24
Lean Product Marketing by Cindy F. Solomon Dec 8, 2014 Leancamp SF
| Date post: | 13-Sep-2014 |
| Category: |
Business |
| View: | 1,576 times |
| Download: | 0 times |
Lean Product Marketing
by Cindy F. SolomonDec 8, 2014 Leancamp SF
© Cindy F. [email protected]
• Founder, Global Product Management Talk and Startup Product movement for product excellence• Pioneered Socratic format for Twitter Chats to cultivate global knowledge communities• 42 Rules Product Marketing #13 Emulate Twitter• ProdBOK, Product Management And Marketing Body of Knowledge• 20 years of web development, services, consulting & software product marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley. www.linkedin.com/in/cfsolomon/
Cindy F. Solomon, CPM, CPMM
Key Takeaway #1
Contribute Value
in every interaction
Key Takeaway #2
ASK QUESTIONS
Key Takeaway #3
LISTEN to what IS & what is NOT
being communicated
Key Takeaway #4
STRATEGIZE
Define
Lean ContentProduct Marketing
Lean Content
• Write less and say more• Curate• Analyze Data • Create fast feedback loops • Provide on-demand messaging
across platforms
http://leanentrepreneur.co/tech-product-marketing-channel-segment
Lean Marketing
http://gigaom.com/2012/12/03/marc-andreessen-not-every-startup-should-be-a-lean-startup-or-embrace-the-pivot/
Product Marketing
http://www.consumerpsychologist.com/intro_Product.html
http://www.cyberalert.com/blog/index.php/better-content-marketing-core-components-latest-industry-trends/
http://www.informing-arts.biz/cco-magazine-good-enough/
© Cindy F. [email protected]
The Global Product Management Talk • Tweet that traveled 7400 miles• Socratic Twitter Chat format• Difficult to tweet & discuss complex issues• Recorded thought leaders via Skype• Top 10 business podcast on BlogTalkRadio• 2 years >100 podcasts >35k listeners/episode• Community: >1800 SF members, 10 locations• Conference: Startup Product Summit (2X SF –
next Sydney, Australia Vivid June 6, 2014)• School: Startup Product Academy
http://www.blogtalkradio.com/prodmgmttalk
© Cindy F. [email protected]
Recommended Tweet Format
“Please Retweet: [article name] [by @author]
[shortened URL] [optional comment] [#hashtag]”.
© Cindy F. [email protected]
Twitter Chat Best PracticesPost Event
Following Each Twitter Chat
1. Capture tweets on storify http://storify.com/prodmgmttalk/
2. Post transcript to slideshare 3. Post and repackage content across mediums
beyond Twitter scoop.it4. Blog 5. Reach out to local participants & meetup!
© Cindy F. [email protected]
Daily Content Promotion Tools
1. storify http://storify.com/prodmgmttalk/ 2. slideshare http://www.slideshare.net/CFSolomon/3. scoop.it http://www.scoop.it/u/startup-product
4. Bufferapp 5. Blog Medium, Tumblr, Wordpress, blogspot
6. Prlog http://startupproduct.com/broadcast-news/
© Cindy F. [email protected]
@cindyfsolomon@prodmgmttalk@startupproduct
Please connect with me on linkedin! www.linkedin.com/in/cfsolomon/
Startup Producthttp://startupproduct.com
Local Meetups: http://www.meetup.com/StartupProductTalks/http://www.meetup.com/StartupProductEastBay/http://www.meetup.com/StartupProductAcademy/
