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Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO,...

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Legal Marketing Service for Law Firms & Lawyers Let us Build/Improve your Law Practice digital outreach 2019 Legal Desire Media & Publications LEGALDESIRE.COM/MARKETING Certified
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Page 1: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Legal MarketingService for Law Firms & LawyersLet us Build/Improve yourLaw Practice digital outreach

2019

Legal Desire Media & Publications

LEGALDESIRE.COM/MARKETING

Certified

legaldesire.com

Page 2: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Let's Build/Improve your Digital PresenceAre you a Lawyer or representative of Law Firm looking for Legal Marketing

for law firm to gain outreach and exposure. We offer awesome exclusive

Legal Marketing services in various segments.

We work exclusively with lawyers and law firms to create holistic legal

marketing strategies that are designed to strengthen and elevate your firm’s

brand. Serving our clients for Website Development, Design, SEO, Building

Organisation Digital Presence, Content Marketing, Event Marketing,

Managing organisation Business Development goals etc.

Because...Today’s legal marketplace is robust, and potential clients have many law firms

to choose from. Your competition can be formidable. In order to acquire the

kind of clients your firm desires, you must have a team at your side dedicated

to that pursuit.

Whether you seek to increase your footprint geographically or by client type,

We apply a breadth of knowledge and experience to the task of expanding

your exposure. Our seasoned team members utilize a kit of proven digital tools,

including on-page and off-page search-engine optimization, to get your firm in

front of the people you want to be found by.

LEGALDESIRE.COM/MARKETING

Page 3: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

GLOBALREADERSHIPOF MILLIONS

For over last 6 years, Legal Desire has been a

publisher of legal news and has become one of

the fastest growing legal news and information

brands by bringing the company’s heritage of

credible advice and guidance to a global online

audience with Millions of Readerships across

Global Legal Fraternity. Legal Desire brings an

objective, informative and 360-degree perspective

to today’s complex legal stories.

From historical milestones to current events, the

news team takes an in-depth approach to

covering the top global & national agenda issues

through live blogging of judgment, news

coverage, analysis, opinion, interviews, data,

photography, video, special reports and more.

Legal Desire's publications are cited widespread

by various nation’s ministerial departments,

research organisations, members of parliament,

institutions, research scholars, lawyers, law firms,

corporates, students etc.

Publisher of Credible Legal News, Research & Insights

Accredited by

Page 4: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

E D I T O R I A L B O A R D

Founder & Editor-in-Chief: Anuj Kumar, Founder at Legal Desire Media & Publications Associate Editors:§  N.B. Bardhan, Director-Central Forensics Science Laboratory, Central Bureau of Investigation, New Delhi.§  Dr. Asha Srivastava, HOD & Principle Scientific Officer (PSO) in Forensic Psychology Division, CFSL, Central Bureauof Investigation, New Delhi.§  Nagendra Kumar, Former Justice & Consultant, National Human Rights Commission, New Delhi§  Isuru Dodangoda, Southern Councilor, Govt of Srilanka§  Dr. Arvind Kumar Sharma, Executive President at International Organisation for Educational Development ‘IOED’§  Sergeant William J. Dodds, Saanich Police Department, British Columbia§  Prof. Lisa James, Professor of Law, Staffordshire University, United Kingdom§  Dr. Carlos A. Gutierrez, Director and Instructor of True Forensic Science, USA.§  Prof. Richard Albert, Professor of Law, Boston College Law School.§  Subhash Shete, Legal Head at Valvoline India§  Pallavi Pratap, Advocate on Record, Supreme Court of India§  Sruthi Srinivasan, Legal Counsel-North America at Tata Technologies Limited.§  Syed Asif Iqbal, Co-founder, advok8.in§  Dr. Alok Misra, - Dean at Kirit P. Mehta School of Law§  Dr. Amitabh Biswas, Assistant Professor (Under United Nations Development Programme), Forensic Chemistry &Toxicology Division, Dept. of Chemistry, College of Natural Sciences, Arba Minch University, Ethopia.§  Dr. Richard Albert, Professor of Law, Boston College Law School.§  Prof. (Dr.) Atul Krishna, Founder Subharti Group of Institutions & Hospitals.§  Prof. (Dr.) Prashant Agrawal, HOD, Division of Forensic Science, Galgotias University, Noida.§  Dr. Rajeev Kumar, Associate Professor, Division of Forensic Science, Galgotias University, Noida§  Dr. Mohineesh Chandra, Senior Scientific Assistant, Forensics Science Laboratory, New Delhi.§  Prof. (Dr.) Pradeep Raghav, HOD-Orthodontics, Subharti Dental College, Meerut§  Dr. Abraham Jhonson, Assistant Professor (Forensic Odontology), Institute of Forensic Science, Gujarat ForensicSciences University, Gujarat.§  Ravinder Chauhan, Senior Scientific Assistant, Ballistics Division (CFSL) Central Bureau of Investigation, New Delhi Editorial Board Members:§  Panchal Ashutosh Kumar, Sub Inspector (Fingerprint), National Crime Record Bureau (NCRB), Ministry of HomeAffairs, New Dehli.§  Salman Khurshid, Senior Adv, Supreme Court of India & Former Law Minister of India.§  Dr. Vivekanshu Verma, Associate Consultant, Department of Emergency & Trauma Care, Medanta Hospital.§  Dr. Mohammad Abdurrahaman Khan, Senior Resident, Department of Forensic Medicine & Toxicology, King George’sMedical University, Lucknow, (U.P).§  Dr. Manoj Kumar Verma, Senior Scientific Assistant, Forensics Science Laboratory, Lucknow (U. P).§  Dr. Sonia Kaul Shali, Associate Professor, United World School of Law, Karnavati University, Gandhinagar§  Nada Mohammed Ali Ali ElBendary, Toxicologist (Drug & Poisons Expert), Forensic Science Laboratory, Ministry ofJustice in Egyptian Govt.§  Syed Mujtaba, Human Rights Activist§  Naveen Parihar, Legal Officer, Shree Cement limited, Beawar, Rajasthan. Executive Editors:Ritwika Pati, Mohd Ijas, Swagata Banerjee, Shubham Gupta, Mahipal Singh Sankhla, Kirti Sharma, Mayuri Kumari,Manisha Nandan & Kapil Parihar Publishing Editor: Ankit Gupta, Partner at Taxassurance Taxation & Legal ConsultantsExecutive Director: Shreya GuptaExecutive Assistant: Apoorva MehtaAsst. Director of Operations: Vishal Kumar Singh

Page 5: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Meet the ExpertThe legal place is changing, including increased competition. How do youdifferentiate yourself in a crowded marketplace and adapt to the changinglegal landscape? The key is to stand out by getting noticed, or being“slightly famous”. Our Legal Marketing & Branding services will help you toincrease your visibility and reputation so you can separate yourself fromthe pack and proactively respond to the changing legal marketplace. Anuj Kumar, Founder & Editor-in-Chief at Legal Desire, having experienceof 5years in Legal Marketing & Publishing, closely working with over 50+global law firms in various practices for comprehensive businessdevelopment solutions, empowering small law firms to successfully buildtheir brands, connect with legal consumers to grow their practice. Servingclients for managing their web properties, SEO, Building OrganisationDigital Presence, Content Writing & Marketing, Event Marketing,Managing organisation Business Development & CorporateCommunications etc. Certified Google Adwords Partner & Qualified GoogleAnalytics alongwith Certification from HP (Hewlett Packard) in SocialMedia Marketing & E-Commerce.

Anuj Kumar

LEGALDESIRE.COM/MARKETING

Certified

Page 6: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

SOCIAL MEDIA REPORT

03

OUTREACH

Monthly Readership

1Mn+

Source: Google Analytics

Optin Subscribers

700K+

Followers on Social Media

100K+

Average user spent per visit

7Min+Stories & Insights

10K+

New User59%

Returning User41%

Mobile52%

Desktop/Laptop46%

Tablet2%

Organic Search61%

Direct22%

Social Media11%

Email6%

Traffic by Devices

Traffic Sources

Users

In Numbers

Legal Desire readership includes moredecision-makers and managementtitles than any other source. 75% of subscribers have taken actionon advertisements by visiting anadvertiser’s website, recommendingthe product or service to others, orbuying the product or service.

Lawyers Law FirmsIn House Counsels StudentsJudges AcademiciansGovernment Officials CorporatesResearch Scholars Bureaucrats Law Makers General Public

Who are our Audience

88K+ 8.2K+ 6K+

Strong Social Reach

Page 7: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

COVERAGEBreaking 24/7 Live Real-time Stories From Inside & outside courtrooms

LIVE Broadcast of Important Legal Happenings

Publishing latest full judgments across Courts with real-time live updates and short summaries.

Bringing updates across firms, deal updates, team updates,In-house counsels, corporates, law institutions and govtacross globe.

Page 8: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

COVERAGE

Publishing Credible InsightsPublishing in-depth researchreports and stories on law,public policies and governance.Inclusive of stats, figures,infographics etc. Conducting research for stats &data, Filing RTI to get seekinformation and conductinginterviews.

At Legal Desire, by covering story, we means in-depth quality research to rely upon

Interviewing Legal Luminaries

Interviewing Judges, Lawyers, Partners ofFirms, In-House Counsels, Ministers, Govt.officials and more for worthy insights

Page 9: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Opt-in Email Subscribers

Strong Whatsapp outreach

CONNECT

Page 10: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

We will carry out a full-scaleanalysis of your firm to find out thebest strategy that will give you themost gains.

Brand Strategy

Building/Improving your Websitewith eye catchy professional designalongwith all the premium featuresto capture leads, billings, blog,social media integration and more.

Website

We provide SEO (Search EngineOptimisation) for Law firm orLawyer websites and Blogs. Getyour website in top results of searchengines and gain organic traffic.

SEO

Creating and Managing your LegalBlog. If you don't have time forwriting blog, we'll do it for you andwill keep your blog updated withour experts insights, infographics,newsletters as per your firmexpertise.

Legal Blog

Our experts will draft content foryour website, press releases,newsletter, events, blogs, newsarticle and research as per subjects& keywords you require. OurContent will definitely amaze youwith quality.

Content

Services

LEGALDESIRE.COM/MARKETING

Get your content published atlegaldesire.com , the leading legalfraternity media & insights house &reach outreach of millions amongglobal law fraternity.

Content publication onlegaldesire.com

Page 11: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Create your presence on socialmedia platforms. Let us handle thistime consuming task for you and getyour social media handlers updatedregularly with the latest trafficpulling contents and gain yourfollowers on social media.

Social Media

Hosting a Webinar, Doing anInterview with your firm experts onthe area of your firm expertise.Finding Speaker opportunities atlegal events across the globe.Ensuring you get maximum outreachand in-person branding

In-Person Event

Sponsored Post, Content Marketing,Co-authored Research, EmailMarketing, Display banners,Whatsapp Marketing, EventsSponsorships, Webinars, Podcastsand custom tailored solutions foryour marketing needs.

Other Options

Services

LEGALDESIRE.COM/MARKETING

Made a major changes to firm, donea deal, got something to share theworld. Let us know, we'll preparethe press release and distribute it allmajor National & InternationalMedia houses with reports. Weourselves have millions of outreachwhich can be your audience toshare the news.

Press Releases

We will conduct in-house trainingsession for your firm to teach legalmarketing tactics and tools. So, thatyour firm can do in-house legalmarketing.

In-House Training

Page 12: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Get published atlegaldesire.comGenerate Maximum outreach for your firm with LeadingLegal Media & Insights house. Get your content published/marketed with your Firm brandingat Legal Desire’s web properties including website and socialmedia handlers with Millions of outreach every month. LegalDesire is read across globe by Lawyers, Law firm’s partners,Corporates, Govt officials, judicial officers, research scholars,academicians and Students. For over last 6 years, Legal Desirehas been a publisher of legal news and has become one of thefastest growing legal news and information brands withMillions of Readerships across Global Legal Fraternity.

TO PLACE AN ORDER, DROP AN EMAIL TO [email protected] YOUR FIRM PROFILE & CONTACT INFORMATION TO RECEIVEQUOTE

Article withbacklinks

Deals Update

Firm Changes Post

Interview Post

Monthly PublisherPlan

Job Post

Includes 5 Articles, 5 Deal Updates, 5 Firm ChangesPost, 4 Job Posts & 1 Interview Post monthly.

LEGALDESIRE.COM/MARKETING

Co-AuthoredResearch Report

Page 13: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Brand Strategy ReportWe will carry out a full-scale analysis of your firm to find out the beststrategy that will give you the most gains. Inclusion:Understanding the client’s requirement and practice areas.Analysis of current digital properties (website, social media, seo listings etc)Making list of competitors along with analysis of their digital properties.Finding Niche for branding of client.Creating step by step strategy for achieving the digital marketing presencetargets. A detailed analysis report in excel sheet and powerpoint including the statsfrom above inclusion pointers.

Building/Improving your Website with eye catchy professional designalongwith all the premium features to capture leads, billings, blog, socialmedia integration and more. Inclusion:Domain & WebhostingEye Catchy and Professional website design.Graphic design & Content writing for each page of website. (Including aboutfirm, practice areas, team profile, contact etc.)Complimentary Stock Photos.Legal Blog setup (Wordpress setup, giving firm training about blogging &how to rank among top)Online Consultation Booking tool to collect leads.Online Live Chat system to communicate with visitor and collect leadsOnline Payment Gateway setup to accept fee from clients.Social media integrationEmail Newsletter subscription toolResponsive design for mobile/tablet optimised view.Secure SSL certificate for secure website.Option for Weekly/Monthly automated backup.

Website

LEGALDESIRE.COM/MARKETING

Page 14: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Search Engine OptimisationGet found online, Ranking your firm listing and website among top in filtersincluding region, practice areas and selected keywords. Inclusion:Optimising website and legal blog for search engine inclusions.Studying competitors and search terms relevant to your firm.Optimising firms on selected keywords as per firm region and practice areas.Writing Search Engine Optimised articles and content for website and blog.Listing website on Google My Business (maps listing), law firm/lawyersdirectories and other portals.Optimising Social Media handlers of firm to rank in top search results.

Creating and Managing your Legal Blog which is a best way to generatetraffic to website and leads. If a lawyer is writing and publishing an insight,definitely people takes that serious as they believe that it is coming from aninformed person. An Insight on your website or blog attracts organic andtargeted audience resulting in indirect branding of author.If you don't have time for writing blog, we'll do it for you and will keep yourblog updated with our experts insights, infographics, newsletters as per yourfirm expertise. Inclusion:Blog setup (Domain, Hosting & Wordpress setup)Blog designCategories & Tags finalisation as per Firm’s practice area for best SEO.Email Newsletter setup (Enabling readers to subscribe and receive latest postupdates via email, Firm will have option to export data & sending customisedemailers.)Writing Regular Article for Blog as per firm expertise, practice area andassigned topics.Writing & Designing emailer newsletter sent to subscribers.Social Media Integration to automatically share the latest blog posts to socialmedia handlers of firm.

Legal Blog Setup

LEGALDESIRE.COM/MARKETING

Page 15: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Social Media ManagementCreate your presence on social media platforms. Let us handle this timeconsuming task for you and get your social media handlers updated regularlywith the latest traffic pulling contents and gain your followers on socialmedia.Inclusions:Creating/Setup of Firm’s social media account on LinkedIN, Twitter,Facebook, Instagram & Youtube.Designing creatives to be shared on social media handlers as per optimisedsizes and firm branding.Writing engaging posts for social media.Building targeted audience with organic methods.Sharing Firm’s updates like deals, firm team changes, achievements, casesand insights.Sharing short videos of insightsand firm partner’s views shot by us.

A good lawyer is one who has sound knowledge, command on Law and onewho is updated with latest legal issues. By Insights, here we refer to contentfull of research and knowledge about a particular subject of law. It can be aninformative in-depth research report, research paper or article. Website/Blog ContentArticles/Press ReleasesResearch Article (Inc stats & research work)Research Report (On broad topic of law)Weekly/Monthly/Quarterly/Annual NewsletterFirm/Event Brochures

Content

LEGALDESIRE.COM/MARKETING

Page 16: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Email us for acustomised plan foryour [email protected]

LEGALDESIRE.COM/MARKETING

Over 5+ years of Experience in Legal Marketing & Publishingwith over 50+ clients across globe. We'll ensure to adhere to Barguidelines for marketing.

1

Weekly report – A weekly snapshot of legal marketingcampaigns is sent to all clients opting for monthly/annualservices.

2

Fast, Professional and Great Support. You will be assigneddedicated account manager.

3

Lower your Burden. We'll take care of your marketing campaignso that you can focus on your law practice part.

4

Why us

We've ethics policy for One Firm at One Region & Practice Areapolicy for staying loyal towards our clients.

5

Page 17: Legal Marketing Services Proposal€¦ · Serving our clients for Website Development, Design, SEO, Building Organisation Digital Presence, Content Marketing, Event Marketing, Managing

Clients

AND MORE...


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