LEVERAGING
AUTOMATION TO
SELL 24 HRS A DAYpresented by Bill Faeth
You’re losing
potential clients
and you don’t
even know it
GOAL
● Reduce your workload by
eliminating repetitive tasks
● Creating sales channels that
are always ON
● Reducing multi-step tasks
into a one-time setup
● Acquiring more customers
FASTER
STEP 1
EMAIL ● Set up an email funnel for
all new customers
● Introduce your VALUE
PROPOSITIONS through
a sequence of emails
● Schedule your emails to
send daily, weekly,
monthly
● Focus on your customers
PAIN POINTS and not
what you want to sell
Focus on your
existing customers
TO INCREASE SPEND
“ Your customers only think you
provide the service they initially
booked with you.
Introduce your additional
services to them over time,
BUT...
You must position your
content to BENEFIT
them and not you.
Or they will
unsubscribe.
● Set up a MAILCHIMP account. It’s
FREE
● Create a NEW CLIENT LIST in
Mailchimp
● Add your email funnel to the LIST
● Set your delivery send times
● And your new client’s First Name
and Email Address to your List each
day
● DONE
HOW
STEP 2
SALES
PAGES
Give your visitors a
REASON to give you
their email address.
• Every ad, blog, email, social
media post should link to a
Sales Page.
• Be specific on each page.
One topic only per page.
• Include a form on each
page for conversion
● You don’t need a developer or web designer
● Over 250 pre-built templates
● Drag and Drop functionality
● Integrates with Mailchimp
● Fast. Easy. Valuable.
● Will increase your Sales Pipeline
HOW
Get a LeadPages account here: http://bit.ly/2wI1QKQ
SALES PAGES
Only 4% of the industry uses targeted sales pages
Convert 33% more than typical Service pages
Creates automated lead generation
“Using LeadPages and Mailchimp tactics from Limo U has allowed
me to increase revenue by 200% in 18 months” - Kevin Mullane
Builds trust with your buyer
Speeds up the sales cycle
STEP 3
“ Social media doesn’t work
when you use it to…
●Broadcast
●Sell
You must position your
content to BENEFIT
them and not you.
Or they will
unsubscribe.
(Does this slide look familiar?)
DID YOU KNOW?
You can pre-schedule social media
posts on every available channel
except Snapchat.
HOW● Use a scheduling and
listening app
● Schedule your posts once
a week and not daily
● Curate content via
RSS feeds
● Outsource your content
creation to staff
● Outsource your
management and posting
● Link to your sales pages
Buffer • Hootsuite • Sprout Social
RECAP● Social Media Post ---> Sales Page ---> Conversion ---> Automated Email Funnel
● Ad ---> Sales Page ---> Conversion ---> Automated Email Funnel
● Email Blast ---> Sales Page ---> Conversion ---> Automated Email Funnel
Q&A