Are you crushing it in sales? Are you getting the most out of your CRM? Integrating your CRM (such as SugarCRM) with a marketing automation platform (such as Net-Results) can help your sales team crush it with insightful data on your leads' behavior. This slideshare provides multiple examples on how sales can leverage the power of an integrated MAP within the CRM.
LEVERAGING MARKETING DATA IN SUGARCRM TO CRUSH IT (AND GROW YOUR REVENUE)
Transcript
1. LEVERAGING MARKETING DATA IN SUGARCRM TO CRUSH IT (AND GROW
YOUR REVENUE)
2. Net-Results by the numbers >80 partners worldwide
>13,000 global users native Sugar integration since 2010
3. A new lead explores your website, reviews content and
signals an intent to purchase Stage 1 Example: New to Funnel
Prospect
4. All of Prospects Digital Actions Captured Get your free
trial Form submitted anonymous visitor now has an identify
Net-Results captures web activity of anonymous visitor Natural
search or Google AdWords drives traffic to website Sugar
integration
5. Automatically Synced with Sugar! for actionable insights Get
your free trial Stage 1
6. Alert Sales and Assign Tasks Reach out to prospect they
requested free trial ! High Contact prospect Not started 1
7. CRUSHING IT LEAD CREATED IN SUGAR (IN NEAR REAL TIME) YOU
WERE NOT PREVIOUSLY AWARE OF TASKS AUTOMATICALLY CREATED IN SUGAR!
! ACTIVITY HISTORY VIEWABLE IN SUGAR
8. 15 minutes before your call with your new lead how do you
prepare? See what insights Net-Results has for you before your
conversation Stage 2 Next Step: Contacting Prospect
9. 1) Check out what Lead has been up to Stage 2
10. 2) Gauge interest and purchase readiness Stage 2
11. 3) Determine the value of your lead Stage 2
12. CRUSHING IT INCREASING SALES EFFICIENCY: TAILOR YOUR SALES
CALLS TO THE NEEDS OF EACH UNIQUE LEAD. ! ! KNOW WHAT YOUR PROSPECT
WANTS BEFORE YOUR CALL BEGINS.
13. Yes BANT process completed. Put lead on the fast track and
close the deal! No Move to MQL in Sugar Give me a few months to get
the budget. Is the Lead truly ready to purchase? Delivers relevant
content Sales alerted when lead is ready to purchase Targeted
nurture campaign triggered Stage 3
14. Adjust lead score manually within Sugar Stage 3
15. CRUSHING IT FOCUS YOUR ENERGY ON LEADS READY TO BUY NOW LET
MARKETING DRIVE PURCHASE INTENT BY KEEPING YOUR SOLUTION TOP OF
MIND FOR MQLS
16. Days Later: Prospect looks ready to buy Stage 4
17. CRUSH IT PROACTIVELY RE-ENGAGE WITH PROSPECT WHEN TIMING
CHANGES FOR THEIR PURCHASE DECISION
18. Net-Results: Helping You Crush It New leads (anonymous or
known) captured by Net-Results: real-time data sync with Sugar. New
tasks automatically created for Sales. Know exactly your prospects
interests before you even have the initial conversation. Sales not
wasting time on tire kickers - Marketing builds interest and
mindshare until your prospects are ready to buy. Real-time Lead
Alerts notify Sales when timing changes for your leads.so you can
strike while the iron is hot!
19. Net-Results and SugarCRM Native integration. No IT
interaction needed. Single sign-on. No need to log in to
Net-Results. Unlimited users at no additional cost. All data within
the SugarCRM platform. No need to log into Net-Results.
20. Aligning Marketing and Sales since 2009 Thank You!