© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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INTRODUCTION WELCOME TO THE GFM SEMINAR!
This seminar is about Building a World-class Group Fitness (GF) operation.
At the end of the seminar, you will be primed to see a whole new level of opportunity just waiting for you in
your GF operation.
So, what is ultimate goal of world-class GF management (GFM)?
This GFM seminar gives you a taste of both the road map and proven tools to pack classes across a growing
timetable, while creating ever stronger social energy in your facility. GFM is all about building greater
community, which will mean your facility retains members longer and will be able to attract new members more
readily because GF is “on fire”.
If you prefer a more financial perspective, the main outcome of optimal GF management is to transform GF
from a cost centre into a profit centre. It doesn’t matter if you are a not-for profit, privately owned or publicly
listed enterprise, because the more successful GF is in your organisation, the more options you have to invest
back into growth and community.
Workbook Sheet One
Step up to the next level of GFM training
This seminar shows you what steps are required to build a world-class GF operation. When you are ready to
go into the detail of how to achieve this, phone our club coach team at FitPro who will be able to help you AND
your facility to lock in the full potential of group fitness.
At the next level of GFM training, you will learn and apply a unique leadership framework and new cut-through
management tools, and then fool-proof your action plan to drive growth while increasing retention.
After the second stage of GFM training, you will be ready to transform your fitness business in any market.
Turn it up!
© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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8 Keys of Group Fitness Management
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© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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Workbook Sheet Two
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Create a scorecard. My ONE top action item is
Date to take action Notes
© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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Workbook Sheet Three
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Maximise your timetable. My ONE top action item is
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© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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Workbook Sheet Four
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Recruit world-class instructors and keep them. My ONE top action item is
Date to take action Notes
© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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Workbook Sheet Five
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Organise world-class instructor training.
My ONE top action item is Date to take action Notes
© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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Workbook Sheet Six
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Develop the best studio you can afford.
My ONE top action item is Date to take action Notes
© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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Workbook Sheet Seven
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Create a GF marketing plan. My ONE top action item is
Date to take action Notes
© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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Workbook Sheet Eight
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Plan for success. My ONE top action item is
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© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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Workbook Sheet Nine
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Appoint or be a world-class GF manager.
My ONE top action item is Date to take action Notes
© Les Mills International Ltd 2010 LES MILLS® GROUP FITNESS MANAGEMENT
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