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Stage 3: Preparing to GrowLesson 3: Building your Team; Developing your Elevator Pitch

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Review• GKG – Get. Keep. Grow• CAC – Customer Acquisition Costs• LTV – Lifetime Value of Customers

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ObjectivesBy the end of this lesson you should be able to:• Understand reasons to identify business partners• Identify business functions that you do best and

functions that business partners can do for your business

• Identify Strategies to find business partners

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Objectives, cont.By the end of this lesson you should be able to:• Understand why the elevator pitch is

important• Learn components of “the pitch”• Develop and test your elevator pitch

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Finding the right partner• Define & validate your market / product-mkt fit• Identify core values• Develop selection criteria - core competencies

needed• Diverse talents; complimentary skill sets.• Different skills and weaknesses• Negotiate a partnership agreement

– (BCLS EBSCO Legal Info. Ref. Ctr)

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