21
Leveraging on Social Media for Higher Education by Sally Lim JW Marriott, KL 23 March 2010
| Date post: | 12-May-2015 |
| Category: |
Technology |
| Upload: | sally-lim |
| View: | 295 times |
| Download: | 5 times |
Leveraging on Social Mediafor Higher Education
by
Sally LimJW Marriott, KL
23 March 2010
SALLY LIMVICE PRESIDENT
OF EXTERNAL RELATIONSAIESEC IN UUM 2009/10
MY JOURNEY AS AN UNDERGRADUATE WHY ME? MY STORY…
Expectation
Reaching out to targeted audience through
social media Various steps in becoming social media guru
Concerns and implications for adopting social media
Illustrate best practices in Higher Education Industry.
Social Media Reaching out
Leverage
Social Media “Is an umbrella term that defines various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio”
-wikipedia-
Platform that facilitates communication between
users
Channels of communication
Reaching out the stakeholders
Respond, tracking and consistency
Case practiceFacebookAIESEC in Universiti Utara Malaysia
Twitter LCUUM
Blogblog.aiesecuum.org
YoutubeAIESECinUUM
SlideshareFor newsletters
Google Doc Online form, docs, spreadsheet etc
Official Website (web 1.0)http://www.aiesecuum.org
SkypeDiscussion
LinkedInProfessional profiling, network
Other platforms Msia- Most Progressive LC 2009AP- Nominated for Gen Awards 2010
Reaching out
Relevance
Interactive
Consistency
NetworkConvenience
Informative
Facebook Twitt er“ is a smart application used by simple people”
Video | Pictures | Blog Fanpage | Group | RedirectSharing | RSVP | Surveys Application- Gift | Badges
“ is a simple application used by smart people”
Sharing | 140 | Hashtag #Search | Grouping | Twibbon- causes | Twestival
Integration between…
Slideshares
Skype
Podcast
Youtube
Blog
TwitterFacebook
GoogleDoc
Governance
Recommended!!
Communication plan
Universities/ Colleges
Walk the brand
Centralized social media channels
Governance
Professional Profiling - LinkedIn
Be creative!
Channel Remarks Facebook: Harvard Business Review
>77 000 fans
Twitter : HarvardBiz
>103 000 followers
Podcast : http://itunes.apple.com/podcast/harvard-business-ideacast/id152022135
(Total of 187 available Episodes)
Youtube: HarvardBusiness
56 uploads (average I video/month) >14 800 subscribers
For more information, visit the official website: http://hbr.org
FACTS!!
QnA
Contact me:Primary Email: [email protected] Email : [email protected] Mobile : +6012-5675288
Facebook: Sally Su Li Twitter : @SallylimLinkedIn : http://my.linkedin.com/in/sallylim87
Thank you!
