Leverage Marketing Automation

Marketers know that their ultimate job is to increase revenue.

Marketing automation can help them by generating higher

leads, which will eventually lead to new customers.”

- Glenster Report

Get 225% BoostShipServ, a Londo-based marine, oil, and gas marketplace used marketing

automation tools, and saw a 225% increase in leads.

Here is How to

Leverage

Marketing

Automation For

Your Ecommerce

Success

Reward

Loyal

Customers

× Consider Dunkin Donuts that offers

exclusive perks as part of their customer

reward program.

× As the customers are targeted based on

their buy decisions, they consider

themselves a part of the bigger DD family.

How Can You Use It For This Holiday Season?

× Marketing automation helps

identify customers that could be

invited for the program.

× Get some great bargains for these

exclusive customers using loyalty

programs

× Simply integrate marketing

automation systems like Hubspot

with your e-store

× Send invites for the loyalty program

using email automation software like

Campaign Monitor.

Personalize

for Maximum

Impact

× When users sign up for the newsletter, they

automatically receive personalized emails

× Results were astonishing with 70-75% open rates and

40-45% click-through rates.

ZURB, a product design company located in Silicon Valley, implemented automated

welcome emails.

How Can You Use It For Email Automation?

× Automate email replies for frequently asked customer queries (this

is also known as canned responses).

× Email has a higher conversion rate and it should be utilized to the

maximum.

Big Emails drive around 20% of sales for ecommerce businesses.

But the sad fact is that only 39% of retailers send personalized

product recommendations

Build

Segmented

List

• PaperStyle.com used segmentation to run an

innovative wedding campaign. It comprised of an

email series that followed a bride and her friends

through wedding events offering them products.

• Result was an increase of 224% in open rate,

and a 330% increase in revenue per email.

How Can You Use It For Building Segmented Lists?

× The segmented lists are based on Purchase Behaviour matrices including

buying habits, search keywords, purchase limits, and others.

× By sending relevant offers to your customers (based on segmentation), you

will see a marked increase in engagement and revenues.

Engage Dormant

Customers

Here is a great example in which

Sidekick, a HubSpot Sales Tool,

leveraged the holiday theme and

timely re-engage with their audience.

How Can You Use It For To Engage With Your

Sleeping Customers?

× You first need to identify users:

Who only subscribed to your newsletter

Who purchased product(s) about an year back and never returned

who inquired about a certain product, and disappeared

× For each of the above case(s), you can segment the users, and by using

automated email workflows, you can engage with them by offering

exclusive discounts.

On average 51% of companies

are currently using Marketing

automation, with more than

half of B2B companies (58%)

planning to adopt the

technology.

Emailmonday

Automate

Social Media

Marketing

• Classic Culinary Brand America’s Test Kitchen

integrated a social media automation tool.

• Results:

103% increase in Facebook impressions per post

31% increase in engagement per Instagram posts

33% increase in engagement per Tweet

208% increase in CTR to their website.

How Can You Use Social Automation This Holiday

Season?

× You have customers from different demographics, and to post or share

content on social media to catch different time zones.

× With the help of email solutions like MailChimp or Kissmetrics, the content

is delivered to your subscribers as per pre-determined schedule.

× These automation tools track and monitor open rate and click through

rate on the CTA’s or links included in the content of emails.

Automate

Facebook

Ads for Better

Reach

• Southeast Toyota partnered with Unified Social, to

use real-time marketing platform to scale and

automate its ad spend across 166 dealership pages.

• The result is an astonishing 200-hour decrease in

marketing man-hours per week spent running the

campaign.

How Can You Leverage Marketing Automation With

Facebook?

× You can integrate marketing automation tools like Hubspot, Marketo, or

Sprout Social with Facebook Ads Campaign.

× Coupled with segmentation, automating Facebook ads add great value to

the store’s email marketing campaigns.

Generate

More

Leads

McAfee, Inc., the American global digital security

company, opted for marketing automation by

implementing lead scoring system and creating

segmented nurturing programme.

This helped them improve the quality of sales qualified

leads and reduced almost 35% of inefficient leads.

How Can You Generate Leads This Cyber Monday

And Black Friday?

You could use Marketo, Eloqua or Infusionsoft for automating the

lead cultivation and related processes.

Don’t

Forget

UX

Groove – a support software, used an automated email campaign that is delivered

to all new users when they sign up for a free trial.

This particular email had

a 41% response rate and

helped Groove automatically

collect a massive amount of

feedback.

How Can You Use It?

Use marketing automation to ask customers for their feedback, reviews

(surveys are a good tool).

People love when you talk about their problems and ask them how you can

solve the issues.

Wrapping Up!

Marketing automationis a great tactic forboosting sales,conversion rate, andmost importantly helpsin building up apersonalized relationwith your customers.

By using automation,you can segment yourcustomer base in lists,so to send relevantcontent and offers.

Scheduling social postsis beneficial inengaging withcustomers withoutworrying about timezones and social mediachannels.

THANK YOU!

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