#begoodbesocial

Social Media & Supporter Engagement

Finding out what makes people passionate....and making the most

of it.

#begoodbesocial

Hello

Lesley Pinder – Supporter Engagement Manager

@missingpeople

@skipinder

#begoodbesocial

Tonight

• Missing People• Join the Search and social media• The Big Tweet for Missing Children• What next?

• All your social media problems solved in 25 minutes.*

• *ish.

#begoodbesocial

Missing People

A lifeline when someone disappears

#begoodbesocial

If your child went missing, wouldn't you want the whole world to stop and look for them? Missing

People is building a dedicated community of people across the UK ready to join the search

online, at work and in their neighbourhood. You could be one of them. Find out how at missingpeople.org.uk/jointhesearch

#begoodbesocial

• 25th May, 2011 - International Missing Children’s Day

• Raise awareness and increase supporters

• Tweeted a different missing child appeal every 30 mins for 24 hours

• Scheduled tweets• Team of tweeters • 6 weeks of planning

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• 5,500 new followers in one day

• 8,000 RTs and mentions

• 600% in website traffic

• Trended in UK

• Significant press coverage

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• 8 of the missing children have been found

• Increased awareness in the cause

• Parents and families of missing people

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#begoodbesocial

#begoodbesocial

• Simple

• Could really make a difference

• We believed in it

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• Plan for success

• Be ready to react quickly

• Cross organisational support

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The impact

• Confidence in Join the Search increased

• Organisational support and interest increased

• Building a rounded understanding of our supporters

• Join the Search launch 14th November

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Questions?

#begoodbesocial

Workshop!

All your social media woes solved in 25 minutes.*

*Ish.