LET’S  PLAY  SESAME  STREET!  

EMBRACE  THE  POWER  OF  ASKING  QUESTIONS.  

MARTIN  GUDE  –  #UXCGN8  –  06/03/2014  

TWITTER:  @ma6  MORE:  ma6.me  

HEY,  I‘M  MARTIN  

DUX   WE  DESIGN  FOR  USER  EXPERIENCE  

DUX?  

WE  DESIGN  FOR  PEOPLE.  

WE  WORK  IN  AN  EVER  CHANGING  ENVIRONMENT.  

HOW  DO  WE  LEARN  ABOUT  IT?  h9ps://www.youtube.com/watch?v=fZ9WiuJPnNA  

BE  CURIOUS  AND  OBSERVE.  

h9ps://secure.flickr.com/photos/sco9loUesness/12847701625/  

COLLECT.  h9ps://secure.flickr.com/search/?q=collect  

ASK  QUESTIONS.  

h9ps://secure.flickr.com/photos/boedker/2857091534/  

WHY?  

WHAT?  

HOW?  

WHO?  

WHEN?  

WHERE?  

REMEMBER.  

h9ps://secure.flickr.com/photos/susiepie/58339356/  

EMBRACE  HOW  OTHER  PEOPLE  SEE  THE  WORLD.  

AT  SOME  POINT  YOU  GET  YOUR  INSIGHTS.  BUT  YOU  NEVER  KNOW  WHEN.  

ASK  EXPLODING  QUESTIONS  IN  ORDER  TO  LEAD  TO  A  FLOW  STATE.  

BUILD  ON  EMPATHY  AND  COMPASSION.  

CREATE  A  CONVERSATION.  

DIG  UNDER  THE  SURFACE.  

DON‘T  SACRIFICE  YOUR  CONNECTION  WITH  YOUR  INTERVIEWEE  WITH  DOCUMENTATION.  

LEAVE  YOUR  WORLDVIEW  AT  THE  DOOR.  

THE  POWER  OF  ‚WHY?‘    

h9ps://secure.flickr.com/photos/drachmann/327122302/  

EXPOSES  THE  HABBITS.    

REVEALS  THE  ABSURDITY  OF  ‚BECAUSE  I  SAID  SO‘.  

HELPS  TO  DISTILL  THE  ESSENCE  OF  THE  PROJECT.  

USE  THE  POWER  OF  ‚WHY?‘  AT  EVERY  STAGE.    

h9ps://secure.flickr.com/photos/14829735@N00/202872717/  

AND:  REMEMBER  TO  ALWAYS  QUESTION  THE  ASK.  

GO  FIX  THIS  WORLD‘S  PROBLEMS.  

FURTHER  READING.  

h9ps://secure.flickr.com/photos/38605609@N02/6816671657  

BILL  DEROUCHEY:  THE  POWER  OF  WHY  hRp://slideshare.net/billder/power-­‐of-­‐why  

STEVE  PORTIGAL:  INTERVIEWING  USERS  hRp://rosenfeldmedia.com/books/interviewing-­‐users  

SIMON  SINEK:  START  WITH  WHY  hRp:///www.startwithwhy.com  

TWITTER:  @ma6  MORE:  ma6.me  

LET‘S  HAVE  A  COFFEE.