Re-­‐defining  Supply  Chain    &    

Reducing  Agri  Food  Waste  

The                                        Approach  

State  of  F&V  Supply  chain  in  India  

Bridging  The  Gap  

     -­‐      Ensuring  Fair  Value  genera?on  to  the  Farmer  through  integrated  sourcing  ,  washing  and  grading  

     -­‐        Ensuring  Safety  of  Produce  by  impar?ng  best  prac?ces  in  GAP,  NPM  &  Organic  cul?va?on  to  farmers  

     -­‐        Zero  tolerance  for  wastage  in  back  end  supply  chain  through  end  to  end  cold  chain  logis?cs  

     -­‐        Enhancing  Customer  Sa?sfac?on  by  ensuring  hygiene,  freshness  and  increased  shelf  life  through  processing  and  retail  packaging  

Create  Value  for  Farmers  

Safety  of  Produce  

Zero  Wastage  

Enhance  Customer  Value  

Adding  value  at  every  stage  in  the  F&V  Supply  Chain  by  bridging  the  gap  one  piece  at  a  >me  

The                            Approach  •  The  Last  mile  in  the  vegetable  supply  

chain  forms  the  bedrock  wherein  the  value   of   a   produce   is   either  enhanced,  eroded  or  wasted.  

•  Driving   Change   by   harnessing   the  immense   benefits   of   Scien>fic  Packaging  &  Storing  of  vegetables  

         Working  towards  a  tomorrow  where  every   fruit  &  vegetable  produce   harvested   finds   a  home   with   all   the   FARM  freshness  locked  in    

FARM  freshness  all  locked  up.!!  

The                              Approach  •  Packed  farm  produce  will  help  retain  the  

freshness   right   through   the   varying  environmental   condi>ons   through   the  supply  chain  

•  Only   thoroughly   graded   produce   gets  packed   thereby   ensuring   a   lean   supply  chain  

•  Maintaining   hygiene   by   ensuring   as   few  hands   as   possible   handle   the   produce  before  it  is  consumed  

•  Food   Timeline:   Ensures   freshness,  hygiene  &  nutri>onal  value  upto  the  last  mile  

End  Consumer  

Retail  Outlet  

Packaging  &  Distribu>on    Centre  

Collec>on  &  processing  

Community  FARM  

0  hrs  

36  hrs  

10  hrs  

42  hrs  

24  hrs  

The  use  of  Cold  Chains  in  logis>cs  have  definitely  helped  ensure  safe  transporta>on,  however   the   last   mile   packaging   plays   a   pivotal   role   in   ensuring   wastage   from  handling  is  minimized  while  retaining  Freshness  and  maintaining  hygiene.  

Packed   Carrots   from   LEAF   have   alone   helped   Super  Markets  &  Hypermarkets  reduce  floor  wastage  from  a  staggering   12%   to   1%   apart   from   reduc>on   in  manpower  cost  

The                              Approach  •  Benefits   to   retail   customers   on   using   packed  

vegetables  are  immense:    -­‐  Easy  to  handle    -­‐  BeYer  inventory  management    -­‐  No  further  grading  required    

     -­‐  Reduce  manpower  requirement  in  back  end    -­‐  Packed  vegetables  are  visually  more  appealing    -­‐  Increases  Shelf  Life  and  Reduces  floor  waste  

Promo?ng  Packed  Vegetables  –  Ini?al  Challenges  

Consumer  Behavior  

•  Given  the  mixed  grade  of  vegetables  available  in  local  market,  Indian   Consumers   have   been   condi>oned   to   selec>ng  vegetables  a^er  physically  verifying  and  grading  the  produce    

•  This   approach   gets   extended   even   to   packed   vegetables,  wherein   there   is   some>mes  a   tendency   to  open   the  pack   to  verify  the  quality  

Iden?fying  right  packing  material  &  equipments  

•  F&V  packaging  being  a  very  nascent  industry,  ge_ng  the  right  packing   material   &   equipment   was   a   challenge   when   LEAF  started.  

Just  as  the  market  for  packed  fresh  fruit  juices  took  its  >me  to  gain  trac>on  and  gain  the  trust   of   consumers   ;   packed   vegetables   too   have   a   huge   percep>on   challenge   to   be  overcome  before  it  becomes  mainstream    

Retailers  as  Agents  of  Change  •  Market  acceptance  for  packaged  medium  

       of  vegetables  and  fruits  is  s?ll  in  its  infancy  

•  There  is  a  need  to  increase  awareness  amongst  consumers    •  While  we  can  act  as  a  catalyst,  Retailers  are  the  real  agents  of  

change.   They   have   the   ability   to   raise   awareness   about   the  benefits  of  packaged  vegetables  amongst  their  customers    

The                              Approach  

Moral  &  Social  Challenge  -­‐We  have  reached  a  >pping  point  with  regards  to  managing  agriculture  waste.    

-­‐ The  only  way  to  overcome  this  agrarian  crisis  is  for  all  stake  holders  including  retailers        and  end  customers  to  adopt  innova>ve  methods    in  the  handling  of    vegetable  produce  

•  The  Road  Ahead          While  we  are  enthused  by  the  response  received  from  our  

esteemed   customers  on   the  benefits  of   promo>ng  packaged  carrots  and  other  vegetables;  we  feel  there  is  immense  scope  for  this  industry  to  evolve  and  become  mainstream.  

       We  do  see   the  possibility  of  packed  vegetables  becoming  a  standard  prac>ce  in  the  near  future  

         Mass  scale  acceptance  of  packaged  vegetables  in  a  market  like  India  will  provide  a  huge  business  opportunity.    

         However,  such  a  solu>on  needs  to  be  cost  effec>ve  to  aYain  a  wider  footprint.  

The                              Approach  

The                              Approach  To  Conclude  

             While  the  Challenges  facing  the  fruit  &  agriculture  supply  chain  sector  are  one  too  many,  we  can  bridge  the  gap  introducing  innova>ve  solu>ons.  

•  Given  the  immense  benefits  of  packaging  vegetables  &  fruits,  we  feel  the  >me  is  ripe  for  such  an  approach  to  be  made  a  standard  industry  prac>ce.  

•  A   concerted   effort   by   all   stake   holders   concerned   to   propagate   the   benefits   of   packaging  would  generate  awareness  amongst  the  consumers  and  also  help  spread  the  virtues  of  packed  vegetables  and  reduc>on  of  food  waste      

Quo?ng  UN  Under-­‐Secretary-­‐General  and  UNEP  Execu>ve  Director  Mr.  Achim  Steiner.  

“  In  a  world  of  seven  billion  people,  set  to  grow  to  nine  billion  by  2050,  was?ng  food  makes  no  sense   –   economically,   environmentally   and   ethically.   To   bring   about   the   vision   of   a   truly  sustainable  world,  we  need  a   transforma?on   in   the  way  we  produce  and  consume  our  natural  resources.”