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LG Online Promotional Plan

Date post: 11-Apr-2017
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LG Offical site (India) : On line LG Offical site (India) : On line promotional plan promotional plan
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Page 1: LG Online Promotional Plan

LG Offical site (India) : On line promotional planLG Offical site (India) : On line promotional plan

Page 2: LG Online Promotional Plan

Why people search anything on internetWhy people search anything on internet

http://www.forbes.com/2009/06/17/media-newspapers-radio-television-opinions-columnists-john-zogby-internet.html

•They see name of any product on TV or other medium

•Due to hurry, they could not understand properly

•Internet is cool and calm place, where they can access anytime, anywhere

•More than 70% people trusted on the information on internet

•Other mediums are very fast, there is no option of feedback, or if it is also very fast

•Over internet they can discus, read reviews and share their thoughts about the products

Page 3: LG Online Promotional Plan

Why people visit official siteWhy people visit official site• Wants to know actual features about the products

• To Know about the guarantee/warranty

• To Know about the actual price

• For Product support/customer care

• For Product registration for the further assistance

• How to use a product

• To know about the reviews and specifications

• For Drivers/Softwares, mainly for the computer and mobiles

• As so amy eCommerce site not shown their actual cost

• So many eCommerce site not shared all the features and limitations, or if given then they are normally not read by the visitor

Page 4: LG Online Promotional Plan

Keyword Rn.

Other sites Reason Keyword Rn. Other site Reason

OLED tv price in india

3 compareraja.in and indianexpress.com

Price is primary, various brands

OLED tv features

1 with paid

NO Offical site with features

UHD 4k tv price

2 compareraja.in Price is primary, various brands

UHD 4k tv features

5 in.techradar.com, cnet.com, samsung.com

Content rich page, samsung shown features

LG mobile phones with price

3 gadgets.ndtv.com, smartprix.com

Price is primary, meta tags optimized

LG X cam price in india

29 More than 20 sites

Meta, tags and content price oriented

LG X cam features

14 More than 12 sites

Meta, tags and content optimized

LG G5 titan price in india

12 More than 10 sites

Meta, tags and content optimized

LG G5 titan features

5 gsmarena, ndtv, 91mobiles

Meta, tags, table and content optimized

LG K10 lte price in india

6 fonearena, ndtv, 91mobiles, priceraja, gsmarena

Meta, tags, content, optimized

LG chromebase cost

6(US site)

croma, firstpost, snapdeal, amazon

Tags, Tables, and Meta optimized for price and features

LG nexus 5 price in india

23 More than 20 sites

Our support page, other page optimized

LG nexus 5 features

7 gsmarena, ndtv, and some other

We have page, but not optimized

LG nexus 5 specification

10 More than 8 sites

We have seperate page, but not optimized

LG nexus 5 review

15 More than 10 sites

We have page, but not optimized

LG X screen price in india

19 More than 15 sites

We need to optimze our page and meta

Keywords positioning with other sites on Google.co.inKeywords positioning with other sites on Google.co.in

Page 5: LG Online Promotional Plan

Meta tags of the pageMeta tags of the page

Page 6: LG Online Promotional Plan

White spaces in code of the pageWhite spaces in code of the page

Page 7: LG Online Promotional Plan

What Google see in your pageWhat Google see in your page

Starting of the page should be about the details of the product, this text is common in all the pages

Page 8: LG Online Promotional Plan

Pages having html errorsPages having html errors

HTML validation is not a key of ranking, but it is a part of optimization for better user experience in every browser

Page 9: LG Online Promotional Plan

Promotional activities for the offical sitePromotional activities for the offical site

• Keywords analysis for the each catefory and product page

• Category and Product page optimization

• Content optimization

• Meta tags optimization

• H1, H2 etc tags optimization

• Internal linking for better user experience [if required]

• HTML validations [ For better user exp., on various browsers

• Off-page activities

• Social media activities

• Webmaster monitoring for the suggestions and errors

• Give more focus on high impression pages, to gain good CTR

Page 10: LG Online Promotional Plan

Reporting about the performanceReporting about the performance

• Weekly/ fortnightly keywords performance review

• Fortnightly Keywords ranking report share with you

• Division of ranking, top 5, top 10, and top 30

• Fortnightly traffic report share with you, including traffic from various sources

• Also share weekly ups and down in the traffic with reason [if down]

• List of new added keywords [if we added any]

• Major traffic cities of India

• Number of links we made for the pages/site

• Live URLs of the content we posted on 3rd party sites for the promotion


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