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Lessons Learned Launching Integrations With 800+ Apps At
Lessons Learned Launching Integrations With 800+ Apps At
1. Start Small
2. Know Your Use Cases
3. Define Success
People Action Conversion Rate
100,000 Email 10%
10,000 Click to Landing Page
30%
3,000 Convert to Trail 20%
600 Click to Paid 20%
120 New Customers N/A
4. Quality Over Quantity
⭐ ⭐ ⭐ ⭐ ⭐! ! ! ! ! ! ! !! ! ! ! ! ! ! !! ! ! ! ! ! ! !
5. Bake In Discovery
More Leads Less Leads
High Profile App Directory
--- Press
Showcase integrations in onboarding emails
--- Tweets
Customer facing help docs and tutorials
--- Blog Posts
6. Commit To Support
7. Prioritize Your Options
Action Option 1 Option 2
Directory Yes No
In app Yes No
Help docs No No
Customer email 25,000 300,000
Dev time 1 week 4 weeks
Blog post No Yes
User Type Enterprise SMB
8. Transition Into a Platform
Translating Typeform's Success to a Zap Template API
Zap Templates API in use by Unbounce
9. Win-Win For Partners
Wrapping It Up
1. Start Small2. Know Your Use Cases3. Define Success
Wrapping It Up
4. Quality Over Quantity5. Bake In Discovery6. Commit To Support
Wrapping It Up
7. Prioritize Your Options8. Transition To A Platform9. Win-Win For Partners
