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Thriving in the Web 2.0 World:Facebook, Blogs and Wiki's, Oh My!
National League of Cities
State Municipal League Executive Directors Summer Meeting
Laura L. Efurd, ZeroDivide
August 1, 2008
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Confession: I am not a techie!
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Web 2.0
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What is Web 2.0?
The Web as a fully interactive and portable medium – Social Media
•Dynamic•Wisdom of Crowds•User Generated Content•Contribution•Participation•Sharing Information online
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Web 1.0 Web 2.0
One-Way CommunicationTwo-Way Communication
Interactive
Monologue Dialogue/Discussion
Controlled MessageParticipatory
Collaborative
SpinTransparent
Authentic
Competition Collaboration
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Why You Should Care about Web 2.0
• It is not just about the tools, it is about a paradigm shift:– Changes social norms and behaviors– Impacts economic and political power– Changes expectations– Changes how people communicate– Changes their interactions with organizations and institutions
• Preparing for the next generation
• Leadership
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Characteristics of the Web 2.0 World
Decentralized
Collaborative
Transparent
Interactive
Real Time
Power of the Collective
Open Creative
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build community
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spread the word
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support your brain trust
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Share Who You Are
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get people to join your cause
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Advocacy Web 2.0 Style
• Proprietary to participatory
• Pushing power to the edges
• Process v. outcomes
• Leadership facilitates not dominates
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