishwasher and dryer at night. You can also take advantage of your grill and eliminate the extra heat your oven generates.
Well there you have it, a collection of resourceful tips that are easy to implement. So when the heat starts to rise, you’ll stay cool knowing that you’re doing your part to save energy and money this summer.
Save Energy and Money this Summer
energy style
LP
26 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 27
Are Your Property Taxes Too High?Did you know...
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Some people are surprised when I tell them that male patients
make up a significant portion of my practice. As a facial plastic surgeon, I see male patients for both reconstructive and cosmetic concerns. But for many men who do not desire surgery, there are a number of less invasive options available.
First and foremost, all men should be aware that
protection from sun exposure is the least expensive and most non-invasive way to care for the skin. This is the single best way to prevent aging changes in the skin. Ultraviolet-induced sun damage will not only accelerate aging, but can also promote very common skin cancers, like basal cell carcinoma and malignant melanoma. Men who already have a high degree of sun damage in their skin should see a dermatologist regularly. But there are also treatments that can help to reverse the cosmetic changes caused by the sun.
There are a number of low downtime procedures available to rejuvenate the skin, while maintaining a natural look. One of the most effective non-surgical options is laser resurfacing. An effective fractionated resurfacing laser, such as the Lumenis UltraPulse, can eliminate sun damage and return the skin to a healthier state. An additional benefi t is that treatment can also remove some pre-cancerous lesions. The laser works by causing changes in the collagen within the skin; this transformation of the collagen translates into smoother, healthier appearing skin and decreased wrinkling. Other elements of sun damage, such as brown spots or pre-cancerous actinic keratosis are also targeted.
Laser resurfacing with a fractionated laser isn’t for everyone. For instance, patients with very dark skin tones are often not good candidates. But fractionated lasers for me are ‘wonder devices’ because of the wide breadth of conditions they can treat. Because they are effective for acne scars and other traumatic scars, these lasers can be useful for all ages. The Lumenis UltraPulse was actually featured due to its ability to even treat burn scars. Just like with any technology, it is exciting to consider the possibilities for the future role of lasers in health care.
Ryan Greene, MD, PhD, is a double board certifi ed facial plastic surgeon, with offi ces in both Fort Lauderdale and Plantation. For more information, visit www.DrRyanGreene.com or call 954-651-6600.
THE NEW FACE OF MEN
BY DR. RYAN GREENE
health & wellness
LP
burn scars. nology, ider he n
re ww.r call
While criminal attorneys generally see “bad people” at their best,
it is the family law attorney who sees “good people” at their worst. Men and women at their most emotionally vulnerable - dealing with the pain of a failed marriage, insecurities exposed, and facing an uncertain future - sometimes say and do things that are completely out of character.
It doesn’t have to be that way though, and the way that parents handle their divorce proceedings has a direct impact on the children. Even in the most heated cases, I counsel clients to have more love for their kids than anger for their spouse. Those that heed the advice, and engage in what is known as “cooperative divorce,” save themselves emotional despair, time, money, and, most importantly, spare their kids a lifetime of confl icted feelings about their parental relationships.
Think of it as a family restructuring instead of the (un)civil war we often see divorce portrayed as on television, in the movies, and in real life. This is critical, because while the family court system can dissolve a marriage, the responsibility of co-parenting remains, as does the need to agree on how to raise the children, moving forward. This is a nearly impossible task if anger is always boiling just below, or above, the surface. Over the course of a nearly 30-year family law career, I’ve observed that children are much better equipped to cope with their parents no longer living together than they are at having to choose sides, especially when their parent’s acrimony toward each other catches them in the crossfi re.
Family law attorneys educate clients as to their rights, explain fairness to those who may not be able to see it themselves, facilitate mediation, and work to reach a settlement that leads to an uncontested divorce, assuming the marriage is beyond saving. By staying out of the courtroom, the parties avoid additional hostility, further scarring of the children, and depletion of the family’s assets, which can quickly disappear with litigation. Only the clients can choose whether or not they want a cooperative divorce or a contentious one. In the end, both end in dissolution of the marriage, but with very different repercussions for the entire family. Litigants are far better equipped to determine and decide their own fate rather than delegating this to the stranger in the block robe, otherwise known as the judge.
One of the most rewarding aspects of my career is witnessing the transformation of my clients, many of whom begin the process afraid, apprehensive and with little self-esteem. By the end, their confi dence has grown, they have survived the process, and are ready to begin the next phase of their life. A good person at their best.
Mitchell K. Karpf is board certifi ed in marital & family law
and a partner at Young Berman Karpf & Gonzalez (www.
ybkglaw.com). He is a Florida Supreme Court-certifi ed
mediator and past chair of the Family Law Section of the
American Bar Association. Reach him at 954-809-3300 and
BREAKING UP IS HARD TO DO But it Can be Made Easier
BY MITCHELL K. KARPF
LP
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 29
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Dania Beach Design DistrictNEW DESIGN DISTRICT ATTRACTS LOCAL, NATIONAL & INTERNATIONAL ATTENTION
In recent years, the challenging economic landscape threw most industries into a tail spin. The local design industry suffered with the collapse of the fi nancial & real estate markets, trying to stay afl oat through the tumultuous period. With the downturn, desirable locations such as the Miami Design District became unaffordable as affluent international retail clients that could afford higher rents, came in, causing local design showrooms to consider other alternatives.
As a result, a popular movement took place along Stirling Road in Dania Beach where many design showrooms relocated.
The design merchants were attracted to the affordable rents, free parking and convenient location to I-95, I-595, the Fort Lauderdale Airport and Port. Its close proximity to DCOTA provided convenient additional design resources for the trade as the “Design Industry” expanded its reach.
The Stirling design showrooms o f ten referred bus iness to each other and discussed ways to help their businesses flourish. The Stirling Business Center supported the formation of the Dania Beach Design District (DBDD) to become the marketing arm for area merchants
to attract buyers and to bring new design related businesses to the area. Craig Urbine, President of the DBDD stated, “The design district initiative would have been impossible without Stirl ing Business Center’s vision and support.”
The City of Dania Beach collaborated b y o f f i c i a l l y designating the area as the Dania Beach Design District on March 22, 2011, with future plans for expansion.
The DBDD took off with lightening speed receiving accolades from
design industry leaders and the community. Outstanding attendance at special events and participation in programs resulted in greater interest and growth, which contributed to the creation of the Dania Beach Arts Council.
What differentiates the DBDD is a commitment to excellence and a mission to give back to the greater community by helping the underserved. The Dania Beach Design District’s Military Room Makeover
program united eight South FL Chambers/Cities and iReachAmerica Foundation to honor our military. Nine organizations selected nine veterans to receive free “Military Room Makeovers.” Nine prominent interior designers donated their services and resources to make a veteran’s dream come true. The makeovers were valued at over $200,000. The program received local, state and national recognition.
The DBDD and vicinity, Broward’s Trendiest design area has quickly become a magnet for attracting local, national and international design leaders with a vision to becoming the region’s (High Point) “Capital of Design.” www.daniabeachdesigndistrict.com
“The design district initiative would have
been impossible without Stirling
Business Center’s vision and support.”
LP
VETERANS MILITARY ROOM EVENT - DBDD FOUNDERS AND HONORED VETERANS
happenings
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 33
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All stories will be reviewed by the Lifestyle Editorial Team for consideration.
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PLAYGROUNDTEMPT - TEASE - STAY - PLAY
SYMPHONY OF THE AMERICAS & AMERICAN AIRLINES PRESENT
S U M M E R F E S T
Looking for something dif-ferent, artistic, and energiz-ing to do this summer? Join Ft. Lauderdale’s Symphony of
the Americas as they host the Mission Chamber Orchestra of Rome for Sum-merfest, under the baton of the Sym-phony’s Artistic Director, Maestro James Brooks-Bruzzese. Orchestral concerts feature the music of Bach, Corelli, Saint-Saëns, Borodin, Mendelssohn, and a world premiere by Italian composer and soloist, Lorenzo Turchi-Floris. Musicians of the Symphony of the Americas joined the Mission Chamber orchestra in cul-tural partnership for May performances in Rome, which continue throughout Florida and Panama in July and August, highlighted by the Symphony’s principal flute soloist, Marilyn Maingart.
Bring a picnic to the outdoor ArtsPark in Hollywood for a free concert on August 4. Or make it a date night on July 27 at the Broward Center or August 5 at the Crest in Delray and meet the musicians at the post-concert receptions. There are nine area performances to choose from during July and August.
Summerfest annually hosts an acclaimed European chamber orches-tra for one month of cultural exchange performances throughout Florida and the Americas joined by selected mem-bers of the Symphony of the Ameri-cas. Activities include performances,
master classes, and educational out-reach, taking the masterful sounds of this great ensemble to audiences in corners of the world who have never before experienced the exhilaration of live performances of great composers. The Mission Chamber Orchestra, based in Rome, is an established international musical ensemble — dynamic and alter-native. During the past four years, this artistic and humanitarian chamber orchestra formed by the organization Musicfor, has been acclaimed through-out Europe. Its musicians are experi-enced professionals — graduates and faculty members of noted European conservatories, devoted to presenting musical excellence and organizing per-formances which are of high humani-tarian importance. From Baroque to
Contemporary, the MCO offers innova-tive programs to pro-vide its audience with a wide range of music under the guidance of its Artistic Direc-tor, Lorenzo Turchi-Floris. The Mission Chamber Orchestra has a partnership with and performs often for the Vatican. They are working now in a
project with Vatican City to present an important music festival in 2013.
Symphony of the Americas, Broward’s only professional orchestra, has Bro-ward Center for the Performing Arts as its performance home. Summerfest presented by American Airlines, is spon-sored in part by Hyatt Regency Pier Sixty-Six–Luxury Hotels & Resorts, Sun-Sentinel, Wells Fargo, Broward Cultural Council & Board of County Commis-sioners. For further information, please contact the Symphony of the Ameri-cas office at 954-335-7002, or online at www.symphonyoftheamericas.org.
2012
S G O
presents
Lorenzo Turchi-Floris, Artistic Director
Information on all concerts: www.symphonyoftheamericas.org
954-335-7002
Friday, July 27, 8:00pmAmaturo Theater,
Broward Center Perf. Arts Tix $24, $35 (& $60 incl. reception)
Box Office: 954-462-0222www.browardcenter.org
July 13 – Susan B. Katz Theater, 7 pm
July 14 – Trinity Lutheran Church, 7 pm
July 29 – Miami Lakes Methodist Church
Aug 4 – Crest Theater, Old School Square,
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 35
36 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
17AUGUSTSIGNATURE
GRAND, DAVIE11AM-2PM
2012 Hispanic Women of Distinction SOUTH FLORIDA WINNERS ACHIEVED SUCCESS IN COMMUNICATIONS, MEDICINE, EDUCATION, GOVERNMENT & BUSINESS DEVELOPMENT
Community, Culture, Charity is the theme surrounding the 11th annual charity luncheon honoring 12 Latinas and a Latina Pioneer from Broward, Dade and Palm Beach County that takes place on Friday, August 17th at the Signature Grand in Davie, Florida from 11:00 am to 2:00 pm.
Presented by Bank of America in partnership with Latina Style
Magazine, the nation’s leading publication for Hispanic business women, this high-powered, entertaining salute to distinguished Hispanic-American women will benefi t the Light of the World Clinic, a free healthcare facility that was founded by the late Dr. Erwin Vasquez and provides a cadre of medical services to more than 12,000 people a year. A sell-out crowd is nearing once again with almost 1,000 guests.
A new award has been added this year. The 1st annual Erwin M. Vasquez, M.D. Scholarship for a Latina will be presented to students enrolled or planning to attend an accredited college or university in Florida. The benefactors will contribute directly to
the Light of the World Clinic as part of a matching funds program.
Past honorees will walk the 120 foot runway welcoming the next 12 Latinas to their special group. From the moment guests enter, they receive a complimentary “mojito” and a chance to bid on the dozens of items at the Silent Auction. This event also offi cially kicks-off Hispanic Heritage Month with a runway fashion show presented by The Colonnade Outlets at Sawgrass Mills. The highlight of the day will be families, friends and business associates honoring the 2012 Honorees who were selected among more than 70 applicants by fi ve judges. Nominations were made by former Hispanic Women of Distinction honorees and community leaders.
This year’s honorees are: Rixys Alfonso Director of Corporate Relations for Dan Marino Foundation, (Pembroke Pines) Leila Cobo, Exec.Director Latin Content & Programming Billboard ( Key Biscayne) Xiomara Fraga, Director Marketing & Business Development Simon Property Group (Plantation) Dr. Elizabeth King, CEO
International Holistic Center (Fort Lauderdale), Liliam M. Lopez, CEO So. Florida Hispanic Chamber of Commerce (Miami Beach), Mercedes J. Nunez, Vice Chair Broward Housing Authority (Weston), Maribel Quiala, LCSW, Director Clinical Services Fort Lauderdale Hospital (Miami Beach), Sandra Ramon Vilarasau, Editor in Chief El Venezolano de Broward Newspaper (Lauderhill), Felicia Rodriguez, News Anchor WPBF-TV (ABC) West Palm Beach (Jupiter), Yolanda a. Rodriguez, FLA Manager State Operations AARP (Plantation), Yvonne Salas, Int’l Director Portada Florida Magazine (Miramar), Aimee Sanchez-zadak, President ZADAK Research & Development (Davie), and the 2012 Latina Pioneer of the Year is Nelly Rubio, Community Relations Director WFOR-TV, CBS4 from Miami, Florida. This prestigious award recognizes a woman whose work and commitment to community has paved the way for other Latinas to achieve their goals. Past Latina Pioneers include Congresswoman Ileana Ros-Lehtinen, Maria San Juan, Columba Bush, Isabel Diaz, M.D., Caridad Asensio, Joyce Kaufman and Aida Levitan. LP
happenings
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 37
38 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
KATHELEENCANNON NAMED PRESIDENT AND CEO OF UNITED WAY OF BROWARD COUNTY
In December, United Way of Broward County launched a search for a new President and CEO. The Board was searching for an exceptional individual to run the largest private funder of health and human services in Broward County. This is an organization whose services touch one in six people in the community. It’s a big job, but this past April, United Way of Broward County announced its new leader, Kathleen Cannon, who began running the organization in May.
Cannon spent the past 10 years as the COO of Broward House, an HIV and AIDS community service organization, and has been in executive leadership for more than 15 years. She is dedicated to the non-profit sector and committed to making a difference in the lives of people in Broward County. She believes supplying outstanding services, maintaining sound fi scal practices, generating robust fundraising and infl uencing policy changes to the system of care are the keys to success. She is a licensed clinical social worker and has served as Vice President and Chief Operating
Officer of Broward House since 2002. Cannon earned her master’s degree in social work from Florida International University.
“I am privileged to become the new CEO of United Way of Broward County, an organization that has meant so much to the community, and has made a difference in the lives of so many,” said Cannon. “The talent and dedication here is unmatched,
and I am so pleased to be working with United Way’s partnership organizations, donors, supporters and volunteers throughout Broward County.”
Kathleen’s philosophy is to lead with intention and purpose and to be strategic and goal-oriented. She feels motivating and inspiring others to excellence starts with a profound
sense of integrity. “Her outstanding reputation and
leadership philosophy made her an exemplary choice for this position. Kathleen’s vision and business acumen is a wonderful asset as the United Way continues to further its mission – to positively effect change in people’s lives,” said Lynne Wines chairman of the Board of Directors for United Way of Broward County and President and CEO of First Southern Bank.
United Way of Broward County is a volunteer driven, community-based, non-profit organization servicing Broward County for more than 70 years. United Way of Broward County’s mission is to focus and unite the entire community to create significant lasting change in the impact areas of education, income and health, the building blocks for a better life, which positively impacts people’s lives. United Way of Broward County is the catalyst for change and convener of partnerships that unite the hearts, minds, and resources within the Broward community. For more information, visit www.unitedwaybroward.org.
“I am privileged to become the new CEO of United
Way of Broward County, an organization that has meant so much to the community,
and has made a difference in the lives of so many.”
LP
happeningspeople
KATHLEEN CANNON
BY KEVIN LANE
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 39
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DURÉE ROSSPUBLIC RELATIONS SUPER-STAR, WIFE AND MOTHER…GUIDED BY THE MOTTO… “UNDER PROMISE & OVER DELIVER”
“Durée Ross truly represents the phrase 35 and glamorous,” said her good friend Chantal Obsorne at Durée’s birthday party last year. Now a year older, and with movie star good looks, Durée Mellion Ross could be the poster ‘girl’ for a 21st century woman who is living the American Dream. Along with husband Dwayne and her two children, Harrison and Harlee, Durée enjoys life to the fullest.
Durée is the founder and president of Durée & Company, a South Florida based public relations fi rm with a roster of clients that would make a Madison Avenue PR company envious.
“I fell in love with public relations at the age of 19 during a fated college internship,” she mused. Originally pursuing a double major in journalism and sociology at the University of Miami, she found her place in the world of PR, publicizing and organizing events and fi tting the right ideas with the right clients at Zynyx Marketing Communications in Miami.
Prior to launching her own fi rm in 1999, Durée honed her skills with DindyCo PR & Marketing, where she was responsible for new client acquisition, ongoing business development, media relations, promotions, special events, and press conferences. Among some of her clients were Moët Chandon Champagne, Cozumel Tourist Bureau and Hennessy Cognac.
Born, raised and now raising a family of her own in South Florida, Durée has inherent talent and a keen understanding of the local marketplace, identifying marketing opportunities, and developing relationships with media representatives. Since its inception, Durée & Company has created and implemented numerous inventive public relations and marketing campaigns for an extensive client roster.
“It was during my work within the non-profi t sector that I was exposed to the world of fundraising and
the impact non-profits have in our community,” Durée recalled. Since that time, charities have played an important part of her business and personal life.
“My son had open heart surgery at eight days old at Joe DiMaggio Children’s Hospital, so anything related to the heart is of great importance to me,” said Durée. She points to this life-changing event as the reason that she is a proud member of the American Heart Association (AHA), serving as the Circle of Red Chair for the 2012 Go Red for Women Broward County (Fla.) campaign and is on the Executive Leadership Committee for the AHA.
An avid community advocate, Durée volunteers her time and PR expertise to a number of non-profi t organizations, including Can’t Stomach Cancer: A Foundation of Debbie’s Dream, Angel’s Pediatric Heart House, Share Our Strength’s Taste of the Nation and Sienna’s Steps.
In 2010, Durée was honored as an Outstanding Mother of the Year by Healthy Mothers, Healthy Babies, and in 2011 was presented with an Excellence in Communications award from Can’t Stomach Cancer: A Foundation of Debbie’s Dream for her valued pro bono work. In 2012, she was part of the team that helped the Boys & Girls Clubs of Miami-Dade win a BizBash Top 100 event of the year award for their gala.
As a role model for working moms, Durée explained that: “I feel as a
full-time wife, full-time mom and full-time professional, it’s super important for females to take care of themselves. I know I always tend to put my needs last, and I’m certain many other women do the same. It’s imperative that women take the time to take care of themselves.” Working with the Go Red for Women campaign, Durée is taking this message to heart.
And speaking of family, her husband Dwayne is senior vice president at Morgan Stanley Smith Barney. “He is a major antique collector and has been featured in numerous newspapers and magazines. So we enjoy antiquing together and traveling to fi nd unique items.” The couple has been married 11 years. Their 9-year-old son Harrison loves to play sports, basketball in particular; and their daughter, 5-year-old Harlee enjoys dancing – ballet and tap. “In our free time we like to head to the mountains of Colorado, where in the winter we ski and in the summer we participate in outdoor activities such as hiking and biking.”
The issue of heart health hits home in Broward County as nearly 4,500 residents lost their lives to cardiovascular diseases including heart disease and stroke, according to the 2009 Florida Vital Statistics - CVD Deaths - By County and Cause. That total equates to more than 30 percent of the population.
With a motto of “Under Promise & Over Deliver,” her next 35 years should be nothing short of history-making success. LP
BY KEVIN LANE
happenings
E
s ”
toi t t thi f ll ti if f ll ti
people
DURÉE, HARRISON, HARLEE AND DWAYNE ROSS
“It was during my work within the non-profi t sector that I was exposed to the
world of fundraising and the impact non-profi ts have in
our community.”
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 41
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The BankAtlantic Center was home to some exciting hockey this past season as the Florida Panthers captured the fi rst division title in franchise history. The arena in Sunrise also played host to performances by some of the biggest names in the music business,
and there will be many more concerts before the start of the next NHL season.
But Sunrise Sports & Entertainment is looking to give hockey and music fans another reason to come to the BankAtlantic Center — Club RED.
Spread out over more than 12,000 square feet, Club RED is a high-end lounge featuring superior cuisine, a full-service bar, chic seating and other perks such as VIP parking, a private entrance and private restrooms.
“We’ve created Club RED to be an ultra-premium, in-arena lounge unlike any other club in the country or even the world,” said SSE President and Chief Operating Offi cer Michael Yormark. “Club RED represents the ultimate in high-end live entertainment experience — perfect for a night out with friends or family, and absolutely ideal for entertaining clients or creating incredible and unique business opportunities.”
Construction on Club RED began in the spring and is scheduled for a late summer/early fall opening.
Club RED will feature HD fl at-screen televisions, Wi-Fi, customized name-plated seating, private concierges and modern décor.
The color scheme mimics the Panthers’ 2011-12 promotional campaign slogan “We See Red.”
Club RED offers memberships for concerts or hockey only for $12,500 annually, or an all-encompassing membership for
$22,500. That’s good for the 150 to 200 events that take place at the BankAtlantic Center every year.
Club RED patrons will be sitting stage right for concerts and other events, and they’ll have the opportunity to be only 15 rows from the ice for Panthers games. Club RED includes about 700 sideline seats on the southeast side of the lower bowl.
Chad Estis, president of Legends Sales and Marketing, says the great seats enhance the experience.
“I’ve been involved over the years in a variety of different premium products that have all-inclusive food and that are exclusive in nature as far as the percentage of seats by comparison to the rest of the building, and the thing I like about this the most is it incorporates the very best seats in the house,” said Estis, whose company has been hired to sell Club RED memberships. “You combine that with the look and feel of the build-out and the variety of entertainment that runs
“We’ve created Club RED to be an ultra-premium, in-arena lounge unlike any other club in the country or even the world.”
BY ALAIN POUPART
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 43
44 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
through the arena, I think you have a winner. It’s kind of taking the best of the best that’s been done before in premium (seating), with the key being the location of those seats.”
Estis, a former college basketball player at Ohio University, and Yormark worked together with the Tampa Bay Lightning in the late 1990s. SSE has sold about 50 percent of the memberships available, most of them covering all events.
Ultimately, the goal is for Club RED to dazzle patrons to the point where the action on the ice or on stage barely matters, but the timing of the opening nonetheless is pretty good considering the success of the
Panthers this season.“There’s no doubt about it. When
the product on the fi eld, fl oor, ice, whatever we’re selling, is on an upward swing, it makes our job easier,” Estis said. “There’s a lot of amenities to go along with this club that I think can overcome the cycle of team performance that occurs in our business. That’s a big part of what premium is —the experience should always be a real positive no matter what’s happening on the fi eld of play. But the fact that there’s more interest in the Panthers and they seem be going in the right direction is a huge positive as we’re out selling in that market.”
Yormark said the inspiration for Club RED was simple. “The atmosphere inside Club RED is inspired by the world’s best restaurants, five-star hotels and sexiest clubs and lounges.”
To handle the food end of the club, SSE hired Chef Lucio Iaconetti, who became well-known for his cuisine
at the Texas Rangers’ Diamond Club.His food will be showcased at Club
RED, and that includes his signature dish — or “Chef’s Choice” — of sea scallops & risotto. Other items Iaconetti has made specifi cally for Club RED include Florida rock shrimp shooter with avocado gazpacho, pistachio-crusted black grouper, and churrasco-style fi let mignon.
Club RED was designed by 360 Architecture. SSE spent about $5.5 million to develop Club RED, which is similar to sideline clubs at Pittsburgh’s Consol Energy Center and Newark’s Prudential Center.
The plan, though, is to make Club RED stand out.
“Combined with the best view of world-class sports and entertainment and the ultimate in customer service,” Yormark said, “there is simply no other place like it in the industry.”
BEYONDTHE GAME » Perks for Club Red members that extend beyond the lounge.
» Invitation to Panthers postgame media area.
» Invitation to annual Club RED Member Special Events for Member & Guest.
» Invitation to exclusive Club RED Member VIP Day at Panthers Training Camp for Member & Guest.
» Option to use Club RED lounge space for corporate meetings/functions on non-event days, based upon availability (catering and maintenance fees not included).
» Discount on other non-event space rental at BankAtlantic Center,
based upon availability.
LP
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 45
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Discover an amazing opportunity with the prestigious Lifestyle Magazine Group. Are you enthusiastic, dynamic and able to work in a fast-paced environment? Are you able to develop long-term relationships focusing on serving client needs? Is sales your thing? Key skills required are self motivation, initiative, creative problem solving, blending patience and aggressiveness with the ability to ask questiolisten. Generous compensation offered. Sen
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MAY 2012 VOLVO OCEAN RACE | IRELAND’S STEAK HOUSE | THE BUZZ
15 YearsCORAL SPRINGSMUSEUM OF ARTCELEBRATES KEYANNIVERSARY
If you’re thinking about taking a fi shing trip with the family, or if you have friends coming to visit and want to share the experience of fi shing the beautiful waters off south Florida, then you’ve come to the right place for information.
After all, the ocean can be daunting. It’s a vast expanse of water where fi sh such as dolphin (mahi-mahi), kingfish, wahoo, sailfish, amberjacks and other critters roam. It’s diffi cult trying to guess where to begin and what to look for – depth of water, type of bait to use, currents, wind direction, the proper equipment for live baiting or trolling and the list goes on.
Luckily Tom Greene from Custom Rod and Reel is available to assist. He has garnered over 50 years of experience in the fi shing business and freely gives advice to anyone who inquires about the teeming waters off the coast.
“10% of the fi shermen catch 90% of the fi sh,” remarked Tom. “That’s
because they work hard at their craft and understand what to look for when trying to locate fi sh. They’ve gained local knowledge.”
In the waters off south Florida during the summer, dolphin and kingfi sh can be caught on live bait
or trolling ballyhoo. These fi sh are usually found between four and eight miles offshore. Tom suggests looking for weed lines, fl oating debris such as boards and to keep an eye out for diving birds. The fi sh tend to crowd these areas because smaller bait fi sh take cover in the weeds and actually congregate under fl oating material.
“Fish where the bait is at,” said Tom. “If you see birds diving then that means baitfi sh are in the water, which generally means game fish will be there too, feeding on the bait.” Another great option is to fi sh the bottom of the ocean, especially where the wrecks are located. These wrecks are manmade; mostly fi shing vessels sunk to attract different species of fi sh. In Pompano Beach, for example, an area called Tin Can Alley attracts a multitude of fi sh such as amberjacks, snapper and kingfi sh. This area is situated in depths of 100 to 300 feet of water.
“You can pick up a fi shing chart or GPS numbers online, which makes
THE LOCAL FISH FINDER
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 49999LIFL ESTYLEMAGAZINEEGROUP.UP.COMCOM | JUULLYYLLLL 20201212YY 499
it easy for anyone to fi sh the wrecks located in our area,” said Tom. “But bottom fi shing differs from trolling or live lining bait fi sh. Many fi shermen use jigs; they simply drop them to the bottom and then jig them up attracting fi sh to leave the cover of the wreck and feed.”
CHARTERS, DRIFT BOATS AND PIERS
If you don’t have your own boat there are other alternatives available in this fish friendly area. You can hire a charter boat captain to fi sh for just about any species biting this summer. They can be a bit expensive for either a half or full day, but you can also hire split charters. This means you’ll be sharing the boat and expenses with a couple of other people. Charters provide the equipment, bait and expertise to catch fi sh.
Drift boats are a bit different. On
these boats you’ll be with numerous other fishermen and they usually “drift” over the wrecks or other bottom structure to catch fi sh. The cost is less than a charter but it can get crowded.
You can fi nd a variety of fishing charters and drift boats at Hillsboro Inlet, Dania Beach and in Deerfield at The Cove. T h e y a r e family friendly and a fun way to spend time with loved ones or friends.
A n o t h e r option for locals and visitors alike are the piers. They are easily accessible in Dania, Ft. Lauderdale and Pompano. They are open to the public and some have bait available. You should bring
your o w n equipment. It’s an enjoyable way to experience fi shing and Florida’s sunny weather.
LOCAL KNOWLEDGE If you want to hook into a dolphin
and see its azure, green and yellow colors erupt, hear your reel scream from a diving kingfish, battle an amberjack that’s as ornery as a rhino, and make memories with friends and family, talk to a local whose fi shed these waters and doesn’t mind sharing some knowledge. Just call Custom Rod and Reel in Lighthouse Point and ask for Tom.
Imagine hearing Chef Giovanni and his Italian song resonating from the kitchen, an enchanting smile along with dark, warm eyes and a passion for putting his love of cooking into every dish. Envision a friendly social atmosphere, a wine bar, tapas, gourmet pizza that is out of this world and homemade gelato all in one very casual but stylish place. Expect all of this when you dine at D’Angelo Pizza.
Begin with the focaccia gonfi ata. This Italian bread is covered with prosciutto and sprinkled with parmesan cheese accompanied by fresh arugula. Wonderfully light and delicious. The antipasto is rich and fl avorful: a large plate and samplings of marinated eggplant from Calabria, brussel sprouts with pancetta, white anchovies, seafood salad, white cannellini beans, kalamata olives and chunks of Parmigiano-Reggiano cheese. Scrumptious is the only word that describes this starter.
There are many tapas, salads and soups to choose from on the menu. This style of dining allows you to
enjoy a variety of dishes. The veal and pecorino cheese meatballs tomato braised are unbelievably light, sweet and smooth in texture. And, the turkey and chicken meatballs in roasted pepper thyme sauce are a close second. If you fancy sausage dishes, you’ll want to experience the roasted sweet Italian sausage over escarole and beans. The hint of spice and garlic compliments the
sweet sausage and the casing is just a bit crispy on the outside.
The chef prepares one pasta dish as a special each night on the menu. Penne with sausage, red onions, topped with fresh arugula, parmesan cheese and cherry tomatoes is fantastic. Tasting the arugula with the penne brings the dish to another level. Whatever the pasta special is for the evening, you won’t go wrong.
Chef Giovanni and his team love to experiment with different seasonings. The best compliment you can ever offer the chef is that “he has mastered the
ENVISION A FRIENDLY
SOCIAL ATMOSPHERE,
A WINE BAR, TAPAS,
GOURMET PIZZA THAT
IS OUT OF THIS WORLD
AND HOMEMADE
GELATO ALL IN ONE
VERY CASUAL BUT
STYLISH PLACE.
EXPECT ALL OF THIS
WHEN YOU DINE AT
D’ANGELO PIZZA.
D’ANGELO PIZZAA SLICE OF HEAVENBY RANDI AILEEN PRESS
dining style
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 51
VEAL AND PECORINO MEATBALLS
spices to perfection.” The pork tenderloin is his special dish. Served with summer squash, zucchini, and cherry tomatoes in a wild berry cognac sauce, this pork dish is more like a fi let mignon. The rich berry fl avors enhance the rosemary infused pork.
I mentioned the gourmet pizza earlier. Order the Porcina Pizza. You will think you died and arrived in foodie heaven. This is an absolute “must have” off the menu. The enticing aroma fi lls the air before the pizza is set on the table. The porcini mushrooms, plum tomatoes, truffl e oil and basil melt in your mouth and the thin, crispy crust tempts you to pick up the next slice. It’s phenomenal! There will be no leftovers, I promise.
Dining at D’Angelo Pizza is not complete without ordering several scoops of homemade gelato, the Italian word for ice cream. Gelato is made with milk, cream, various sugars and fl avorings such as fresh fruit and nut purees. The fl avors available included: stracciatella which is like chocolate chip, mixed berry, pistachio, hazelnut and lemon. Each fl avor was wonderful but the serving won’t leave you feeling too full. The stracciatella is heavenly!
D’Angelo Pizza offers a large variety of wines for a casual restaurant. They have a full bar and an outside patio for dining. They are located at 4215 N. Federal Highway, Oakland Park. For more information visit http://www.pizzadangelo.com/
RECIPE
» 1 LB Ground Veal » ½ CUP Bread Crumbs » ½ CUP Pecorino Cheese (GRATED) » ¼ CUP Milk » 1 Egg » 2 TSP Chopped Italian Parsley » ¼ CUP Finely Chopped Onion » 1 TSP Salt
INSTRUCTIONS: » Preheat oven to 400 degrees » In a separate bowl combine milk and bread
crumbs; set aside for fi ve minutes. » In a large bowl, combine all remaining ingredients.
Then, add milk and bread crumb mixture and hand mix until it’s all combined.
» Divide and form into six large meatballs. » Bake on a sheet pan with ¼ cup of water added
for 20-25 minutes.
52 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
TIP: When properly pouring wine from a purchased bottle, the fi ll level of the glass should be less than half so the wine can be swirled without spilling.
“Drink red wines at room temperature.” How many times have you heard that? For us, we are not only so advised by too many waiters to count, but we see far too many articles recommending the same thing. While it is technically true that a temperature at which a wine should be consumed depends on the type of grape involved, and one’s own preference, wines, by their very nature, are infl uenced by a number of factors that make them show their best character. One of the prime factors is, indeed, temperature at the time of consumption. So while we may be hesitant to say what is proper, we have no problem in writing about where on the scale a wine will show best.
Put very simply (though accurately), when a wine is too cold, the fl avors are hidden. When a wine is too warm, it can seem watery, fuelish, or alcohol hot. Naturally, it is unusual for either extreme to refl ect what the winemaker desired, what nature intended, or what fl avors can be missed. As with most products, only when a wine is experienced in the manner its producer feels is proper can one truly appreciate all that the libation has to offer.
For both whites and reds one can confi dently say that the more complex the wine, the warmer it should be consumed. For example, big Chardonnays should probably be stored and opened at about 50F, and then allowed to warm on your table as you pour during your meal. Swirling the wine is important, as the movement serves to warm it and to expose the most possible area to oxygen. This leads to the release of many fl avors, much like ice cream in one’s mouth gives off more pleasure as it warms before being swallowed.
A less complex Sauvignon Blanc, on the other hand, should not only be stored at a cooler temperature than the Chard, it should be consumed from an ice bucket. You can enjoy what this grape variety has to give at a lower temperature.
As for big reds such as Cabernet Sauvignon, Merlot, or Cabernet Franc, they should be stored and opened at about 60F and, again, allowed to warm on the table as they are being enjoyed. Drinking these at above 68-72F can cause some of those watery and hot problems mentioned above. Pinot Noirs and Zinfandels, on the other hand, can be consumed at a bit cooler temperature (though not iced) and still show their beauty.
We feel you have to be confi dent with your own wine knowledge. More than once have people looked at us quizzically when we iced our red wine to bring the temperature down, and had our white on the table so it would lose its refrigerator chill. But we know what we know, and like what we like. Ultimately, regardless of what writers like us preach, that’s what it’s all about.
When properly pouring wine from a purchased bottle, the fi ll level of the glass should be less than half so the wine can be swirled without spilling.
Attorney Monty
Preiser and his
wife Sara Preiser
reside full time
in Palm Beach
County, and spend
their summers visiting wineries,
studying wines, and judging
competitions on the west coast
where they have a home in Napa.
The Preisers publish the world’s most
comprehensive guides to Napa Valley
and Sonoma County wineries and
restaurants titled, appropriately, The
Preiser Key to Napa Valley and The
Preiser Key to Sonoma County, in
which they write the informational
and educational articles. The Preisers
co-own Shadowbox Cellars, which
produces premium Napa and
Sonoma wines.
Dare to Dis-Degree
wine style
BY MONTY AND SARA PREISER
LP
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 53
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54 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
“I HAVE TRIED EVERY DIET KNOWN TO MAN (OR MOMS) THESE LAST FEW YEARS – TO NO AVAIL.”
Alyson continued to tell me her story. “For example, this past summer, my best friend fl ew me to their home in Sonoma for an entire month. We ate nothing but organic everything, lean protein, I drank 150 ounce-plus of water a day and did a high intensity workout every morning mixing up interval training with boot camp at her gym. In exactly 30 days – I lost a grand total of THREE pounds. I didn’t even lose the initial ‘water weight’ everyone else loses.”
I empathized, “It’s hard to stay motivated with minimal results.”
“I’m willing to starve myself, if that would work. I even did two rounds of hCG. My wallet’s lighter, but that’s about it.”
“The FDA recently published a website, www.fda.gov/hcgdiet, detailing how hCG diet products are illegal, and how restrictive diets such as that one can cause electrolyte disturbances,
an irregular heartbeat and are potentially fatal.” I continued, “But looking at your diet history, I don’t think the problem is one of eating too much.”
“Dr. Woliner, what else could it be? I have a friend that blew up taking Abilify for her depression, and another while on Actos for diabetes, but I’m not on any medications.”
“It’s true that many drugs have weight gain as a common side effect [1]. But there are other causes of weight gain. With your other symptoms of cold intolerance, fatigue, and constipation, I’m thinking that you have an untreated thyroid condition [2].”
“I begged my other doctors to treat me for that, but they all said no.”
“Some doctors focus too much on lab tests without considering the patient’s history and physical exam fi ndings [3].
Thyroid hormone resistance is more common than people realize.”
Alyson sat with a puzzled look on her face. “So, even if these doctors said my tests were normal, I might still have a thyroid problem? [4]”
“The word ‘normal’ has many meanings. There is a difference between ‘common’ and ‘optimal’ [5]. Rather than using a range that includes people who are overweight and being treated for high cholesterol and other conditions, perhaps it would be better to use narrower ranges of persons who feel ‘dandy’ [6].”
“Does anyone even use that word anymore?”
“My practice is built on patient-to-patient referrals. Just liking my bedside manner is not enough to convince your friends to see me. You have to glow. So yes, I do plan on making you feel dandy.”
After fi nishing Alyson’s physical exam, my staff used our Korr indirect calorimetry machine to measure her metabolic rate [7]. “You’re at ‘minus 20%’. That’s one of slowest metabolism’s I’ve ever seen!”
“How do we fi x that?”“I use a holistic approach that
combines behavior changes, diet, exercise, supplements, and of course medications [8,9]. I prefer to use T3 based drugs as they have been shown to cause signifi cantly more weight loss than T4 drugs such as Synthroid alone [10].”
As I ramped up Alyson’s dose of thyroid medication, her fatigue and other symptoms began to resolve. To be on the safe side, I periodically rechecked her EKG and bone density, which remained normal [11].
“Dr. Woliner, your scale says I only lost 49 pounds, but at home, naked, I’m down 51!”Dr. Kenneth Woliner is a board-certifi ed family physician in private practice in Boca Raton. He can be reached at 9325 Glades Road, #104, Boca Raton, FL, 33434; 561-314-0950; [email protected]; www.holisticfamilymed.com
DO YOU HAVE AN OPTIMAL THYROID?
lifestyle advice
DR. KENNETHWOLINER
Board CertifiedFamily Physician
9325 Glades Road, Suite 104Boca Raton, FL 33434
561-314-0950holisticfamilymed.com
THYROID HORMONE RESISTANCE IS MORE COMMON THAN PEOPLE REALIZE.
REFERENCES: [1] Singh T. Aripiprazole-induced weight gain. Psychiatry (Edgmont). 2005 Jun;2(6):19. [2] de Moura Souza A, Sichieri R. Association between serum TSH concentration within the normal range and adiposity. Eur J Endocrinol. 2011 Jul;165(1):11-5. [3] Kalra S, Khandelwal SK. Why are our hypothyroid patients unhappy? Is tissue hypothyroidism the answer? Indian J Endocrinol Metab. 2011 Jul;15(Suppl 2):S95-8. [4] Dickey RA, Wartofsky L, Feld S. Optimal thyrotropin level: normal ranges and reference intervals are not equivalent. Thyroid. 2005 Sep;15(9):1035-9. [5] Gurnell M, Halsall DJ, Chatterjee VK. What should be done when thyroid function tests do not make sense? Clin Endocrinol (Oxf). 2011 Jun;74(6):673-8. [6} Shomon M. The Optimal Treatment for Hypothyroidism – Interview with Dr. Ken Woliner. http://thyroid.about.com. January 10, 2011. [7] Kim B. Thyroid hormone as a determinant of energy expenditure and the basal metabolic rate. Thyroid. 2008 Feb;18(2):141-4. [8] Singh P, et al. The impact of yoga upon female patients suffering from hypothyroidism. Complement Ther Clin Pract. 2011 Aug;17(3):132-4. [9] Schomburg L. Treating Hashimoto’s thyroiditis with selenium: no risks, just benefi ts? Thyroid. 2011 May;21(5):563-4. [10] Celi FS, et al. Metabolic effects of liothyronine therapy in hypothyroidism: a randomized, double-blind, crossover trial of liothyronine versus levothyroxine. J Clin Endocrinol Metab. 2011 Nov; 96(11):3466-74. [11] Ricken R, et al. Long-term treatment with supraphysiological doses of thyroid hormone in affective disorders - effects on bone mineral density. J Affect Disord. 2012 Jan;136(1-2):e89-94.
Fast and optimally effective, this is a No Downtime, Non-Surgical Fat Reduction, Cellulite Revision and Body Contouring for this season.
This is the new, revolutionary, 2011 version! The newest Accent®XL features multiple energy sources including mono polar and bi polar radio frequencies. 10 Times more powerful then the original, this super effective, non-surgical skin tightener, fat and cellulite reducing modes blew away all the other competing technologies in all of our clinical trials. In our constant research and investment in offering, only all the best leading edge technologies, this is the best that we have found to fl atten, tighten and tone fat cellulite, loose skin, anywhere on the face, body and extremities! Great for non-surgical belly fat and abdominal skin tightening, non-surgical eyelifts with skin tightening, non-surgical cellulite and fat revision, neck skin tightening etc. It is safe on all skin types and check out the “photos” section to see the before and after results. Finally, safe, non-surgical, optimal results in a s few as one treatment. A series of 2-4 is recommended and it has been reported that results may last up to 18 months!
Non-Surgical Cellulite and Fat Revision Non-Surgical Body Skin Tightening Non-Surgical Facial Skin Tightening Non-Surgical EyeLifts with Skin Tightening Non-Surgical Body Contouring Non-Surgical Abdominal Fat Revision Non-Surgical Bra & Back Fat Revision Non-Surgical Knee Skin Tightening Non-Surgical Neck Skin Tightening Accent laser therapy uses radio
frequency to treat cellulite and
other fatty deposits. Multiple Radio Frequency Energy sources heat underneath the skin causing fat cells to shrink and improve circulation to the area. By stimulating collagen production it makes the area look smoother.
Accent is the only system on the market that provides two types of radio frequency technologies together.
Accent provides long lasting results in just a few quick treatments, and unlike other cellulite laser technologies, progress is immediately visible after each session.
DUAL-LAYER THERMOTHERAPY The fi rst device of its kind,
Accent®XL is a unique, multi-application, Radio Frequency (RF) based platform for the non-invasive treatment of wrinkles, skin tightening, fat reduction and Body Contouring. Only the Accent®XL system combines two proprietary radio frequency modes - BiPolar and UniPolar - using separate handpieces that provide therapeutic heat at different tissue depths within the body for optimal results by treating at all levels of skin and fat. The Accent®XL duallayer thermotherapy platform offers the newest revolutionary technologies that get great results!
Dr. Shino Bay Aguilera is a world renowned Cosmetic Dermatologist, Dermatologic Surgeon and Cosmetic Laser Expert. He is Dual Board certifi ed with a Fellowship in Dermatology from the American College of Osteopathic Dermatology. With over fourteen years of ongoing advanced training in lasers and Aesthetics. He is a clinical researcher, publisher, an Assistant Professor of Dermatology for 5 universities and the Toprequested International physician trainer and
Keynote speaker for one of the worlds leading laser manufacturers and a master of artfully administering cosmetic injectables and the world’s best non surgical cosmetic procedures. He is the number one injector of Sculptra Aesthetic in the United States, a speaker and Physician Trainer for Sculptra Aesthetic as well as a nationally Top Ranked Platinum Injector, Trainer and Keynote Speaker for Allergan (Botox & Juvederm). Dr. Shino Bay Aguilera offers over 25 of the word’s leading edge, premier, laser & cosmetic technologies to optimize your results.
Call now to set up your Free Cosmetic Consultation: (954) 765-3005 to visit this world class, brand new offi ce of the future, located on glamorous Las Olas Boulevard in downtown Fort Lauderdale ( c o n v e n i e n t parking) Or for more Dr. Shino Bay Aguilera information and “Before & After” Treatment Result Photos, visit the New: www.ShinoBayDerm.com.
SLIM DOWNFOR THE SUMMER
lifestyle advice
DR. SHINO BAY AGUILERA Dual Board Certified Dermatologic Surgeon
Winner of the Best Non Surgical Facial Enhancement Award, announced at The Aesthetic AwardsTM Miami.
Shino Bay Cosmetic Dermatology Plastic Surgery & Laser Institute LLC. 350 E. Las Olas Boulevard, Suite 110
www.ShinoBayDerm.com
d optimally effective, this is
After Dual Frequency 2 in1 Skin Tightening Treatment
Before
SLIFESTYLEMAGAZINEGROUP.COM | JULY 2012 55
56 JULY 2012 | LIFESTYLEMAGAZINEGROUP.COM
Fraxel Treatment is a safe, non-invasive procedure that allows you to rediscover the fresh, healthy skin of your youth with results you can see and feel.
Exciting news for men and women that have sun damage, wrinkles or other signs of age!
Fraxel Treatment is a revolutionary laser treatment that helps you remove years from your appearance and regain a more youthful look. Fraxel delivers remarkable results with fast recovery. A FAMILY OF TREATMENTS TO FIT YOUR LIFESTYLE.
The most minimally invasive treatment, Fraxel Re:pair can produce dramatic improvement for severely damaged skin. The treatment tightens skin and wrinkles, irregular texture, age spots/ sunspots, and sun-induced redness. This is a single treatment procedure and will require 5 to
7 days of downtime. No down time treatments, like Fraxel Restore can produce signifi cant results for mild to moderately damaged skin over the course of 3 or more treatments. These will prevent the signs of aging so you can maintain a youthful look with lessening lines around the eyes, pigment irregularities, and uneven skin tones. Most return to routine activities the very same day. *The range of treatments varies in aggressiveness, downtime, number of procedures needed and results.
Dr. Stewart has been innovative in the fi eld of Aesthetic Dermatology well before it was recognized as a subspecialty, and was one of the fi rst to use injectable fi llers over 30 years ago. He is a pioneer in south Florida with the use of Botox along with the use of cosmetic lasers, including Fraxel and other devices for skin tightening and fat reduction. Fraxel has been recommended by Dr. Stewart for 8 yearsbecause it gives consistent results in almost every patient, and he has performed numerous successful treatments.
Call now to set up your Cosmetic Consultation: (954)-406-0846 to visit Dr. Roger
Stewart and the trained staff in their state of the art environment enhanced by professionalism and personal attention located in Fort Lauderdale. For more Dr. Roger Stewart & The Cosmetic Dermatology Center information along with “Before and After” Treatment Result Photos, visit the New: www.Cosmetic-DermatologyCenter.com.
RESTORE & REPAIR FOR RADIANT SKIN
lifestyle advice
ROGERSTEWART, M.D.
The CosmeticDermatology Center
6550 North Federal Hwy., Suite 330
Cosmetic-DermatologyCenter.com
LIFESTYLEMAGAZINEGROUP.COM | JULY 2012 57
Selecting the right company to process your credit card transactions can be a very frustrating experience, however one South Florida company has emerged from the pack, bringing clarity to what many merchants see as a very confusing industry. Boca Raton based FlashBanc LLC has quickly become one of the fastest growing and most successful merchant processing companies in the Nation. Scott Roy, FlashBanc’s vice president of marketing offers four areas where your business can save money and drive dollars to your bottom line.
Don’t Buy the “Low Rate” Approach
Ricky Gustafson of South Florida based, American Security and Fire Alarms Systems Inc. explains just how frustrating the process was for them, “We switched processors several times over the past 10 years, usually allured by the promise of lower rates. When FlashBanc analyzed our previous merchant processing statement, we found that what we though was our rate was actually only being applied to a small fraction of our transactions. FlashBanc’s plan saved us $200 a month, a meaningful number for our business. We’ve been with FlashBanc for over two years now, and they continue to
impress me with their support and professionalism.”
Beware of Hidden FeesHidden fees are a common
source of frustration for merchants. Watch out for maintenance fees, setup fees, customer service fees, reprogramming fees or any other fee that just doesn’t look right to you.
Watch Out for the BankMany businesses default to
processing with their traditional bank, which typically results in higher processing fees. Gustafson says, “We processed for several years through our bank, because we just assumed it was the most cost effective method. We quickly learned that they weren’t able to meet our service needs, and that they were actually farming our business out to a third-party processor.” Roy adds, “Banks aren’t credit card processing companies. If you are processing with your bank, you are almost certainly paying too much.”
Don’t Lease EquipmentRoy states, “Never lease your equipment as
this is an extremely expensive route to
go. Every day we run across businesses that are leasing a
$175 credit card machines for $39 a
month over 36 months.
Yes, you read correctly; they are paying $1,400 for a rather inexpensive piece of equipment that they have to give back at some point. Buy your equipment if at all possible. In fact, FlashBanc actually offers our customers free terminals!”
Choose wisely. Partnering with the right merchant processing company will enable you to custom-tailor a plan that will reduce your fees and drive profi t to your bottom line. The vast majority of businesses are paying too much for their credit card processing fees. Is yours? FlashBanc’s focus on savings and service has led to a stellar growth and the highest customer retention rates in the industry. To learn more, contact Scott Roy at 561-278-8888 or visit www.fl ashbanc.com.
Linda Mellor, Eugene Lorenz & Sherry SchlueterSharon & Wayne Burrell
Tasteof Spring
Christel Fiddyment & Stephan Harsch
0n April 28, 2012, 300 supporters of The Humane Society of the United States’ South
Florida Wildlife Center enjoyed the Taste of
Spring 2012 held at the home of former Florida
Attorney General Robert A. Butterworth and his
wife Marta in Hollywood.
scene on site
Culinary School at McFatter Technical Center
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Minerva Strum, PA, CPDE
Short SaleA short sale is an agreement with your lender(s) where they will accept less than the amount owed by you when the property is sold to a third party.
Why walk away from your mortgage?
Why use Minerva Strum?
Why a short sale and not foreclosure?
A short sale is always the best choice
754.366.3072
SE HABLA ESPAÑOL
Very high success rate...And you pay zero!
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Call (888) 656-5191Now to schedule you in-home
consultation by phone.
Restore | Repair | Remodel | Remarkable
Luxury Homes
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Kitchen Bathroom Roof Patios
“We are experts in Distressed Luxury short sale”
Kristie Kruger & Todd Templin
Sandy & John Benz
Doug & Carrie Leever
Robert & Christine Manze with Carol Moschella & Harry Tangalakis
Ali Waldman presented Honoree Alligator Ron Bergeron with his award.
Michael Schneider, Jill Beach & Dr. Russell Sassani Ross Sabath & Lainie Schultz Jones
BirthdayBall
Laurie Sallarulo & Kim Bentley
The American Cancer Society’s Broward Unit
held its 8th Annual Gala on May 12th. More than $200,000 was raised for local services including Reaching Out to Cancer Kids Programs, rides to
cancer treatment, support groups, free wigs and
prosthesis.
scene on site
Alligator Ron Bergeron, Julie Long, Event Chair Dr. Irving Rosenbaum & Anne Rosenbaum
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Tim Ratty & Brian Quail
Patti & Ted Morse
Julie Russell, Holly Lamberti & Candy Norton
Brian Quail, Jim Robertson, Bob Case & Sheriff Al Lamberti
Rick & Rita Case
Doug & Linda Von Allmen with Bill & Anne Scherer Jim & Summer Robertson
45th Annual DinnerAuction
Ja’Vonta Swinton, Boys & Girls Clubs ofBroward County Youth of the Year
April 21, 2012 was a Night to Remember at the Seminole Hard Rock Hotel & Casino where the Boys & Girls Club of Broward
County hosted their Annual Dinner Auction.
scene on site
Julie Russell, Jim Robertson, Michelle Case-Anderson, Scott Anderson, Debi Davis-Case & Bob Case
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BY BRUCE TURKEL
AND another thing...
THE DEADBEAT BRAND
Have you ever witnessed the Pocket Pat? When done well it’s a thing of beauty.
I was invited to lunch by Lloyd. He’s a successful businessman and wired into the goings-on in South Florida. When the bill came, Lloyd made a fl ourish of snatching the check and announced it was his treat. He examined the charge and reached for his billfold.
Lloyd looked up at me with a look of abject horror as he patted each of the pockets in his suit. “I must have left my billfold on my dresser,” he said. “I’m so sorry. It was my treat.”
“Was” clearly was the key word. I handed the waiter my credit card.
Months later, Lloyd called me to get together for lunch again. Now I might be crazy but I’m not stupid, and I really didn’t relish getting together with him again. After all, fool me once, shame on you. Fool me twice — well, you know what happens then.
But Lloyd reminded me that he owed me lunch and it was his treat. He’d be sure to remember his wallet. Okay, so maybe he really did forget his wallet. I forget things all the time. It could happen to anyone.
Near the end of the meal, Lloyd answered a call on his cellphone. After listening to the phone his face drained of all color. “Oh my God, I’ll be right there,” he said as he hung up.
He mumbled something about an emergency, threw a bill on the table, and ran off.
When I looked down, I found a dollar laying there. “He must have meant to leave more,” I thought, “but was clearly distracted. An honest mistake.”
I paid the other 27 bucks.Stupidly, I agreed to have lunch
with him again a few months later. Not because I wanted to pay a third time, but because I needed to ask him about a particular piece of business.
Plus, I fi gured he’d already exhausted his bag of tricks and wouldn’t
dare try to shaft me again.But you know what
they say about fi ghting with a pig. They’ll just pull you down to their level and cover you with mud. Plus, the pig enjoys it.
This time I was in a hurry and told Lloyd, who I was now referring to as Pocket Pat that I had a hard stop at 12:50. We picked a cash-only sandwich
shop near my offi ce. Service was slow and we didn’t get done until almost 1:00, so when the $17 bill came I was really in a hurry. Pocket Pat again made a fl ourish of pulling out his billfold, but wouldn’t you know it, all he had was a hundred. Well, we could always wait for the waiter to get change (I was now 15 minutes late). I threw a twenty on the table and rushed off.
Am I telling you this because I enjoy telling people that I’m a chump? Hardly.
As Dov Seidman writes in his book How, “How you do
anything is how you do everything,” and needless to say, I’m not the only one Pocket Pat has snookered. And being the gossipy little biatches we are, we talk about it. So Pocket Pat is known around town as a conniving deadbeat. That’s his brand.
Brands are created whether you decide to build them carefully and compulsively or do nothing at all. But you only have so much control over what people think of your brand to begin with. If you’re not scrupulously managing your messaging and activities, you’re abdicating responsibility to forces outside your control, many of which are eager to see you fail — or at least laugh at you behind your back.
Saab didn’t control their brand. Instead of consistently standing for something emotional and focused they kept searching for meaning. And while Volvo became one of the most profi table European brands in the United States, Saab has been passed from hand to hand and may or may not be out of business by the time you read this.
Sarah Palin didn’t control her brand. Given the opportunity to run for one of the most powerful offi ces in the world, she didn’t prepare for news interviews. Instead she watched her public persona dwindle from superstar to question mark to laughing stock. Sure, she built a name for herself and put some money in the bank, but at what cost?
Puerto Rico didn’t control its brand. Once one of the most desirable tropical tourist destinations, years of inconsistent messaging and an island-wide obsession with the Statehood vs. Commonwealth fi ght eroded the brand so thoroughly that the Dominican Republic has eaten PR’s lunch, fufu and all.
Like Pocket Pat, these brands lost market share because their actions were not in lockstep with their messaging and chipped away at their marketability. Quite simply, people don’t buy what you do, they buy who you are. And if the who you are does not present people with a consistent and compelling image of what’s in it for them, they won’t buy at all.
Unless it’s lunch. And you’re with Pocket Pat.Bruce is a branding expert who makes his clients’
brand experiences more valuable.
He’s worked with great organizations including
Discovery Channel, Baptist Health, MetCare, and
Miami. He’s spoken at MIT, Harvard, and hundreds of
conferences. He’s been on NPR and CNN and featured
in The New York Times and Fast Company Magazine.
He has published three books on advertising including
Building Brand Value. LP
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