Launch Meeting - 2005 1

Global Financial Solutions Inc.

October 19, 2005

Paul Freedman MBA, CFP

paul.freedman@axa-insurance.ca

416-721-4931

Launch Meeting - 2005 2

Agenda

Ideas for Guaranteed Sales

LifeBeat – Comprehensive Critical Illness PLUS Long Term Care

Critical Illness – Sell Less to Sell More

What else is new at AXA

Questions

Launch Meeting - 2005

AXA’s Horizon Family of

Life Insurance products

Launch Meeting - 2005 4

The Horizon Family of Life InsuranceProducts

Give people real financial security, and provide them with life confidence.

Launch Meeting - 2005 5

Life Insurance plus capital appreciation

Who is taking the insurance risk?

Who is taking the capital appreciation risk?

Read the contracts…..

Launch Meeting - 2005 6

Universal Life

“ The purpose of the illustrations in this proposal is to demonstrate the features of the recommended policy. They are based on assumptions and should be treated as hypothetical. The illustrations should not be considered an estimate or a guarantee of future policy performance.”*

* SLF UL

Launch Meeting - 2005 7

Universal Life

“ This illustration is provided for information purposes to facilitate your understanding of the product. The above data must not be considered as a guarantee of the future results, which could be higher or lower depending on the real returns obtained on your investments.”*

* IAG UL

Launch Meeting - 2005 8

Universal Life

“ It is important to bear in mind that your actual benefits will vary according to the premiums paid, the investment options you chose and the interest rates in effect during the term of the policy. As the insurance costs and administration fees are fully guaranteed, the interest rates for the investment options you have chosen will be the factor that has the biggest impact on returns.”*

* AXA UL

Launch Meeting - 2005 9

Participating Whole Life

“ Actual dividends will vary based on a number of factors, including investment returns, mortality, expenses and taxes. The company may change the basis used to determine its dividend scale and the amount, if any, of allotted dividends. Values and features that depend on dividends will vary accordingly and are not guaranteed.”*

* Canada Life PAR

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The Horizon Family of Products

“ The premiums and cash values are guaranteed values according to the present illustration.”*

* AXA Horizon

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Guarantees within AXA’s Horizon products

Guaranteed Premium

Guaranteed Premium Payment Period

Guaranteed Cash Values

Guaranteed Death Benefit

Guaranteed Paid-up insurance

Guaranteed Extreme Disability Benefit

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Extreme disability benefit (EDB)

Written into the contract

50% of the face amount insured to a maximum of $250K

Tax free benefit

No interest charges

Does not cancel the contract

Available up to age 60

Automatically included in many AXA contracts

Five of seven ADL’s to qualify

Cash for palliative health care when needed the most

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Build your business with guarantees

People deserve to see a fully guaranteed plan

Successful agents reduce risk for their clients and themselves

Build your practice on a guaranteed foundation

Make more money

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Horizon 20 – Limited Pay Non Participating Whole Life

Horizon 20 provides the highest cash values in the industry

Clients who like guarantees and have a long term focus will find this product very attractive

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Guaranteed 20 Pay Comparison

*40 MNS $250K LifeGuide V2005.09

Company Product Premium Cash Value @ age 65

AXA Insurance Horizon 20 $3,357.50 $125,000.00Unity Life Life Option 2 - 20 Pay $4,002.50 $107,427.00

AIG Life 20 Pay Life $3,610.00 $82,790.00Desjardins Fin. Secur 20 Pay Whole Life $2,532.50 $66,850.00L'EXCELLENCE Vie Acquittee 20 Paiements (syndique) $2,337.50 $65,000.00The Empire Life 20 Pay Solution $2,205.00 $64,500.00RBC Insurance Foundational Life - 20 Pay $2,406.45 $63,115.00Western Life @pprove T100 - 20 Pay $2,400.00 $63,015.00The Canada Life Dynaterm - Option 2 $2,320.00 $61,250.00National Life NL Guaranteed UL - 20 Pay (Standard) $2,450.52 $61,225.00The Standard Life SLT-100, 20 Pay $2,325.00 $55,750.00IA Pacific Life Axis L20 (Standard) $2,465.00 $55,375.00Industrial-Alliance Axis L20 (Standard) $2,465.00 $55,375.00RBC Insurance Foundational Life - 20 Pay $2,406.45 $63,115.00Transamerica Life PROTECTORPlus 20-Pay (Non-Smoker) $2,300.00 $51,272.00Manulife Financial LifeWise 20 $2,330.00 $49,000.00Assumption Life Concept 2001 - 20 Pay $2,625.00 $20,500.00

Launch Meeting - 2005 16

Horizon 20 - Target Market

Need for life insurance

Successfully utilizing RRSP’s for retirement

Not willing to take risks

Wants guarantees

Focused on long term

Appreciates simplicity

Financially sound

Age 35 – 55

Launch Meeting - 2005 17

Horizon 20 – Very attractive internal rates of return with no risk

Female age 40

Non Smoker

Premium is $723 annually

Death Benefit is $50,000

Cash Value at age 65 is $25,000

Guaranteed annualized rate of return:4.36%

Launch Meeting - 2005 18

AXA’s Horizon 20 vs. Universal Life with guarantees

UL Guaranteed 20 Pay *

Equal premiums $770

Guaranteed interest bonus 1.20%

Guaranteed interest on funds at 3%

Total Cash Value at age 65 : $22,792

Guaranteed Cash Value at age 65: $12,245

AXA cash value advantage: + $12,755*40 MNS $50K

* IAG UL

Launch Meeting - 2005 19

AXA’s Horizon 65 A limited pay life insurance solution

Minimum 15 years of premium payments

Non Participating

Permanent whole life protection

Best for ages 50 to 65

Fully guaranteed

Simple to understand

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Estate planning case

Male age 62

Term insurance now…

Wants to spend what he has in RRSP and open money and ensure $500K to grand children

Wants guaranteed payment period

Long Term Care concerns later in life

Has the means to single pay

No risk…. No risk…

Launch Meeting - 2005 21

Limited pay UL – with Life annuity

Limited pay UL*

15 year payment period

Life annuity to fund annual deposits of $20,355

Interest assumption of 3%

Death benefit is face plus fund

End of year 15 $129K Guaranteed Cash Value

$168K Total Cash Value

$539K Death Benefit

* RBC FL UL

Launch Meeting - 2005 22

AXA’s Horizon 65 – The better solution

Limited pay whole life non par product

Guaranteed premiums for 15 years of $20,355

No interest rate assumptions needed

100% guaranteed cash values, death benefit, premium payment

End of year 15 - $310K Guaranteed Cash Value

$500K Death Benefit

Launch Meeting - 2005 23

AXA Horizon 65 – The better solution

Horizon 65 provides $142K more cash value

Fully guaranteed

No risk for the client or you

Simple to understand

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Build your business with guarantees

Simplicity

No interest rate assumptions

All figures are fully guaranteed

Easy for other professionals to understand (ie. Lawyers & Accountants)

Six page illustration vs. UL and par whole life’s ten to sixteen pages

Competitive compensation

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AXA’s Horizon family provides competitive agent compensation

45% FYC

Plus Bonus

5% from years 2 to 5, then 2% from year 6 and over

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Compensation comparison

Limited pay UL

70% FYC on minimum premium

Excess premium 12% FYC

3% renewal for the life of the contract

Horizon family of products

45% FYC

5% renewal until the 5th year

2% for the life of the contract

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20 Pay UL

Premium $770

FYC $346

Bonus @ 100%

Total = $682

Horizon 20

Premium $770

FYC $347

Bonus @ 100%

Total = $684

MNS Age 40 $250K

AXA’s Horizon Family of products provide competitive compensation

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AXA’s Horizon Family of products provide competitive compensation

15 Pay UL

Premium $20,355

FYC $8,536

Bonus @ 100%

Total = $17,073

Horizon 65

Premium $20,355

FYC $8,565

Bonus @ 100%

Total = $17,130

MNS Age 62 $500K

Launch Meeting - 2005

AXA’s Horizon Family of

Life Insurance products