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http:\\www.learning2gether.eu

Microblog• Cosa sono• Perché• Come

Modulo 7 – Twitter e Blog per PMI

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http:\\www.learning2gether.euCosa sono i Microblog

Diversamente da un blog standard, i microblog si limitano alla pubblicazione di brevi messaggi simili agli sms. Il microblog più noto è Twitter.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPerché i Micoblog

• Brevi e precisi (limite di 140 caratteri – meno è meglio)

• trasparenti (tutti possono vedere i tuoi tweet)• Molto veloci• Breve tempo di risposta• Economico • Effetto moltiplicatore (retweet)

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPerché i Microblogs

• È semplice ampliare la portata

• Facile da usare • Ok per posizionarti

come esperto

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http:\\www.learning2gether.euMicroblog - come

Iscriviti e crea un account twitter• https://twitter.com/

Completa i dettagli del profilo• Scegli il nome giusto per il tuo account twitter • Carica una foto• Inizia a twittare

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

• Tweet -> un tweet è un aggiornamento su twitter

• Follow -> seguire qualcuno significa che ti iscrivi ai suoi tweet

• Follower -> i follower sono persone che si son iscritte ai tuoi tweet

• Following -> mostra le persone che stai seguendo

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

• Hash-Tag -> un hash-tag è su twitter una parola chiave, per identificarla come tale usa il simbolo #

• Retweet -> un retweet è una risposta a un tweet che include il tweet originario (moltiplicazione dei tweet): un tuo followers legge il tuo tweet, lo trova interessante e lo ritwitta ai suoi follower.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

• Twitter è tutto incentrato su Followers e Following

• Ricevi i messaggi di coloro che segui e coloro che ti seguono ricevono I tuoi messaggi

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

Cerca di avere molti follower, che devono essere molti di più di coloro che segui.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

• É ok twittare molte volte al giorno (più spesso che su Facebook)

• Tuttavia, non inseguire I numeri. Se hai qualcosa da dire twitta, inn caso contrario per un giorno non twittare

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

• Twitter ha un linguaggio speciale (dovuto al limite dei 140 caratteri)

• Osserva e impara

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

• Il contenuto è “re”• Ritwitta messaggi utili• Twitta link utili e interessanti• Osserva quali tweets vengono

ritwittati molto e rimodula il tuo operato

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http:\\www.learning2gether.eu

Ricorda:Così come gli altri canali social media, Twitter non è una piattaforma di vendita

Microblog - come

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

Twitter offre anche vari prodotti pubblicitari a pagamento• promoted tweets• promoted accountsValuta se ne vale la pena in funzione della tua strategia e delle tue risorse.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMicroblog - come

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