7/31/2019 Lecture 1 Comunication Skills

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M.AJMAL KHURSHID

COMMUNICATION SKILLS

What is communication?

Communication skills

Modes of communication

Importance and benefits of communication

Components of communication

Effective communication

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INTRODUCTION

One of the vital keys to success is the ability to communicate effectively. In wake ofglobalization and interaction with international markets, the need to understand andcommunicate, specially in English, has become more important than ever. Englishcommunication skills help the individuals to be more confident and effective in the

language (for professional and personal enhancement: individual need, situation,purpose and role: write effective memos, letters and reports, prepare and delivereffective presentations).

What is communication? 

It is an exchange of information, news, ideas etc among people.

Communication is a process of transmitting and receiving verbal and nonverbal messages. Communication is effective when message is conveyed and understood. Two way process of exchanging ideas.

Communication skills 

Communication skills involve the human ability to convey one’s ideas, thoughts or messages etc

in a proper and understandable manner.

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Modes of communication

There are three modes of communication

1. Oral communication: major part of informationflow.

Face to face, telephonic conversation

2. Written communication: exchange of information,ideas etc in written words.

Letters, e-mails, memorandums and reports

3. Non-verbal communication: exchange of ideas insymbols and gestures (hand, eye, head).

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 information, rules, decisions, proposals,contracts, agreements etc  

3. Special importance in modern society 

For business oriented or commercial society 

Example of large scale advertisement or media-hype by the multi-national companies 

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COMPONENTS OF 

COMMUNICATION The following are the six components ofcommunication:

1. Context  

Its is the reason behind the communication 

Every messages, oral or written, begins with context 

Includes country, culture, organization and external and internal stimuli (both of sender and receiver)

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2. Sender (Encoder)

As a sender you use symbols that express your message and create the desired response 

3. Message 

The core idea you wish to communicate; consists of both verbal and nonverbal symbols  

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4. Medium 

The way in which message is conveyed. Depends upon contextual factors and on the nature of message itself It can be printed word, electronic mail or sound (written or spoken) 

5. Receiver (Decoder)

Reader, listener or decoder

Receiver is influenced by context and by his/her mental filter(his/her own views and experiences of the world)

6. Feedback (Response)

Reaction-it determines the success or failure of communication.It can be oral or written.

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Sender-Encoderexpression, attitu-

des, ideas

Messageand

Medium

Receiver- DecoderExperiences, skills,

perfections

Feedback

Contextstimuli

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Effective communication (7 C’s) 

The effective communication is the one which is complete, concise, considerate, concrete, clear,

courteous and correct in all respects.

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Reference Books 

Get Your Message Across: The ProfessionalCommunication Skills Everyone Needs by Jacqui Ewart, Tony Schirato, Gail Sedorkin -Business & Economics - 1998 - 180 pages

101 Ways to Improve Your Communication Skills Instantly by Jo Condrill, Ph.D. Bennie Bough - LanguageArts & Disciplines - 1999 - 110 pages

Communication Skills: Stepladders to Success forthe Professional by Richard Ellis - Education - 2003 - 165 pages

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Reference Sites 

www.nonviolentcommunication.com 

www.mindtools.com 

www.managementhelp.org/commskls/c mm_face.htm