Date post: | 16-Aug-2015 |
Category: |
Education |
Upload: | conul-conference |
View: | 41 times |
Download: | 2 times |
What and Why?Need for innovative marketing channels in the Library
Promote UCD academic publications and events and build networks and partnerships with academic Schools
More promotion of the collections is required
Develop more opportunities for engagement and collaboration
Develop links to national and international events
A wasted space on ground �oor with high footfall turnedinto a small and regularly changing display of print items
Library Spotlight: Innovation & EngagementUrsula Byrne & Ros Pan
Case Study
* The Laureate for Irish Fiction
* Collaboration with School of English, Drama & Film
* Posters & pop-up supplied by Arts Council (Ireland)
* A selection and display of books
* An online information page in LibGuides
* Publicity on Library website, news, social media
* A �yer
libgu
ides
.ucd
.ie/s
potli
ght
Awards &NationalEvents
CollectionPromotion
Academic
Engagement
* IMPAC
* National Heritage Week
* Michael Collins
* Nobel Prizewinners
* Man Booker Prize
* Irish Book Awards
* Mountains to Sea Festival
* One City, One Book
* Bloomsday
* Great War Literature
* Life & Info Skills Collection
* LGBTQ
* Xmas Selection
* Health and Wellbeing
* Chinese Collection
* Ornithology Collection
* Earth Day materials
* Irish novels made into �lm
* DVD Collection Focus
* Brian Friel
* Books that De�ne Ireland
* Business Book of the Year
* Laureate for Irish Fiction
* Irish Short Story Writers
featuring Colin Barrett
* Yeats 150 and UCD
events to mark this
* Spenser Symposium
* GIS Day and local services
* UCD Authors and their
publications in the year
UCD Library Spotlight Team
Ursula Byrne,
Maolsheachlann O’Ceallaigh
Ros Pan, Mark Tynan
LibGuide Production
Josh Clark
Bene�ts Challenges
The Future: A Wishlist
Keeping on TrackThe group has no specific leader so occasionally nobody takes the lead
Return on InvestmentTension between interesting themes and those with a likely strategic return on investment for the Library
WorkloadDisplay changes, normally every 2 weeks. Need for creative and Adobe skills
External LiaisonGetting attention of external units and getting their contributions in time
Getting Items in StockSome have to be ordered and catalogued in time, and related posters and online guide must be ready in time
AgilityTimetable and topics have to be adjusted as new opportunities arise, sometimes at short notice
Creates BridgesTo academic unitsTo national events & organisers
OpportunityA hook for publicity and engagement about our Collections and Library
Demonstrates Initiative
Shows this is ongoing even in challenging times
Collection UseEncourages use of our various print collections
Career DevelopmentProvides opportunity for a number of Library staff to get some experience in new areas
Future BenefitsGenerates follow-up benefits such as donations of titles, presentation of materials to digitise
Better shelving and display kit
Exhibition boards to complement the book display
A better location and satellite spotlights at smaller sites
IT enabled display features: touch screen, plasma and video walls possibly even replacing a physical display of books
Availability of Library sta� with specialist design skills
Give opportunity to other sta� to get involved
Who?
The BooksSelection
Purchase or DonationCatalogue
Set Display Up
AdminMeetingsTimetable
Calendar of events
Reach OutAcademic UnitsOrganisations
DonationsPhoto opps.
PublicityMulti-channels
PhotosArchiving
ProductionOnline Guide
FlyersPosters
Website feature
Standard Spotlight Book Display | Poster
Online LibGuideExtras
Flyers | Info Board
Anne Enright
The Laureate for Irish Fiction
Books available to borrow in UCD Library
The Portable Virgin
James Joyce, General
823.IR ENR
2 copies
The Gathering
James Joyce, General
823.IR ENR
2 copies
The Wig My Father Wore
James Joyce, General
823.IR ENR
2 copies
Yesterday’s Weather
James Joyce, General
823.IR ENR
1 copy
What are You Like?
James Joyce, General
823.IR ENR
2 copies
The Forgotten Waltz
James Joyce, General
823.IR ENR
1 copy
The Pleasure of Eliza Lynch
James Joyce, General
823.IR ENR
2 copies
James Joyce, Short Loan
823.IR ENR
1 copy
Finbar's Hotel
Devised and edited by Dermot Bolger, each
chapter by a different author
James Joyce, General
823.IR BOL
3 copies
Making Babies
James Joyce, General
823.IR ENR
2 copies
Taking Pictures
James Joyce, General
823.IR ENR
2 copies
The Granta Book of the Irish Short
Story
Edited and introduced by Anne
Enright
James Joyce, General
823.IR ENR
1 copy
Anne Enright
Edited by Claire Bracken, Susan Cahill
James Joyce, General
823 IR ENR/B
1 copy