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Lessons Learned From Starting Learnemy

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Online marketplace for in-person classes
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Page 1: Lessons Learned From Starting Learnemy

Online marketplace for in-person classes

Page 2: Lessons Learned From Starting Learnemy

@elishatan [email protected]

We help learners find instructors easily.

We help instructors to focus on teaching by - Getting them learners - Handling payment - Managing reviews

Online marketplace for in-person classes

Page 3: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Page 4: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Page 5: Lessons Learned From Starting Learnemy

@elishatan [email protected]@learnemy.com

ONE HOUR OF SEARCH

Page 6: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Find Instructors in 3 StepsSearch Book Schedule

Page 7: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Teach A Class Effortlessly

Marketing FlexibilityManagement Tools

Page 8: Lessons Learned From Starting Learnemy

Micro-entrepreneurs with full control of how they exchange their time for money.

[email protected]

Redefining Work

Page 9: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Founder

Elisha Tan Founder, CEO Growth hacking, Copywriting, UX, Product Design NUS Class of 2010, Psychology. Social media for Chingay 2011.

Page 10: Lessons Learned From Starting Learnemy

[email protected]

Timeline

Jul 2011 Learn

programmingSep 2011 Prototype

Oct 2011 Project

developmentApr 2012

LaunchedJan 2011

Find Co-founder

Page 11: Lessons Learned From Starting Learnemy

@elishatan [email protected]

What you’re gonna hear

• How to meet programmers and find co-founder

• Should you learn programming? What and how should you learn?

• How to put together a prototype

• My $10, 000 mistake

Page 12: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Jul 2011 Learn

programmingSep 2011 Prototype

Oct 2011 Project

developmentApr 2012

LaunchedJan 2010

Find Co-founder

Things I’ve learned: - Bring something to the table - Understand why you need a co-founder - How to meet programmers

Page 13: Lessons Learned From Starting Learnemy

@elishatan [email protected]

What can you bring?

• Marketing

• Sales

• Copywriting

• Network

• Design

• Community

Page 14: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Compensate your co-founder

• Money

• Equity

• Network

• Knowledge

• Chance to really screw things up

Page 15: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Bad reasons for recruiting a co-founder

• You want free labor

• You are not committed

• You are insecure

Page 16: Lessons Learned From Starting Learnemy

@elishatan [email protected]

How to meet programmers

• Join events

• Join them online

• Ask questions

Page 17: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Jul 2011 Learn

programmingSep 2011 Prototype

Oct 2011 Project

developmentApr 2012

Launched

Things I’ve learned: - Importance of learning programming - What language to pick

Jan 2010 Find Co-founder

Page 18: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Should you, or should you not?

Should Should not• If you outsource, you can

tell if you get cheated. • You can’t hire for a job you

don’t know. • You should know your

product. • Fix non-tech problems • Test ideas quickly

• It will take long for you to be proficient in coding.

• Too much time spent

Page 19: Lessons Learned From Starting Learnemy

@elishatan [email protected]

You are going to be very confused over what language to learn.

Python is so easy to learn! Look at him, he

learned Django in 3 weeks!

RoR is easy to learn and the syntax is

beautiful! Use PHP.

Because Facebook uses PHP.

AngularJS is powerful and easy to

learn.

Page 20: Lessons Learned From Starting Learnemy

@elishatan [email protected]

So learn whatever from anyone who’s willing to lend a helping hand.

Page 21: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Jul 2011 Learn

programmingSep 2011 Prototype

Oct 2011 Project

developmentApr 2012

Launched

Things I’ve learned: - Test a hypothesis - Fake a product

Jan 2010 Find Co-founder

Page 22: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Before you code...

Learn HTML and CSS so that you can fake it till you make it

- http://www.w3schools.com/

- http://css-tricks.com/

- http://colorschemedesigner.com/

- Learnemy

Page 23: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Design is hard

You want to be a great artist...

“Good artists copy, great artists steal” - Pablo Picasso

Page 24: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Page 25: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Page 26: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Inspect Element is your best friend

Page 27: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Jul 2011 Learn

programmingSep 2011 Prototype

Oct 2011 Project

developmentApr 2012

Launched

Things I’ve learned: - Prioritise on business value - Know how to control a project

Jan 2010 Find Co-founder

Page 28: Lessons Learned From Starting Learnemy

@elishatan [email protected]

How I wasted $10, 000

• Spent on features that weren’t important

• Early optimisation

• Spending on front-end developer, mistaking her as a designer

Page 29: Lessons Learned From Starting Learnemy

@elishatan [email protected]

SCRUM

Page 30: Lessons Learned From Starting Learnemy

@elishatan [email protected]

How this new knowledge helped

• Spent 2 days on the groups feature copying other similar sites

• Made $700+

• Spent $400 and 1 week to get it all done by a programmer

Page 31: Lessons Learned From Starting Learnemy
Page 32: Lessons Learned From Starting Learnemy
Page 33: Lessons Learned From Starting Learnemy

@elishatan [email protected]

Jul 2010 Worked for free

Jul 2011 Learn

programmingSep 2011 Prototype

Oct 2011 Project

developmentApr 2012

Launched

Things I’ve learned: - Don’t neglect your beta list - Keep earning - Mentorship

Jan 2010 Find Co-founder

Page 34: Lessons Learned From Starting Learnemy

@elishatan [email protected]

www.learnemy.com https://angel.co/learnemy


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