Date post: | 07-Dec-2014 |
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Deep Sea News
Deep SeaNews
DSN
Lessons From Creating anOnline Outreach Empire
Craig R. McClain, Chief Editor DSN, @DrCraigMc
#deepsndeepseanews.com @deepseanews
Deep Sea News
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This blog is salt of the earth, or in this case, salt of the sea. It casts back to the best traditions of popular science, sparking curiosity and bewonderment, explaining the phenomena in comprehensible language. It’s all about communication between the expert and an interested reader, a transfer of knowledge and ideas, sharing the passion. -Blog Critics Magazine
Deep Sea News
1. Be Strategic. Be Deliberate.
Mission Statement:
Demystifying and humanizing science in an open conversation that instills passion, awe, and responsibility for the oceans.
1.Direct from the bench and the trench. 2.Saying things others do not. 3.Reverently irreverent. 4.Promoting ocean literacy. 5.Perspective through a plurality of voices. 6.Awareness through scrutiny, not negativity. 7.Expanding the culture of ocean science. 8.Call to Action
2. Branding...Branding...Branding...
Ángel Guerraa, Ángel F. Gonzáleza, Santiago Pascuala, and Earl G. Daweb (2011). The giant squid Architeuthis: An emblematic invertebrate that can represent concern for the conservation of marine biodiversity Biological Conservation, 144 (7), 1989-1998 :10.1016/j.biocon.2011.04.021
3. Find Your Niche & Story
Reverently irreverent. We will be true to who we are in real life, leveraging humor to keep the science dialogue informal and accessible.
“This "oh-so-hip" presentation of a very interesting phenomenon is regrettable. I stopped reading halway [sic] through it as I couldn't take any more. Just present the science. Tarting it up for people to read is pointless. Such readers have no value. Too bad, I would have liked to learn the real scinece [sic] presented here.”
4. Get Yourself A Super Team
4. Get Yourself A Super Team
5. Embrace the World Around You
6. Network + Good Story = Viral
7. Stop Taking Refuge In Our Irrelevance
7. Stop Taking Refuge In Our Irrelevance
588,737Current Population of Miami: 413,892
Deep Sea News
Producing something popular on the internet is as much about passion as it is about good content. With passion and the right writing style, you can make any type of science cool.
8. The deficit model is dead
Stop shouting the same information more and more loudly
9. Create prestige for public scholarship
The Tradi)onal FormulaFirst and foremost publish, both the number and the impact ma5er. Write and ul8mately receive grants to both maintain our research (to produce more papers)Keep grant funds flowing though our departments and universi8es. Required to teach and mentor students, and poten8ally do it well.Service to the school in the form of commi5ees. Mentoring to ul8mately increase our own research output.
The new outreach demand on our 8me, largely from outside of academia, oFen conflicts with the formula.
Deep Sea News
10. Stop Treating Outreach & Research as Separate Entities.
We Need a New Formula
What if we started to create differently? New graduate training, courses, lab cultures, and departments
ResearchOutreach ResearchOutreach