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Lecture 2

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course DSDN 111 Wed 9th March 2011
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B4 Tuesday studio visit www.visualcomplexity.com You will need pencil, paper, craft knife &cutting mat.

See you Friday in studio with paper and pencil!.

That was then

You have visited www.visualcomplexity.comYou have project 1 brief. Copies at front after lecture

Your workshop training.- delayed due to technicians

This is now

Studio start times are at 8.30 am 10.30 am

Studio groups are now set in stone!

Move now and you face the wroth of Jordan or Alex!!

Great..now what....

ABSTRACTION

Dictionary .............................not aiming to depict an object but composed with the focus on internal structure and form

Dictionary ...not aiming to depict an object but composed with the focus on internal structure and form

the lies about abstraction •a visual composition of stuff

•too academic to be enjoyed by the average person

•too simple to mean anything important •a 3 year old could do that or better.

•it has no real value –just hype

the truth about abstraction “Creation needs intuition on the one hand and conscious analysis on the other .” Moholy-Nagy - The New Vision

“Geometric forms and the colours of the spectrum are the simplest and most sensitive and thus the most powerful and delicate means to represent an expressive example of form” Johannes Itten

head heart hands

Abstraction is a response to information.We use emotive, mathematical, theoretical, cultural or spiritual fundamentals to strip away the layers and expose a hidden structure.“The truth or essence.”

“my goal is to awaken the feeling for the essence of things.” Johannes Itten

• fluidity • direction • weightlessness

focus on the internal structure

precedent development form+ =

precedent is developed into form

Project 0ne

Project 0ne

Making Shapes

DESIGN CHALLENGE Your design challenge is to create a series of ‘abstract’ objects/forms that responds to a collection of information. This collection of data will be a complex set of data that will require analysis, interpretation, and transformation. You are to consider light and shadow primarily as compositional devices aiding and abetting the geometry, rhythm and relativity of the parts making up your design. In designing these compositions you will utilise a variety of elements, principles and strategies that will organize and arrange parts of the design so that they are seen together as a coherent composition.

KEY TERMS DESIGN ELEMENTS lines, planes DESIGN STRATEGY abstraction ORGANISING PRINCIPLES OF DESIGN balance, rhythm, contrast, symmetry COMPOSITIONAL STRATEGIES cropping; positive / negative; contrast CONSTRUCTION assembly / slotting / fixing / tracing / outlines

GEOMETRY [PROPORTIONING SYSTEMS AND COMPOSITIONAL STRATEGIES] To create unity from many parts requires imagination, perception, and skill.

For this project you are expected to start thinking about the factors that come into play whereby parts of a design can be formed and arranged so they are seen together as a whole. It is not only the form of the parts themselves that contribute to unity but rather it is the spatial relationships between the forms from which unity may arise. A way of ordering this potential diversity is through geometry. Geometry can suggest ways to organise forms and spaces between. Geometry enables a designer to organise an entire ensemble of parts.

Through geometric systems of proportion the parts and spaces between can relate to the order of the whole resulting in a visual coherence. Underlying any proportioning system therefore is a characteristic dimensional ratio that establishes a consistent set of visual relationships between parts and the whole of a design.

remember the quote from frank lloyd wright dsdn 101 lecture!

“think simples get back to the first principles –of geometry”

www.visualcomplexity.com

Contrast implies at least two components

• light / dark • hard / soft • straight / curved • solid / void

Working for or against each other .

But always in relation to each other.

start point or line

fold

cut

Translate into 3D

hedi slimane

bill hensen

hiroshi sugimoto

BALANCE

?

RHYTHM

rhythm implies movement

movement is a visual expression of rhythm

but the rhythm doesn’t always move, you do!

SYMMETRY

“Much of the beauty that arises in art comes from the struggle an artist wages with his limited medium.” Henri Matisse

studio work •low resolution •hand-held

Please note penalties and submission notes in course

outline on www.firstyeardesign.com site.

A+ A A- B+ B B - C+ C D E N/S

Submission Requirements Assessment Project 1 worth: 30%

Due: Tuesday 25th March by the end of your studio session .Hand in is to your tutor All 3 pieces of the project will be put in the box provided and labelled clearly 1.Final 3D card construction/model 2.Final wire + thread model 3 2 x A5 Black and White photos

CRITERIA_ In addition to the criteria listed in the overall paper outline, you will be assessed in this project on the following:

RESEARCH: Evidence of understanding of design principles investigated throughout this project. Evidence of research by/through design by making, experimenting, and testing ideas. CARD MODEL: A refined design of the 3D form construction which has strengthened one of the chosen principles of design in the composition. WIRE +/OR THREAD MODEL: Evidence of a developed, refined, and transformed design utilizing the initial card model as the starting point for the design. Evidence that this has strengthened one of the chosen principles of design in the composition.

PHOTOGRAPHS :One A5 black and white photo of wire model One black and white photo of wire model CRAFT: Consideration towards/for a well crafted set of drawings and models

Presentation/Review.Our first presentation will be a group one.Beginning of studio 29th March Presentation is an important aspect of “owning” our work. Presentation is also a mandatory component of the course.Presentations are not intended to be scary but for some they are We hope that they are challenging and seen as an opportunity to put your work’s best foot forward But most importantly presentations give you an insight into how OTHERS see your work.This is a skill you will develop over your time and you will gain confidence as you go on. Any concerns please speak to your tutors. They feel your anxiety!!


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